Social Media: Page 62
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Courtesy of Lexus
Lexus folds origami lessons into social media series
"Lexus Creates" urges people to participate in the creative process that underpins the brand's emphasis on craftsmanship.
By Robert Williams • July 20, 2020 -
Retrieved from NBC on July 16, 2020
NBC spoofs its own ad pitch with '30 Rock' primetime special
Instead of a virtual presentation, NBCUniversal called in its roster of talent on Thursday night to reboot the sitcom and flaunt new ad offerings.
By Chris Kelly • July 17, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Mondelēz International on July 17, 2020
Trident urges Instagram users to mix beats with #ChewTunes AR filter
The Mondelēz brand is collaborating with hip-hop star T-Pain on a sweepstakes to attend the Grammys.
By Robert Williams • July 17, 2020 -
Courtesy of Old Spice
Old Spice embraces shaggy quarantine hair with humorous videos, influencers
A new "Hats are Dumb. Hair is Awesome." campaign comes as many men have grown out their hair during pandemic-related barbershop closures.
By Dianna Christie • July 17, 2020 -
Retrieved from TikTok on May 27, 2020
Facebook, Snap take direct aim at TikTok amid threat of US ban
Facebook will roll out its TikTok-like feature called Reels on Instagram globally while Snap is testing a vertical swiping feature.
By Robert Williams • July 17, 2020 -
Courtesy of Instagram
Instagram Shop launches with Facebook Pay at checkout
A centralized e-commerce hub will offer personalized recommendations, exclusive items and collections of products from brands and creators.
By Robert Williams • July 17, 2020 -
Hollister enters shaky back-to-school period with campaign led by top TikTok talent
An effort featuring the D'Amelio sisters, Noah Pugliano and Bill Nye arrives amid uncertainty for both school reopenings and TikTok's future in the U.S.
By Peter Adams • July 16, 2020 -
Courtesy of Snapchat
Target, L'Oréal, Ralph Lauren test Snapchat's new brand profile pages
The new feature gives marketers a permanent home to build a following and directly engage with app users.
By Robert Williams • July 16, 2020 -
Courtesy of Frito-Lay
Doritos kicks off football's return with UGC compilation ad
In its first ad since the pandemic hit, the Frito-Lay brand will splice together fan submissions in a video during NFL Sunday Night Football on Sept. 13.
By Dianna Christie • July 16, 2020 -
Courtesy of Rubik’s Brand Ltd
Rubik's Cube sees 17M TikTok views with 40th anniversary campaign
Brand ambassadors have helped to push the #CubeAtHome hashtag as homebound consumers share videos of themselves trying to solve the puzzle.
By Robert Williams • July 15, 2020 -
Retrieved from National Geographic on July 15, 2020
Nat Geo transports Instagram users to AR Mt. Everest
Explorers can virtually dress as climbers and travel to the summit with 360-degree views, taking selfies along the way.
By Robert Williams • July 15, 2020 -
ANA: Content marketing budgets jumped before pandemic
The percentage of advertisers expressing a "strong commitment" to content marketing doubled to 52% from 26% two years earlier.
By Robert Williams • July 15, 2020 -
Courtesy of Perfect Corp.
Johnson & Johnson samples AR try-ons for colored contact lenses
Developed by Perfect Corp., the Acuvue feature is available for the first time in WeChat and Taobao mini programs.
By Robert Williams • July 14, 2020 -
Courtesy of Busch
Busch pays homage to tech keynotes to promote apple-flavored beer
Donning a flannel turtleneck, spokesperson Busch Guy debuts the apple-flavored beer in a video that parodies an Apple presentation.
By Dianna Christie • July 14, 2020 -
How COVID-19 accelerated mobile trends in H1 2020
The realities of life in a pandemic have accelerated previously existing trends and calcified into a new normal for mobile marketers.
July 13, 2020 -
Deep Dive
9 campaigns that show how mobile marketers pivoted in the pandemic during H1
The year's best campaigns so far came in the wake of the pandemic's changes to the landscape, as marketers rushed to meet consumers in digital channels.
By Chris Kelly , Chantal Tode , Peter Adams • July 13, 2020 -
Retrieved from Travis Scott on April 27, 2020
Key mobile stats that define the 1st half of 2020
Campaigns, acquisitions, usage and results from the first six months, broken down by the numbers.
By Mobile Marketer • July 13, 2020 -
Retrieved from @Nike on Twitter on June 02, 2020
Key marketing stats that define the 1st half of 2020
Campaigns, industry changes, spending and results from the first six months, broken down by the numbers.
By Marketing Dive • July 13, 2020 -
LinkedIn accused of spying on Apple users in new suit
The complaint accused the Microsoft-owned social network of secretly reading the contents of people's digital clipboards.
By Robert Williams • July 13, 2020 -
Wells Fargo asks workers to remove TikTok from phones amid security worries
The bank told employees to remove the social video app from company devices the same day Amazon publicly reversed a decision to ban it.
By Robert Williams • July 13, 2020 -
Facebook considers political ad ban through November
The decision has not been finalized but comes after 397 brands pledged to boycott the social network for its role in spreading misinformation and hate speech.
By Dianna Christie • July 13, 2020 -
Esports revenue outlook gets another downgrade as pandemic halts live tournaments
Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in.
By Peter Adams • July 10, 2020 -
Retrieved from Starbucks on May 22, 2020
Starbucks leads in forging emotional connections among fast food brands, study says
The impact of positive emotions on performance has been mixed during a crisis that's delivered an unprecedented hit to restaurants.
By Dianna Christie • July 10, 2020 -
"Protest against police violence in Minneapolis, Minnesota" by Lorie Shaull is licensed under CC BY-SA 2.0
Study: Most Americans say brands should respond to Black Lives Matter movement
One-fifth of Americans said they would stop buying from a brand perceived to have behaved hypocritically on the issues of racial injustice and police brutality.
By Robert Williams • July 10, 2020 -
Courtesy of Sweetarts
Sweetarts lets Instagram users win 'Wonder Woman' candy satchel
Fans can win the prize, which resembles the superhero's golden Lasso of Truth, by tagging a friend with a certain emoji.
By Robert Williams • July 10, 2020
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