Social Media: Page 63
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Courtesy of General Mills
Yoplait streams DIY craft series with Instagram influencers
The General Mills brand's "Oui Heritage Workshop" is a four-part series to promote the release of glass packaging that doubles as crafting material.
By Robert Williams • July 10, 2020 -
Diverse ad formats boost brand metrics, Twitter study finds
Deploying a mix of multiple ad formats lifts consumers' research intent by six times, while purchase intent doubles, per the study conducted with Magna and IPG.
By Robert Williams • July 9, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Bazaarvoice on July 09, 2020
Bazaarvoice buys Curalate to expand social commerce services
Curalate, whose software turns images into digital storefronts, has 1,100 clients including Best Buy and Lululemon Athletica.
By Robert Williams • July 9, 2020 -
Courtesy of Tampax
Tampax taps Amy Schumer for 'edu-tainment' videos about periods
The P&G brand is restarting its marketing efforts after a pause "to shift focus to support more urgent needs."
By Dianna Christie • July 9, 2020 -
Retrieved from JanSport on July 09, 2020
JanSport's #LightenTheLoad push supports Gen Z mental health
Spurring "unprecedented engagement," the campaign began with weekly sessions to discuss mental health among young people on Instagram Live.
By Robert Williams • July 9, 2020 -
Courtesy of Zaxby's
Zaxby's signs Twitch streamer SypherPK to exclusive sponsorship deal
The fast casual chain's sponsorship will give fans a chance to play against the professional gamer in upcoming livestreams.
By Robert Williams • July 8, 2020 -
Courtesy of Anheuser-Busch
Budweiser cuts beer prices based on St. Louis heat waves
Building on the momentum of the Fourth of July, the Chill Zone Giveaway promotes summer beer drinking even as many people remain close to home.
By Dianna Christie • July 8, 2020 -
Retrieved from Tinuiti on July 08, 2020
E.l.f. boosts ad recall 60% with social video campaign
The beauty brand's "e.l.f.ing Amazing" effort generated 31 million video views in 90 days after touching on every part of the purchase funnel.
By Robert Williams • July 8, 2020 -
'Surprised' emotions in video ads drive conversions during pandemic, study says
Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products.
By Robert Williams • July 7, 2020 -
Courtesy of Ford
Ford's Bronco lineup returns with custom video play across Disney networks
The automaker described the effort as the first prime-time product reveal leveraging Disney's cable, digital and streaming networks, including Hulu.
By Robert Williams • July 6, 2020 -
Courtesy of Krispy Kreme
Q&AKrispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic
Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous.
By Chris Kelly • July 6, 2020 -
Courtesy of Mattel
Mattel's Uno challenges players to share their game personalities on TikTok, Instagram
An influencer-driven effort from the card game brand focuses on different player mindsets, such as "sore loser" or "dodgy dealer."
By Robert Williams • July 6, 2020 -
Courtesy of 76
76 launches retro video game to entertain people when they're not driving
The fuel brand is promoting "76 Pinball: Full Tank Frenzy" on social media and through email.
By Robert Williams • July 6, 2020 -
Pernod plans crowdsourcing app to axe hate speech from social media
The spirits maker's push to give consumers and brands a way to take action against hate speech comes as Facebook agrees to a MRC brand safety audit.
By Robert Williams • July 2, 2020 -
Courtesy of Pringles
Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest
Each can of Baconator Pringles has a code on the seal that's redeemable for free food from the Wendy's app.
By Robert Williams • July 2, 2020 -
Courtesy of New Balance
New Balance celebrates soccer subcultures in YouTube docuseries
The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order.
By Dianna Christie • July 1, 2020 -
Deep Dive
Marketers' Facebook boycotts are just the 1st step toward change
Ambitious pledges from companies like Unilever have the opportunity to spur real changes at Facebook and elsewhere. Stopping paid advertising is only one part of the solution, analysts said.
By Peter Adams • June 30, 2020 -
Courtesy of Papa John's
Papa John's promotes Shaq-inspired XL pizza with Snapchat lens
Users can see the 3D content by scanning a Papa John's pizza box with their smartphone camera, and each purchase made by Aug. 23 will benefit charity.
By Robert Williams • June 30, 2020 -
Amazon's brand value tops $400B, while TikTok debuts on top 100
Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.
By Dianna Christie • June 30, 2020 -
Courtesy of Budweiser
Bud Light teams with fashion stylist Darryl Brown's Midwest Kids brand for capsule collection
By partnering with Kayne West's former stylist, the AB InBev beer is creating a new lure to draw consumers to its e-commerce site.
By Dianna Christie • June 30, 2020 -
Courtesy of Snap
Gucci unveils 1st global shoe try-on in Snapchat
The luxury fashion brand is offering four styles of footwear in two AR lenses that display a "shop now" button for immediate purchase.
By Robert Williams • June 30, 2020 -
Christopher Doering/Marketing Dive
Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands
Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch doesn't plan to participate in the boycott "as of now," per reports.
By Robert Williams • Updated July 1, 2020 -
Beverage makers disproportionately market sugary beverages to Black, Hispanic youth
Total sugary drink advertising expenditures increased 41% in 2018 as compared to 2013, according to a study from the Rudd Center for Food Policy & Obesity at the University of Connecticut.
By Dianna Christie • June 29, 2020 -
Courtesy of Moe's Southwest Grill
Moe's Southwest Grill gives away mini picnic tables sized to hold burritos on TikTok
The picnic tables promoting burrito menu offerings were made by Maria Trezza, who gained social media publicity for selling outdoor furniture for squirrels.
By Robert Williams • June 29, 2020 -
Courtesy of Busch
Busch duets with Billy Ray Cyrus for social media jingle contest
The beer brand is asking fans to share their versions of its '80s jingle for a chance to win $10,000 and hear their interpretation in a TV commercial.
By Robert Williams • June 29, 2020
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