Social Media: Page 62
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Courtesy of Adobe
Adobe spotlights, supports diverse creative voices across digital and film
Along with a dedicated website section, the tech company will sponsor a special digital issue of The New York Times' T Magazine and team with the Sundance Institute for a fellowship.
By Dianna Christie • Aug. 11, 2020 -
Facebook ranks as most popular ad platform for small businesses, study finds
These marketers appear undeterred by the recent boycott of Facebook, with two-thirds saying negative news doesn't affect their social media marketing.
By Robert Williams • Aug. 11, 2020 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of Chipotle Mexican Grill
Chipotle rides with Tony Hawk for 'Pro Skater' session on Twitch
The legendary skateboarder will be joined by actor Finn Wolfhard on the livestream to play the remastered classic and give out burritos.
By Robert Williams • Aug. 11, 2020 -
Courtesy of Aldo
Aldo launches first TikTok campaign with #StepIntoLove challenge
The footwear chain is offering $5,000 to the winner of the contest, which is being promoted in an influencer campaign targeting Gen Z.
By Robert Williams • Aug. 11, 2020 -
Deep Dive
Microsoft's bid to buy TikTok: A 'head-scratcher' or surprisingly sensible?
Some analysts think an acquisition would make a poor match. But areas of Microsoft's business, like LinkedIn, key into potentially overlooked synergies.
By Peter Adams • Aug. 11, 2020 -
Courtesy of Dunkin'
Dunkin' offers up branded RV in social media sweepstakes
The brand is capitalizing on the popularity of recreational vehicle travel during the pandemic to promote a new line of cold teas.
By Dianna Christie • Aug. 11, 2020 -
WSJ: Twitter discusses merger with TikTok's US operations
A potential Twitter deal would add an interesting fold to the narrative considering the company's history with Vine, a pioneering video app it shuttered in 2017.
By Robert Williams • Aug. 10, 2020 -
Courtesy of Hot Docs
LG showcases new Velvet 5G phone in documentary film series
Shot using the new smartphone, interviews of the directors for each film will run on Instagram Live and IGTV starting this week.
By Dianna Christie • Aug. 10, 2020 -
Study: Fewer marketers expect UK mobile ad market to grow amid pandemic
Reduced estimates follow a period of strong growth for the region, and arrive even as engagement with mobile channels soars among locked-down people.
By Robert Williams • Aug. 10, 2020 -
Retrieved from TikTok on May 27, 2020
'American Idol' creator Simon Fuller partners with TikTok in search for next pop supergroup
The Spice Girls impresario will look for undiscovered artists to participate in the global music collective, making them "the most connected pop group ever."
By Robert Williams • Aug. 10, 2020 -
Peter Adams/Marketing Dive
TikTok makes first push into streaming with Fire TV app
The move into video streaming comes at an ignominious time for the popular app, which faces a crackdown in the U.S.
By Robert Williams • Aug. 7, 2020 -
Transactions with WeChat, TikTok banned under new Trump orders
A new executive order sets a formal deadline of Nov. 12 for ByteDance to divest TikTok's U.S. operations and any data obtained on U.S. users through the social video app or its predecessor, Musical.ly.
By Peter Adams • Updated Aug. 17, 2020 -
You & Mr Jones buys influencer marketing agency Collectively
Following a pandemic-related slowdown in influencer marketing earlier this year, a recovery appears to be underway as brands seek ways to reach homebound consumers.
By Robert Williams • Aug. 7, 2020 -
Courtesy of Bagel Bites
Bagel Bites' first ad campaign in decades stirs pop cultural debates
Humorous videos debate things like pony versus unicorn, wrapping with the tagline "Pizza on a Bagel — We Can All Agree With That."
By Dianna Christie • Aug. 7, 2020 -
Forrester: Influencer campaign volume slipped 3% during pandemic
Influencer activations slowed in March, but returned to near normal levels by April and May as brands sought influencer help with content and ad creative.
By Robert Williams • Aug. 6, 2020 -
Social media sees drop in customer satisfaction amid privacy worries, study says
Despite a surge in online activity during the pandemic, customer satisfaction declined for Instagram, LinkedIn, Pinterest, Twitter and YouTube.
By Robert Williams • Aug. 6, 2020 -
Retrieved from Instagram on August 06, 2020
Instagram looks to steal TikTok's thunder with worldwide expansion of Reels
The platform has launched ads on Reels worldwide. The ads loop, can be up to 30 seconds long and will be available across the app.
By Robert Williams • Updated June 17, 2021 -
Courtesy of Jose Cuervo
Jose Cuervo taps Lil Dicky to host first episode of live YouTube series
The five-week series, "Who's Making Margs?," will bring viewers inside a new celebrity host's home each week to mix drinks and compete for prizes.
By Dianna Christie • Aug. 6, 2020 -
Retrieved from Spotify on May 20, 2020
Podcast dealmaking is exploding in 2020 — and marketing dollars will follow
A deluge of deals this year, including Omnicom inking an unprecedented $20 million ad pact with Spotify, signal the medium's ascendance will continue as consumers favor mobile-first content.
Updated Dec. 21, 2020 -
Courtesy of Burberry
Burberry opens 1st 'Social Retail' store in China
The luxury retailer partnered with Tencent on a concept shop that blends social media interactions with an in-store experience.
By Tatiana Walk-Morris • Aug. 5, 2020 -
TikTok helps Gen Z learn about social justice issues, study finds
Social activism posts on the platform have urged 54% of Gen Zers to engage in deeper discussions with family and friends.
By Robert Williams • Aug. 5, 2020 -
Courtesy of Procter & Gamble
Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'
Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.
By Robert Williams • Aug. 5, 2020 -
Courtesy of The Kraft Heinz Company
Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents
A new ad, limited-edition packaging and sweepstakes come after Kraft found that parents have served the meal in mornings more often in recent months.
By Dianna Christie • Aug. 5, 2020 -
Twitter could face $250M FTC fine over use of personal data for ad targeting
A financial blow of that scale could hit the company hard, as it is already under revenue pressure stemming from the coronavirus pandemic.
By Peter Adams • Aug. 4, 2020 -
Retailer apps see highest opt-in rate for location data, study finds
Growth in location data sharing during the pandemic reversed a downward trend seen in prior years because of stricter privacy laws.
By Robert Williams • Aug. 4, 2020
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