'American Idol' creator Simon Fuller partners with TikTok in search for next pop supergroup

The Spice Girls impresario will look for undiscovered artists to participate in the global music collective, making them "the most connected pop group ever."

By Robert Williams • Aug. 10, 2020

TikTok makes first push into streaming with Fire TV app

The move into video streaming comes at an ignominious time for the popular app, which faces a crackdown in the U.S.

By Robert Williams • Aug. 7, 2020

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Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Transactions with WeChat, TikTok banned under new Trump orders

A new executive order sets a formal deadline of Nov. 12 for ByteDance to divest TikTok's U.S. operations and any data obtained on U.S. users through the social video app or its predecessor, Musical.ly.

By Peter Adams • Updated Aug. 17, 2020

You & Mr Jones buys influencer marketing agency Collectively

Following a pandemic-related slowdown in influencer marketing earlier this year, a recovery appears to be underway as brands seek ways to reach homebound consumers.

By Robert Williams • Aug. 7, 2020

Bagel Bites' first ad campaign in decades stirs pop cultural debates

Humorous videos debate things like pony versus unicorn, wrapping with the tagline "Pizza on a Bagel — We Can All Agree With That."

By Dianna Christie • Aug. 7, 2020

Forrester: Influencer campaign volume slipped 3% during pandemic

Influencer activations slowed in March, but returned to near normal levels by April and May as brands sought influencer help with content and ad creative.

By Robert Williams • Aug. 6, 2020

Social media sees drop in customer satisfaction amid privacy worries, study says

Despite a surge in online activity during the pandemic, customer satisfaction declined for Instagram, LinkedIn, Pinterest, Twitter and YouTube.

By Robert Williams • Aug. 6, 2020

Instagram looks to steal TikTok's thunder with worldwide expansion of Reels

The platform has launched ads on Reels worldwide. The ads loop, can be up to 30 seconds long and will be available across the app.

By Robert Williams • Updated June 17, 2021

Jose Cuervo taps Lil Dicky to host first episode of live YouTube series

The five-week series, "Who's Making Margs?," will bring viewers inside a new celebrity host's home each week to mix drinks and compete for prizes.

By Dianna Christie • Aug. 6, 2020

Podcast dealmaking is exploding in 2020 — and marketing dollars will follow

A deluge of deals this year, including Omnicom inking an unprecedented $20 million ad pact with Spotify, signal the medium's ascendance will continue as consumers favor mobile-first content.

Updated Dec. 21, 2020

Burberry opens 1st 'Social Retail' store in China

The luxury retailer partnered with Tencent on a concept shop that blends social media interactions with an in-store experience.

By Tatiana Walk-Morris • Aug. 5, 2020

TikTok helps Gen Z learn about social justice issues, study finds

Social activism posts on the platform have urged 54% of Gen Zers to engage in deeper discussions with family and friends.

By Robert Williams • Aug. 5, 2020

Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'

Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.

By Robert Williams • Aug. 5, 2020

Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents

A new ad, limited-edition packaging and sweepstakes come after Kraft found that parents have served the meal in mornings more often in recent months.

By Dianna Christie • Aug. 5, 2020

Twitter could face $250M FTC fine over use of personal data for ad targeting

A financial blow of that scale could hit the company hard, as it is already under revenue pressure stemming from the coronavirus pandemic.

By Peter Adams • Aug. 4, 2020

Retailer apps see highest opt-in rate for location data, study finds

Growth in location data sharing during the pandemic reversed a downward trend seen in prior years because of stricter privacy laws.

By Robert Williams • Aug. 4, 2020

Heineken gives soccer fans chance to win 'Stadium in a Box'

The beer brand's #CheersfromHome contest urges fans to post pictures on Twitter of how they celebrate their favorite Major League Soccer teams.

By Robert Williams • Aug. 4, 2020

Chipotle debuts branded apparel dyed with recycled avocados

Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.

By Dianna Christie • Aug. 4, 2020

Anheuser-Busch hosts virtual music festival for International Beer Day

Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home.

By Robert Williams • Aug. 4, 2020

Snapchat pilots TikTok-like feature to create shareable music videos

With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.

By Robert Williams • Aug. 4, 2020

Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals

Frito-Lay and the NFL speak to Snapchat's hold on young users in the app's first ad effort targeting brands, which airs as TikTok faces threats of a U.S. ban.

By Peter Adams • Aug. 3, 2020

Microsoft pursues deal to buy TikTok's US operations following talk with Trump

For marketers, Microsoft's ownership of TikTok in English-speaking markets may provide another reason to develop campaigns on the app and lead to more assurance of data security.

By Robert Williams • Aug. 3, 2020

Häagen-Dazs nearly doubles Amazon orders with Instagram, TikTok influencers

On social media, the General Mills brand worked with immersive storytelling company Secret Cinema on the eight-week "Secret Sofa" series.

By Robert Williams • Aug. 3, 2020

Campaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk

The payment service debuts its biggest U.S. effort with 15 new spots spliced from Swedish cinema, shoppable ads and a gaming integration.

By Natalie Black (Koltun) • July 31, 2020

Facebook's revenue growth slows to 11% amid pandemic

Revenue climbed 10% during the first three weeks of July despite an advertiser boycott in response to its policies on hate speech.

By Robert Williams • July 31, 2020