Social Media: Page 61

  • Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Lay’s delivers ‘flavor trip’ on social for travel-starved fans

    In response to a sluggish travel season, the PepsiCo-owned snack brand is dishing out chips that typically are only available in foreign countries.

    By • Aug. 24, 2020
  • Image attribution tooltip
    Courtesy of Tecate
    Image attribution tooltip

    Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups

    The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience. 

    By • Aug. 21, 2020
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Colgate targets millennials in launch of DTC smart electric toothbrush
    Image attribution tooltip
    Courtesy of Colgate
    Image attribution tooltip

    Colgate targets millennials with launch of DTC smart toothbrush

    Patented connected technology, a rewards app and influencer marketing will be leveraged to reach an audience not targeted by rival brands, Colgate said.

    By Graham Vyse • Aug. 20, 2020
  • Image attribution tooltip
    Courtesy of PeaTos
    Image attribution tooltip

    Upstart PeaTos escalates Frito-Lay rivalry amid pandemic snacking boom

    Promoting itself as “junk food without the junk,” the pea-based snack takes aim at competitors like Cheetos in a provocative effort titled “Hey Chester...”

    By Dianna Christie • Aug. 20, 2020
  • Image attribution tooltip
    Courtesy of iHeartRadio
    Image attribution tooltip

    P&G teams with iHeartRadio on podcast profiling diverse women

    “Seneca’s 100 Women to Hear” marks the 100th anniversary of the 19th Amendment granting American women the right to vote.

    By • Aug. 20, 2020
  • Image attribution tooltip
    Courtesy of TikTok
    Image attribution tooltip

    TikTok debuts US ad campaign, while survey finds most Americans support ban

    Launching at a perilous time for the platform, “It Starts on TikTok” shows how people use the app for entertainment and creative expression.

    By • Aug. 20, 2020
  • Image attribution tooltip
    Wikimedia
    Image attribution tooltip

    Oracle enters bidding fray for social video app TikTok

    President Trump on Tuesday expressed support for Oracle’s possible bid for TikTok’s U.S. operations. 

    By • Aug. 19, 2020
  • Untuckit responds to skeptical tweets in ads designed to convert new customers
    Image attribution tooltip
    Courtesy of Untuckit
    Image attribution tooltip

    Untuckit responds to skeptical tweets in ads designed to convert new customers

    The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn’t take itself too seriously.

    By Graham Vyse • Aug. 19, 2020
  • Stella Artois brings five-star hotel service to homebodies
    Image attribution tooltip
    Courtesy of Stella Artois
    Image attribution tooltip

    Stella Artois brings five-star hotel service to homebodies

    Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber.

    By Dianna Christie • Aug. 19, 2020
  • Image attribution tooltip
    Courtesy of Budweiser
    Image attribution tooltip

    Bud Light Seltzer seeks ‘chief meme officer’ to grow online clout

    Responsibilities of the “CMO,” who will be paid $5,000 a month, include creating 10 memes a week to share on social media.

    By • Aug. 19, 2020
  • Image attribution tooltip
    Flickr
    Image attribution tooltip

    Hellmann’s educates ‘Animal Crossing’ players about food waste through virtual island

    Players can message the brand on Twitter to gain access to its in-game island and convert digital food waste into charitable donations for real people.

    By • Aug. 18, 2020
  • Mtn Dew encourages consumers to explore the outdoors with new sweepstakes
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Mtn Dew encourages consumers to head outdoors with new sweepstakes

    As consumers rediscover the joys of motorsports, hiking and fishing, the “Claim the Outdoors” sweepstakes continues the brand’s adventure push.

    By Dianna Christie • Aug. 18, 2020
  • Still of Pepsi's 'Made for Football Watching' retrieved by Marketing Dive on Aug. 17, 2020
    Image attribution tooltip
    Permission granted by Pepsi
    Image attribution tooltip

    Pepsi champions football fans stuck at home as sports marketing shifts focus

    VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations. 

