Social Media: Page 60
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Kellogg's Incogmeato challenges skeptics with Postmates sampling, animal influencers
A phased strategy playfully goads flexitarians to overcome their fears that plant-based meat won't taste good, and arrives as parent company Kellogg ramps up marketing in the second half of 2020.
By Natalie Black (Koltun) • Aug. 31, 2020 -
Gen Z remains elusive and cause-driven under pandemic, putting legacy laggards at risk
The generation's brand awareness "bucket is leaking," Morning Consult found, while digitally oriented companies are seeing their favor rise with the cohort.
By Peter Adams • Aug. 31, 2020 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Retrieved from United Nations Environment Programme on August 28, 2020
Adobe asks app shutterbugs to dive into #OceanLeague campaign for marine health
Adobe created lenses for its Photoshop Camera that let people take selfies in underwater worlds and share them on social media.
By Robert Williams • Aug. 28, 2020 -
Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity
If it takes place, the deal could seriously shake up the digital media sector, as Walmart will gain access to a powerful wedge against rivals like Amazon.
By Peter Adams • Aug. 27, 2020 -
Retrieved from TikTok/Vimeo on August 19, 2020
TikTok CEO resigns after 3 months as app nears inflection point in US
In an internal memo obtained by CNBC, Kevin Mayer said "we expect to reach a resolution very soon," a potential nod to the platform getting acquired.
By Peter Adams • Aug. 27, 2020 -
Courtesy of Atom Tickets
Atom Tickets releases Snapchat Mini app for moviegoers
The mini-app generates a QR code that theaters can scan to limit physical contact and help moviegoers avoid waiting in ticket lines.
By Robert Williams • Aug. 27, 2020 -
Courtesy of El Pollo Loco
How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing
CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago.
By Chris Kelly • Aug. 27, 2020 -
Retrieved from Apple on June 23, 2020
Facebook warns of 50% drop in Audience Network revenue from Apple's iOS 14
"Apple's updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14," Facebook leadership said.
By Robert Williams • Aug. 27, 2020 -
Kargo buys Rhombus to boost ad targeting in social media embeds
Heineken and Allergan are among the brands that use Rhombus' cookieless targeting tech to place ads next to a social embed within articles.
By Robert Williams • Aug. 27, 2020 -
Courtesy of Olay
Olay extends STEM-focused mission in Women's Equality Day campaign
A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas.
By Natalie Black (Koltun) • Aug. 26, 2020 -
Courtesy of Facebook
Facebook adds shopping section, expands Instagram checkout
The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.
By Robert Williams • Aug. 26, 2020 -
Courtesy of Lowe's
Lowe's hits the runway with fashion show streams, curated home decor
The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure.
By Robert Williams • Aug. 26, 2020 -
Retrieved from Mother London on March 13, 2020
KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist
Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.
By Peter Adams • Aug. 25, 2020 -
Opinion
Social is not a shortcut
Brands wishing to benefit from social media marketing must understand what it is, the people behind the accounts and how to evolve strategies, Firewood's Vanessa Zucker and Mamou Kilambi write.
By Vanessa Zucker and Mamou Kilambi • Aug. 25, 2020 -
Retrieved from Ogilvy on August 25, 2020
Burger King angers Twitch streamers with stunt campaign
The chain exploited a Twitch feature that lets viewers hear a message read aloud by a bot when they donate money to a streamer.
By Robert Williams • Aug. 25, 2020 -
Permission granted by Pepsi
Pepsi delivers 'Tailgate in a Box' to football fans hankering for game day experience
In an effort catering to stir-crazed football fans, the brand paved a couple's front yard to resemble a parking lot decked out in New York Jets paraphernalia.
By Peter Adams • Aug. 24, 2020 -
Courtesy of Ntwrk
TikTok unveils first shoppable livestream with Ntwrk
The social video app will let viewers this week buy apparel sporting defiant messages against a possible U.S. ban.
By Robert Williams • Aug. 24, 2020 -
Facebook marketing chief Antonio Lucio is leaving
The executive wants to put more time into diversity, inclusion and equity in marketing and advertising.
By Robert Williams • Aug. 24, 2020 -
Courtesy of PepsiCo
Lay's delivers 'flavor trip' on social for travel-starved fans
In response to a sluggish travel season, the PepsiCo-owned snack brand is dishing out chips that typically are only available in foreign countries.
By Robert Williams • Aug. 24, 2020 -
Disney, Hilton, Southwest Airlines target travel planners on Pinterest
Brands have tended to promote trips that are mindful of health and safety recommendations during the pandemic rather than touting travel deals.
By Robert Williams • Aug. 24, 2020 -
Courtesy of Tecate
Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups
The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience.
By Robert Williams • Aug. 21, 2020 -
Courtesy of Colgate
Colgate targets millennials with launch of DTC smart toothbrush
Patented connected technology, a rewards app and influencer marketing will be leveraged to reach an audience not targeted by rival brands, Colgate said.
By Graham Vyse • Aug. 20, 2020 -
Courtesy of PeaTos
Upstart PeaTos escalates Frito-Lay rivalry amid pandemic snacking boom
Promoting itself as "junk food without the junk," the pea-based snack takes aim at competitors like Cheetos in a provocative effort titled "Hey Chester..."
By Dianna Christie • Aug. 20, 2020 -
Courtesy of iHeartRadio
P&G teams with iHeartRadio on podcast profiling diverse women
"Seneca's 100 Women to Hear" marks the 100th anniversary of the 19th Amendment granting American women the right to vote.
By Robert Williams • Aug. 20, 2020 -
Courtesy of TikTok
TikTok debuts US ad campaign, while survey finds most Americans support ban
Launching at a perilous time for the platform, "It Starts on TikTok" shows how people use the app for entertainment and creative expression.
By Robert Williams • Aug. 20, 2020
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