Social Media: Page 61

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    Courtesy of TikTok
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    TikTok debuts US ad campaign, while survey finds most Americans support ban

    Launching at a perilous time for the platform, "It Starts on TikTok" shows how people use the app for entertainment and creative expression.

    By • Aug. 20, 2020
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    Wikimedia
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    Oracle enters bidding fray for social video app TikTok

    President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations. 

    By • Aug. 19, 2020
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Untuckit responds to skeptical tweets in ads designed to convert new customers
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    Courtesy of Untuckit
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    Untuckit responds to skeptical tweets in ads designed to convert new customers

    The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn't take itself too seriously.

    By Graham Vyse • Aug. 19, 2020
  • Stella Artois brings five-star hotel service to homebodies
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    Courtesy of Stella Artois
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    Stella Artois brings five-star hotel service to homebodies

    Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber.

    By Dianna Christie • Aug. 19, 2020
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    Courtesy of Budweiser
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    Bud Light Seltzer seeks 'chief meme officer' to grow online clout

    Responsibilities of the "CMO," who will be paid $5,000 a month, include creating 10 memes a week to share on social media.

    By • Aug. 19, 2020
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    Flickr
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    Hellmann's educates 'Animal Crossing' players about food waste through virtual island

    Players can message the brand on Twitter to gain access to its in-game island and convert digital food waste into charitable donations for real people.

    By • Aug. 18, 2020
  • Mtn Dew encourages consumers to explore the outdoors with new sweepstakes
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    Courtesy of PepsiCo
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    Mtn Dew encourages consumers to head outdoors with new sweepstakes

    As consumers rediscover the joys of motorsports, hiking and fishing, the "Claim the Outdoors" sweepstakes continues the brand's adventure push.

    By Dianna Christie • Aug. 18, 2020
  • Still of Pepsi's 'Made for Football Watching' retrieved by Marketing Dive on Aug. 17, 2020
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    Permission granted by Pepsi
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    Pepsi champions football fans stuck at home as sports marketing shifts focus

    VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations. 

    By • Aug. 18, 2020
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    Mastercard
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    Mastercard seeks soccer fans to join 'Priceless Wave' on TikTok

    The brand is using its sonic branding identity to help fans root for their favorite teams during the UEFA Champions League tournament. 

    By • Aug. 18, 2020
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    Retrieved from Corona on August 18, 2020
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    Corona taps Snoop Dogg for first campaign unifying family of brands

    With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.

    By Dianna Christie • Aug. 18, 2020
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    Courtesy of Budweiser
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    Budweiser campaigns to become Utah's official beer on Twitter

    The effort comes almost a year after the state allowed beers with alcohol content of 5% or more to be sold in grocery and convenience stores.

    By • Aug. 18, 2020
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    Retrieved from Tinuiti on July 08, 2020
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    E.l.f. seeks brand ambassadors for first TikTok reality show

    The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."

    By • Aug. 17, 2020
  • Woman exercising at home through virtual event
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    Courtesy of Facebook
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    Facebook now lets Page owners monetize virtual events

    Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.

    By • Aug. 17, 2020
  • SmileDirectClub
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    Courtesy of SmileDirectClub
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    SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge

    Teens are asked to dress up as their favorite yearbook superlative such as "best dressed" or "most likely to succeed" for a chance to win free teeth-alignment treatment.

    By • Aug. 17, 2020
  • Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
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    Courtesy of The Clorox Company
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    Clorox touts odor-fighting cat litter with The Try Guys YouTube deal

    A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council.

    By Dianna Christie • Aug. 17, 2020
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    Getty Images
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    Most Americans believe Facebook ad boycott fair, but only 40% see it creating 'credible change'

    About one-third of Gen Z and millennials surveyed by Piplsay think brands participated in the boycott for publicity and to save on advertising costs.

    By • Aug. 14, 2020
  • HBO Max teams with Pinterest to promote new Selena Gomez show
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    Retrieved from Pinterest on August 14, 2020
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    HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show

    HBO Max is among the first brands to use a new Story Pins format that supports multi-page storytelling with images, videos, lists and text.

    By Dianna Christie • Aug. 14, 2020
  • 7 Eleven, Forever 21 apparel collaboration retrieved by Mobile Marketer on Aug. 14, 2020
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    Retrieved from 7-Eleven, Inc. on August 14, 2020
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    Forever 21, 7-Eleven link on social giveaway of gear inspired by Slurpee, Big Gulp

    Promotions on Instagram and TikTok include a dance challenge, polls, games and a Slurpee AR hologram filter.

    By • Aug. 14, 2020
  • Hoka One One opens virtual pop-up store on Snapchat
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    Courtesy of Snap
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    Hoka One One opens virtual pop-up shop with Snapchat AR

    The Deckers-owned brand of athletic apparel is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.

    By • Aug. 13, 2020
  • Church's Chicken restaurant exterior
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    Courtesy of Church's Chicken
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    Church's Chicken sends Facebook users on virtual scavenger hunt

    A "Camp Smokehouse Finders Keepers" activation features 360-degree video of a backyard campsite with clues on how to win prizes.

    By • Aug. 13, 2020
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    Wikipedia
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    TikTok inks 3-year deal with New York Yankees

    Along with new team-branded content, the app will sponsor the team and its pay TV network in exchange for promotional spots, including signage at Yankee Stadium.

    By Dianna Christie • Aug. 13, 2020
  • Ikea hosts virtual 'kiki' on Instagram to support LGBT inclusion
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    Courtesy of Ikea
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    Ikea hosts virtual 'kiki' on Instagram to support LGBT inclusion

    The retailer's "I-Kiki" social gathering will be hosted by LGBT influencers Alyssa Edwards and Isis King on Instagram Live.

    By • Aug. 13, 2020
  • TikTok logo
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    Retrieved from TikTok on August 04, 2020
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    Prudential customizes ads for Pulse health app on TikTok

    Tapping into a new partnership with AdGreetz, the insurance brand deployed creative assets tailored to users' location, gender and time of day.

    By • Aug. 13, 2020
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    Planters
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    Planters debuts Peanut Jr. with Twitter challenge celebrating quarantine birthdays

    Baby Nut, the reincarnation of Mr. Peanut, has rapidly aged into a 21-year-old Gen Zer who is looking to make followers' birthday wishes come true.

    By • Aug. 12, 2020
  • Lamps Plus showcases lighting in Twitch cooking livestream
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    Courtesy of Lamps Plus
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    Lamps Plus showcases lighting in Twitch cooking livestream

    Streamer Katie Ruvalcaba demonstrated the lighting retailer's products during several episodes of her cooking show sponsored by the brand.

    By • Aug. 12, 2020