    By • Aug. 18, 2020
  • Image attribution tooltip
    Mastercard
    Image attribution tooltip

    Mastercard seeks soccer fans to join ‘Priceless Wave’ on TikTok

    The brand is using its sonic branding identity to help fans root for their favorite teams during the UEFA Champions League tournament. 

    By • Aug. 18, 2020
  • Image attribution tooltip
    Retrieved from Corona on August 18, 2020
    Image attribution tooltip

    Corona taps Snoop Dogg for first campaign unifying family of brands

    With “La Vida Más Fina,” the beverage marketer steps back into the spotlight after facing backlash for its name’s close resemblance to the novel coronavirus.

    By Dianna Christie • Aug. 18, 2020
  • Image attribution tooltip
    Courtesy of Budweiser
    Image attribution tooltip

    Budweiser campaigns to become Utah’s official beer on Twitter

    The effort comes almost a year after the state allowed beers with alcohol content of 5% or more to be sold in grocery and convenience stores.

    By • Aug. 18, 2020
  • Image attribution tooltip
    Retrieved from Tinuiti on July 08, 2020
    Image attribution tooltip

    E.l.f. seeks brand ambassadors for first TikTok reality show

    The beauty brand is asking users to post videos showing why they should win a contract to be on “Eyes. Lips. Famous.”

    By • Aug. 17, 2020
  • Woman exercising at home through virtual event
    Image attribution tooltip
    Courtesy of Facebook
    Image attribution tooltip

    Facebook now lets Page owners monetize virtual events

    Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger’s online “rooms” for more personal gatherings.

    By • Aug. 17, 2020
  • SmileDirectClub
    Image attribution tooltip
    Courtesy of SmileDirectClub
    Image attribution tooltip

    SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge

    Teens are asked to dress up as their favorite yearbook superlative such as “best dressed” or “most likely to succeed” for a chance to win free teeth-alignment treatment.

    By • Aug. 17, 2020
  • Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
    Image attribution tooltip
    Courtesy of The Clorox Company
    Image attribution tooltip

    Clorox touts odor-fighting cat litter with The Try Guys YouTube deal

    A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council.

    By Dianna Christie • Aug. 17, 2020
  • Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Most Americans believe Facebook ad boycott fair, but only 40% see it creating ‘credible change’

    About one-third of Gen Z and millennials surveyed by Piplsay think brands participated in the boycott for publicity and to save on advertising costs.

    By • Aug. 14, 2020
  • HBO Max teams with Pinterest to promote new Selena Gomez show
    Image attribution tooltip
    Retrieved from Pinterest on August 14, 2020
    Image attribution tooltip

    HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show

    HBO Max is among the first brands to use a new Story Pins format that supports multi-page storytelling with images, videos, lists and text.

    By Dianna Christie • Aug. 14, 2020
  • 7 Eleven, Forever 21 apparel collaboration retrieved by Mobile Marketer on Aug. 14, 2020
    Image attribution tooltip
    Retrieved from 7-Eleven, Inc. on August 14, 2020
    Image attribution tooltip

    Forever 21, 7-Eleven link on social giveaway of gear inspired by Slurpee, Big Gulp

    Promotions on Instagram and TikTok include a dance challenge, polls, games and a Slurpee AR hologram filter.

    By • Aug. 14, 2020
  • Hoka One One opens virtual pop-up store on Snapchat
    Image attribution tooltip
    Courtesy of Snap
    Image attribution tooltip

    Hoka One One opens virtual pop-up shop with Snapchat AR

    The Deckers-owned brand of athletic apparel is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.

    By • Aug. 13, 2020
  • Church's Chicken restaurant exterior
    Image attribution tooltip
    Courtesy of Church’s Chicken
    Image attribution tooltip

    Church’s Chicken sends Facebook users on virtual scavenger hunt

    A “Camp Smokehouse Finders Keepers” activation features 360-degree video of a backyard campsite with clues on how to win prizes.

    By • Aug. 13, 2020