Social Media: Page 59

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    Pixabay
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    Kargo buys Rhombus to boost ad targeting in social media embeds

    Heineken and Allergan are among the brands that use Rhombus' cookieless targeting tech to place ads next to a social embed within articles.

    By • Aug. 27, 2020
  • Olay extends STEM-focused mission in Women's Equality Day campaign
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    Courtesy of Olay
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    Olay extends STEM-focused mission in Women's Equality Day campaign

    A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas.

    By • Aug. 26, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Courtesy of Facebook
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    Facebook adds shopping section, expands Instagram checkout

    The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.

    By • Aug. 26, 2020
  • Lowe's hits the runway with fashion show live streams, curated home decor
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    Courtesy of Lowe's
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    Lowe's hits the runway with fashion show streams, curated home decor

    The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure. 

    By • Aug. 26, 2020
  • KFC pulls 'finger lickin' ads in UK amid coronavirus concerns
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    Retrieved from Mother London on March 13, 2020
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    KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist

    Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.

    By • Aug. 25, 2020
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    Tracy Le Blanc / Pexels
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    Opinion

    Social is not a shortcut

    Brands wishing to benefit from social media marketing must understand what it is, the people behind the accounts and how to evolve strategies, Firewood's Vanessa Zucker and Mamou Kilambi write.

    By Vanessa Zucker and Mamou Kilambi • Aug. 25, 2020
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    Retrieved from Ogilvy on August 25, 2020
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    Burger King angers Twitch streamers with stunt campaign

    The chain exploited a Twitch feature that lets viewers hear a message read aloud by a bot when they donate money to a streamer.

    By • Aug. 25, 2020
  • Pepsi's Homegate activation retrieved by Marketing Dive on Aug. 24, 2020
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    Permission granted by Pepsi
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    Pepsi delivers 'Tailgate in a Box' to football fans hankering for game day experience

    In an effort catering to stir-crazed football fans, the brand paved a couple's front yard to resemble a parking lot decked out in New York Jets paraphernalia.

    By • Aug. 24, 2020
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    Courtesy of Ntwrk
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    TikTok unveils first shoppable livestream with Ntwrk

    The social video app will let viewers this week buy apparel sporting defiant messages against a possible U.S. ban.

    By • Aug. 24, 2020
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    Facebook
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    Facebook marketing chief Antonio Lucio is leaving

    The executive wants to put more time into diversity, inclusion and equity in marketing and advertising.

    By • Aug. 24, 2020
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    Courtesy of PepsiCo
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    Lay's delivers 'flavor trip' on social for travel-starved fans

    In response to a sluggish travel season, the PepsiCo-owned snack brand is dishing out chips that typically are only available in foreign countries.

    By • Aug. 24, 2020
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    Pinterest Business
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    Disney, Hilton, Southwest Airlines target travel planners on Pinterest

    Brands have tended to promote trips that are mindful of health and safety recommendations during the pandemic rather than touting travel deals.

    By • Aug. 24, 2020
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    Courtesy of Tecate
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    Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups

    The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience. 

    By • Aug. 21, 2020
  • Colgate targets millennials in launch of DTC smart electric toothbrush
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    Courtesy of Colgate
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    Colgate targets millennials with launch of DTC smart toothbrush

    Patented connected technology, a rewards app and influencer marketing will be leveraged to reach an audience not targeted by rival brands, Colgate said.

    By Graham Vyse • Aug. 20, 2020
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    Courtesy of PeaTos
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    Upstart PeaTos escalates Frito-Lay rivalry amid pandemic snacking boom

    Promoting itself as "junk food without the junk," the pea-based snack takes aim at competitors like Cheetos in a provocative effort titled "Hey Chester..."

    By Dianna Christie • Aug. 20, 2020
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    Courtesy of iHeartRadio
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    P&G teams with iHeartRadio on podcast profiling diverse women

    "Seneca's 100 Women to Hear" marks the 100th anniversary of the 19th Amendment granting American women the right to vote.

    By • Aug. 20, 2020
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    Courtesy of TikTok
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    TikTok debuts US ad campaign, while survey finds most Americans support ban

    Launching at a perilous time for the platform, "It Starts on TikTok" shows how people use the app for entertainment and creative expression.

    By • Aug. 20, 2020
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    Wikimedia
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    Oracle enters bidding fray for social video app TikTok

    President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations. 

    By • Aug. 19, 2020
  • Untuckit responds to skeptical tweets in ads designed to convert new customers
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    Courtesy of Untuckit
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    Untuckit responds to skeptical tweets in ads designed to convert new customers

    The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn't take itself too seriously.

    By Graham Vyse • Aug. 19, 2020
  • Stella Artois brings five-star hotel service to homebodies
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    Courtesy of Stella Artois
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    Stella Artois brings five-star hotel service to homebodies

    Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber.

    By Dianna Christie • Aug. 19, 2020
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    Courtesy of Budweiser
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    Bud Light Seltzer seeks 'chief meme officer' to grow online clout

    Responsibilities of the "CMO," who will be paid $5,000 a month, include creating 10 memes a week to share on social media.

    By • Aug. 19, 2020
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    Flickr
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    Hellmann's educates 'Animal Crossing' players about food waste through virtual island

    Players can message the brand on Twitter to gain access to its in-game island and convert digital food waste into charitable donations for real people.

    By • Aug. 18, 2020
  • Mtn Dew encourages consumers to explore the outdoors with new sweepstakes
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    Courtesy of PepsiCo
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    Mtn Dew encourages consumers to head outdoors with new sweepstakes

    As consumers rediscover the joys of motorsports, hiking and fishing, the "Claim the Outdoors" sweepstakes continues the brand's adventure push.

    By Dianna Christie • Aug. 18, 2020
  • Still of Pepsi's 'Made for Football Watching' retrieved by Marketing Dive on Aug. 17, 2020
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    Permission granted by Pepsi
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    Pepsi champions football fans stuck at home as sports marketing shifts focus

    VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations. 

    By • Aug. 18, 2020
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    Mastercard
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    Mastercard seeks soccer fans to join 'Priceless Wave' on TikTok

    The brand is using its sonic branding identity to help fans root for their favorite teams during the UEFA Champions League tournament. 

    By • Aug. 18, 2020