Social Media: Page 63

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    Courtesy of Heineken
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    Heineken gives soccer fans chance to win 'Stadium in a Box'

    The beer brand's #CheersfromHome contest urges fans to post pictures on Twitter of how they celebrate their favorite Major League Soccer teams.

    By • Aug. 4, 2020
  • Chipotle debuts apparel dyed with recycled avocados
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    Courtesy of Chipotle
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    Chipotle debuts branded apparel dyed with recycled avocados

    Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.

    By Dianna Christie • Aug. 4, 2020
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Courtesy of Anheuser-Busch
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    Anheuser-Busch hosts virtual music festival for International Beer Day

    Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home.

    By • Aug. 4, 2020
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    Tim Savage / Pexels
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    Snapchat pilots TikTok-like feature to create shareable music videos

    With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.

    By • Aug. 4, 2020
  • Snap's "Meet the Snapchat Generation" campaign promotional still retrieved by Marketing Dive on Aug. 3, 2020
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    Permission granted by Snap
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    Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals

    Frito-Lay and the NFL speak to Snapchat's hold on young users in the app's first ad effort targeting brands, which airs as TikTok faces threats of a U.S. ban.

    By • Aug. 3, 2020
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    Peter Adams/Marketing Dive
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    Microsoft pursues deal to buy TikTok's US operations following talk with Trump

    For marketers, Microsoft's ownership of TikTok in English-speaking markets may provide another reason to develop campaigns on the app and lead to more assurance of data security.

    By • Aug. 3, 2020
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    Courtesy of Häagen-Dazs
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    Häagen-Dazs nearly doubles Amazon orders with Instagram, TikTok influencers

    On social media, the General Mills brand worked with immersive storytelling company Secret Cinema on the eight-week "Secret Sofa" series.

    By • Aug. 3, 2020
  • Klarna's oddball ads flex Swedish roots and outlandish quirk
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    Courtesy of Klarna
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    Column

    Campaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk

    The payment service debuts its biggest U.S. effort with 15 new spots spliced from Swedish cinema, shoppable ads and a gaming integration.

    By • July 31, 2020
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    Alex Haney / Unsplash
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    Facebook's revenue growth slows to 11% amid pandemic

    Revenue climbed 10% during the first three weeks of July despite an advertiser boycott in response to its policies on hate speech.

    By • July 31, 2020
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    Courtesy of Natural Light
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    Natural Light gives away 'Dorm From Home' with social media contest

    With its latest stunt, the Anheuser-Busch brand looks to reach college students who face the possibility of spending the fall semester at home.

    By • July 31, 2020
  • PetSmart gamifies reptile adoption with Snapchat AR quiz
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    Courtesy of Snap
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    PetSmart gamifies reptile adoption with Snapchat AR quiz

    An immersive lens includes a discount on a pet reptile to drive store foot traffic, which rose during the pandemic's early days as people stockpiled supplies.

    By • July 31, 2020
  • Bumble matches with Babe Wine to cover moving costs for pandemic breakups
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    Courtesy of Babe Wine
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    Bumble matches with Babe Wine to cover moving costs for pandemic breakups

    Instagram users can enter to have their moving costs covered by tagging and sharing photos of themselves "turning their breakup into a glow up."

    By • July 30, 2020
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    Pexels; Kaboompics.com
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    Opinion

    Current events fuel higher consumer expectations, concerns for marketers

    Three paradigm-shifting events have fanned consumers' wants and needs in 2020, driving higher expectations for 98% of brands, writes Brand Keys' Robert Passikoff.

    By Robert Passikoff • July 30, 2020
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    Courtesy of e.l.f. cosmetics
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    E.l.f., GT's Kombucha drive 5B views with TikTok hashtag challenges

    Teaming with influencers, the brands ran separate efforts that went viral on the social video app.

    By • July 30, 2020
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    Tim Malone, Wikimedia Commons
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    McDonald's boosts marketing budget $200M to drive recovery

    The increase comes after the company slashed marketing spend by 70% in Q2, giving it a "sizable marketing war chest" for the remainder of the year. 

    By • July 30, 2020
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    YouAppi Facebook
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    Gen Z, millennials drive growth in mobile video during pandemic, Snap study says

    Three quarters of young consumers said they watched more video on their smartphones this year than in 2019, according to a Snap-commissioned study.

    By • July 29, 2020
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    Courtesy of Honda
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    Honda evokes Disney memories with 'Enchanted Odyssey' digital campaign

    The Odyssey minivan is popular with millennial parents, so the carmaker is targeting the group with a Pinterest microsite and custom Disney playlist for road trips.

    By • July 29, 2020
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    Retrieved from TikTok on May 27, 2020
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    WSJ: Instagram lures TikTok creators to drum up buzz for Reels launch

    As the social media rivalry heats up, Instagram is reportedly offering a hefty payday to creators who will post exclusively to its copycat service.

    By • July 28, 2020
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    Courtesy of Ford Motor Company
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    Ford plans 'Bring Back Bronco' podcast as famed SUV returns

    Former NPR reporter Sonari Glinton will host the eight-part podcast that tells the history of the Bronco, including moments like the police chase of O.J. Simpson.

    By • July 28, 2020
  • Old Navy partners with Popsugar on retailer's first tween collection
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    Retrieved from Popsugar on July 28, 2020
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    Old Navy partners with Popsugar on retailer's 1st tween collection

    To reflect tweens' social awareness, the gender-inclusive line has graphic T-shirts with optimistic phrases like "Make the World a Better Place" and "We're Gonna Be Alright."

    By • July 28, 2020
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    Courtesy of Popeyes
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    Popeyes urges fans to prank family members with autocorrect campaign

    In a ploy to turn pizza lovers into fried chicken fans, the QSR is asking people to edit "pizza" into "Popeyes instead of pizza" using the autocorrect feature on smartphones.

    By • July 28, 2020
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    Social Media Today
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    Pandemic, protests disrupt Q2 ad spending on social media, study says

    Last quarter saw several cross-currents for social ads, with several metrics indicating weaker demand even as ad spending gradually rebounded, per Socialbakers.

    By • July 28, 2020

  • 1st certified brand safety officers quickly put to the test

    Graduating from the Brand Safety Institute's new certification program during a pandemic and just before racial justice protests erupted, these experts help advertisers navigate difficult waters.

    By Graham Vyse • July 28, 2020
  • Domino's virtual film festival promotional still retrieved by Marketing Dive on July 27, 2020
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    Retrieved from Domino's Pizza, Inc. on July 27, 2020
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    Domino's sets up virtual film festival rewarding fans for making home videos

    While lighthearted, the concept recognizes that the pandemic may keep people cooped up for several more months, driving demand for creative outlets.

    By • July 27, 2020
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    Courtesy of Michelob Ultra
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    Michelob Ultra gives NBA fans a way to virtually attend live games

    A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer.

    By • July 27, 2020