Social Media: Page 60

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    Retrieved from Corona on August 18, 2020
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    Corona taps Snoop Dogg for first campaign unifying family of brands

    With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.

    By Dianna Christie • Aug. 18, 2020
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    Courtesy of Budweiser
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    Budweiser campaigns to become Utah's official beer on Twitter

    The effort comes almost a year after the state allowed beers with alcohol content of 5% or more to be sold in grocery and convenience stores.

    By • Aug. 18, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Retrieved from Tinuiti on July 08, 2020
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    E.l.f. seeks brand ambassadors for first TikTok reality show

    The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."

    By • Aug. 17, 2020
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    Courtesy of Facebook
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    Facebook now lets Page owners monetize virtual events

    Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.

    By • Aug. 17, 2020
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    Courtesy of SmileDirectClub
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    SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge

    Teens are asked to dress up as their favorite yearbook superlative such as "best dressed" or "most likely to succeed" for a chance to win free teeth-alignment treatment.

    By • Aug. 17, 2020
  • Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
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    Courtesy of The Clorox Company
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    Clorox touts odor-fighting cat litter with The Try Guys YouTube deal

    A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council.

    By Dianna Christie • Aug. 17, 2020
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    Getty Images
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    Most Americans believe Facebook ad boycott fair, but only 40% see it creating 'credible change'

    About one-third of Gen Z and millennials surveyed by Piplsay think brands participated in the boycott for publicity and to save on advertising costs.

    By • Aug. 14, 2020
  • HBO Max teams with Pinterest to promote new Selena Gomez show
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    Retrieved from Pinterest on August 14, 2020
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    HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show

    HBO Max is among the first brands to use a new Story Pins format that supports multi-page storytelling with images, videos, lists and text.

    By Dianna Christie • Aug. 14, 2020
  • 7 Eleven, Forever 21 apparel collaboration retrieved by Mobile Marketer on Aug. 14, 2020
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    Retrieved from 7-Eleven, Inc. on August 14, 2020
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    Forever 21, 7-Eleven link on social giveaway of gear inspired by Slurpee, Big Gulp

    Promotions on Instagram and TikTok include a dance challenge, polls, games and a Slurpee AR hologram filter.

    By • Aug. 14, 2020
  • Hoka One One opens virtual pop-up store on Snapchat
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    Courtesy of Snap
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    Hoka One One opens virtual pop-up shop with Snapchat AR

    The Deckers-owned brand of athletic apparel is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.

    By • Aug. 13, 2020
  • Church's Chicken restaurant exterior
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    Courtesy of Church's Chicken
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    Church's Chicken sends Facebook users on virtual scavenger hunt

    A "Camp Smokehouse Finders Keepers" activation features 360-degree video of a backyard campsite with clues on how to win prizes.

    By • Aug. 13, 2020
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    Wikipedia
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    TikTok inks 3-year deal with New York Yankees

    Along with new team-branded content, the app will sponsor the team and its pay TV network in exchange for promotional spots, including signage at Yankee Stadium.

    By Dianna Christie • Aug. 13, 2020
  • Ikea hosts virtual 'kiki' on Instagram to support LGBT inclusion
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    Courtesy of Ikea
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    Ikea hosts virtual 'kiki' on Instagram to support LGBT inclusion

    The retailer's "I-Kiki" social gathering will be hosted by LGBT influencers Alyssa Edwards and Isis King on Instagram Live.

    By • Aug. 13, 2020
  • TikTok logo
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    Retrieved from TikTok on August 04, 2020
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    Prudential customizes ads for Pulse health app on TikTok

    Tapping into a new partnership with AdGreetz, the insurance brand deployed creative assets tailored to users' location, gender and time of day.

    By • Aug. 13, 2020
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    Planters
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    Planters debuts Peanut Jr. with Twitter challenge celebrating quarantine birthdays

    Baby Nut, the reincarnation of Mr. Peanut, has rapidly aged into a 21-year-old Gen Zer who is looking to make followers' birthday wishes come true.

    By • Aug. 12, 2020
  • Lamps Plus showcases lighting in Twitch cooking livestream
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    Courtesy of Lamps Plus
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    Lamps Plus showcases lighting in Twitch cooking livestream

    Streamer Katie Ruvalcaba demonstrated the lighting retailer's products during several episodes of her cooking show sponsored by the brand.

    By • Aug. 12, 2020
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    Courtesy of Adobe
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    Adobe spotlights, supports diverse creative voices across digital and film

    Along with a dedicated website section, the tech company will sponsor a special digital issue of The New York Times' T Magazine and team with the Sundance Institute for a fellowship.

    By Dianna Christie • Aug. 11, 2020
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    Flickr user Jason Howie
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    Facebook ranks as most popular ad platform for small businesses, study finds

    These marketers appear undeterred by the recent boycott of Facebook, with two-thirds saying negative news doesn't affect their social media marketing.

    By • Aug. 11, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle rides with Tony Hawk for 'Pro Skater' session on Twitch

    The legendary skateboarder will be joined by actor Finn Wolfhard on the livestream to play the remastered classic and give out burritos.

    By • Aug. 11, 2020
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    Courtesy of Aldo
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    Aldo launches first TikTok campaign with #StepIntoLove challenge

    The footwear chain is offering $5,000 to the winner of the contest, which is being promoted in an influencer campaign targeting Gen Z.

    By • Aug. 11, 2020
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    Microsoft
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    Deep Dive

    Microsoft's bid to buy TikTok: A 'head-scratcher' or surprisingly sensible?

    Some analysts think an acquisition would make a poor match. But areas of Microsoft's business, like LinkedIn, key into potentially overlooked synergies.

    By • Aug. 11, 2020
  • Dunkin' offers up branded RV in social media sweepstakes
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    Courtesy of Dunkin'
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    Dunkin' offers up branded RV in social media sweepstakes

    The brand is capitalizing on the popularity of recreational vehicle travel during the pandemic to promote a new line of cold teas.

    By Dianna Christie • Aug. 11, 2020
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    unsplash/freestocks
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    WSJ: Twitter discusses merger with TikTok's US operations

    A potential Twitter deal would add an interesting fold to the narrative considering the company's history with Vine, a pioneering video app it shuttered in 2017.

    By • Aug. 10, 2020
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    Courtesy of Hot Docs
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    LG showcases new Velvet 5G phone in documentary film series

    Shot using the new smartphone, interviews of the directors for each film will run on Instagram Live and IGTV starting this week.

    By Dianna Christie • Aug. 10, 2020
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    Wikimedia Commons
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    Study: Fewer marketers expect UK mobile ad market to grow amid pandemic

    Reduced estimates follow a period of strong growth for the region, and arrive even as engagement with mobile channels soars among locked-down people.

    By • Aug. 10, 2020