Instagram brings shopping to Reels, IGTV as commerce commands social spotlight

Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok.

By Peter Adams • Oct. 5, 2020

Why retailers should study the social commerce playbook

Retailers can benefit from taking social commerce principles and applying them to their own channels, writes Criteo's Geoffroy Martin.

By Geoffroy Martin • Oct. 5, 2020

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Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Triller adds programmatic ads amid rival TikTok's continued uncertainty

Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.

By Robert Williams • Oct. 5, 2020

Hostess tries to keep Halloween fun as festivities look different this year

Focusing on at-home celebrations and kid-friendly recipes reflects the brand's research showing some consumers plan to host small parties.

By Aaron Baar • Oct. 5, 2020

Cinnamon Toast Crunch notches 1.3B TikTok views with hashtag challenge

The wide reach of the "quarantainment style" singing challenge demonstrates TikTok's power to reach young consumers, even amid an uncertain landscape due to a stalled ownership deal.

By Robert Williams • Oct. 5, 2020

Pinterest aims for brand-safe, culturally sensitive Halloween

Information about possibly offensive costumes may appeal to brands that don't want their ads appearing near culturally insensitive content.

By Robert Williams • Oct. 2, 2020

S.Pellegrino swaps signature dishes between NY, LA restaurants

The Nestlé brand is letting residents of both cities sample food from restaurants on the opposite coast as the pandemic continues to scuttle travel plans.

By Robert Williams • Oct. 2, 2020

Oikos yogurt turns grocery carrying into a TikTok challenge

By extending its NFL sponsorship to the video-sharing app, Oikos hopes to reach football fans with fun content as they show off their strength.

By Robert Williams • Oct. 1, 2020

Influencers gain acceptance in traditional media campaigns, study finds

Despite the broader reach, brands see a different role for social issues in influencer marketing than content creators and consumers. 

By Robert Williams • Oct. 1, 2020

TikTok bears a unique opportunity for marketers — if you understand its Gen Z base

The app's top users are creative, connected and resourceful, and can provide brilliant ideas and feedback on your next big marketing campaign, writes Rival Technologies' Andrew Reid.

By Andrew Reid • Oct. 1, 2020

Facebook names new CMO as it looks to meld trust-building with tech focus

Hiring from within will do little to quell concerns that Facebook is growing resistant to outside influence at a time when public opinion of its brand is low.

By Peter Adams • Sept. 30, 2020

Barefoot Wine toasts beauty experience of Black women with video series

With "We Stan for Her," the wine company joins other brands in promoting self-acceptance and diversity in its content marketing.

By Tatiana Walk-Morris • Sept. 30, 2020

Crate & Barrel's first digital-only catalog debuts on Pinterest

The first time the retailer foregoes a print catalog comes as Pinterest sees greater interest for children's furnishings amid distance learning.

By Robert Williams • Sept. 30, 2020

Oreo celebrates human connections made during lockdown in new ad

The cookie brand parodies telecoms that promise to "supercharge connectivity" while offering tips on how to enjoy time spent at home with loved ones.

By Robert Williams • Sept. 30, 2020

Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge

More large brands shifting focus to the TikTok lookalike could signal bad news for ByteDance's app as it wrestles with an uncertain U.S. future.

By Peter Adams • Sept. 29, 2020

Pinterest expands ad inventory among shopping features

To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.

By Robert Williams • Sept. 29, 2020

Budweiser teams with Detroit rapper Big Sean to rep Michigan

With a limited-edition tallboy, the company joins a growing list of brands tapping into rappers' cool factor.

By Tatiana Walk-Morris • Sept. 29, 2020

Acura accelerates into AR, cinematic ads with multichannel push for TLX

With an ad shot in the style of 1920s silent films and mobile activations, merging old and new media could help the car brand reach a wide audience.

By Robert Williams • Sept. 29, 2020

Video ads drive a 48% higher sales rate than static ads, study says

VidMob reviewed 8,000 mobile video ads to see what drives sales best as smartphones are expected to play a large role in holiday shopping this year.

By Robert Williams • Sept. 29, 2020

Apple halts 30% commission on paid Facebook events in win for small businesses

However, a Facebook spokesperson said Apple is not doing enough to support businesses that have had to shift operations online due to the pandemic.

By Robert Williams • Sept. 28, 2020

Chipotle duets with TikTok creators to celebrate return of carne asada

Compared to past videos that racked up billions of views, the chain's latest has been viewed 2 million times.

By Robert Williams • Sept. 28, 2020

Absolut promotes voting with its first TV ad in 3 years

The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights.

By Tatiana Walk-Morris • Sept. 28, 2020

TikTok avoids US ban on new downloads in last-minute ruling

A federal judge temporarily blocked the Trump administration's order on new downloads, a reprieve that could help TikTok sustain growth at a key moment. 

By Robert Williams • Sept. 28, 2020

Air Jordan releases shoppable sportswear for Snapchat's Bitmoji avatars

The Bitmoji collection for its Air Jordan XXXV line is the latest Snapchat-powered effort from a brand that has pioneered social commerce on the app.

By Robert Williams • Sept. 25, 2020

E-commerce ad spend to surge 18% amid overall decline, WARC says

As the pandemic changes consumer behaviors, Amazon's ad business grew 4.5 times faster than Facebook's and 63 times faster than Alphabet's in the first half of 2020, the report notes.

By Tatiana Walk-Morris • Sept. 25, 2020