Social Media: Page 64
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Courtesy of DSW
DSW's debut hashtag challenge on TikTok racks up 1.3B views
The shoe retailer enlisted five influencers to promote the #TooManyShoes challenge on the popular social video app.
By Robert Williams • Updated July 28, 2020 -
"Medical disposable masks on wooden background" by Marco Verch Professional Photographer and Speaker is licensed under CC BY 2.0
Face masks in ads viewed favorably by consumers, study says
When ads have subtle mentions of masks, 48% of viewers expressed positive sentiment toward a brand, while 33% reacted negatively and 19% had neutral or mixed feelings.
By Robert Williams • July 27, 2020 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Retrieved from JanSport on July 09, 2020
Deep DiveBack-to-school marketing is more somber under COVID-19, but carries silver linings
Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens.
By Peter Adams • July 27, 2020 -
Courtesy of Snap
Microsoft's Xbox promotes gaming event with Snapchat AR lenses
The integration, inspired by video games announced at the Xbox Games Showcase, can help the tech giant engage a younger audience that's more likely to play video games.
By Robert Williams • July 24, 2020 -
Courtesy of Burger King
Burger King celebrates Christmas in July in new campaign
At a time when sales are beginning to rebound after a pandemic-related slowdown, the QSR brand is pushing two sandwiches for $5 that are enclosed in Christmas-themed wrappers.
By Dianna Christie • July 24, 2020 -
Twitter weighs subscription service amid drop in ad sales
Amid a 23% drop in ad revenue to $562 million in Q2, the platform's main priority is the rollout of a new product for companies to promote their apps.
By Robert Williams • July 24, 2020 -
Bumble boosts app installs with direct response ads on TikTok
The dating app increased installs by five times and decreased cost-per-registration by 64% after a campaign with popular TikTok influencers.
By Robert Williams • July 24, 2020 -
Courtesy of Ball Park brand
Ball Park hot dogs' social media push helps out-of-work stadium vendors
As baseball season kicks off with televised games and stadiums closed to the public, Ball Park is supporting vendors while helping fans re-create the game day experience.
By Dianna Christie • July 23, 2020 -
Social engagement with retailers jumped 40% in Q2, study says
The findings suggest that retailers need to have a robust social strategy in place for the back-to-school season, which is typically one of the most active times on social related to retail.
By Robert Williams • July 23, 2020 -
Courtesy of Hanes
Hanes enlists social influencers to urge people to #MaskAround
The move is somewhat risky, considering government and venue mandates requiring people to wear face masks have spurred pushback from some consumers.
By Robert Williams • July 23, 2020 -
Retrieved from American Eagle Outfitters on July 22, 2020
American Eagle channels TikTok culture for virtually produced back-to-school campaign
Shot entirely over Zoom, the seasonal push is spearheaded by a cast of non-professional kids as part of the brand's #AExME platform.
By Peter Adams • July 22, 2020 -
Courtesy of Snapchat
Snap's revenue growth slows to 17% while Q3 looks more promising
Executives said it was "difficult to ascertain" the impact of #StopHateForProfit on revenue, but that Snapchat is in a strong position to gain advertisers "independent of the boycott."
By Robert Williams • July 22, 2020 -
Courtesy of Wingstop Restaurants Inc.
Wingstop preps 24-hour virtual DJ party for National Chicken Wing Day
At a time when most summer festivals are canceled, the brand is tapping into the demand for live entertainment with a virtual event.
By Dianna Christie • July 22, 2020 -
Courtesy of Coca-Cola
Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%
The beverage giant's plans include eliminating "zombie brands," ramping up advertising investment and scaling e-commerce and digital efforts.
By Robert Williams • July 22, 2020 -
Walmart, McDonald's quietly pause ads on Facebook amid boycott, study says
Nine major brands that have paused Facebook advertising spent more than $335 million on the social network last year.
By Robert Williams • July 21, 2020 -
Permission granted by Kind
Kind deploys birds, drones, hot air balloons to send out new frozen bars
"Queer Eye" star Antoni Porowski will help the health-focused brand for a product launch that leans into the surge in delivery under the pandemic.
By Peter Adams • July 21, 2020 -
Report: Influencers in South Asia push back on skin-lightening products
Amid the backlash against requests to promote skin-whitening products, Unilever changed its branding while Johnson & Johnson stopped selling the items.
By Robert Williams • July 21, 2020 -
Courtesy of DoorDash
DoorDash launches 'Without Restaurants' campaign to help ailing eateries
As part of the #GotMyStartChallenge on social media, celebrities like comedian George Lopez explain how restaurants shaped their careers.
By Robert Williams • July 21, 2020 -
ijeab/Getty Images Plus via Getty Images
Back-to-school advertising activity drops 50% from last year, study says
As consumers continue to avoid in-store browsing, many back-to-school campaigns are moving to TV this year.
By Dianna Christie • July 21, 2020 -
Courtesy of Lexus
Lexus folds origami lessons into social media series
"Lexus Creates" urges people to participate in the creative process that underpins the brand's emphasis on craftsmanship.
By Robert Williams • July 20, 2020 -
Retrieved from NBC on July 16, 2020
NBC spoofs its own ad pitch with '30 Rock' primetime special
Instead of a virtual presentation, NBCUniversal called in its roster of talent on Thursday night to reboot the sitcom and flaunt new ad offerings.
By Chris Kelly • July 17, 2020 -
Retrieved from Mondelēz International on July 17, 2020
Trident urges Instagram users to mix beats with #ChewTunes AR filter
The Mondelēz brand is collaborating with hip-hop star T-Pain on a sweepstakes to attend the Grammys.
By Robert Williams • July 17, 2020 -
Courtesy of Old Spice
Old Spice embraces shaggy quarantine hair with humorous videos, influencers
A new "Hats are Dumb. Hair is Awesome." campaign comes as many men have grown out their hair during pandemic-related barbershop closures.
By Dianna Christie • July 17, 2020 -
Retrieved from TikTok on May 27, 2020
Facebook, Snap take direct aim at TikTok amid threat of US ban
Facebook will roll out its TikTok-like feature called Reels on Instagram globally while Snap is testing a vertical swiping feature.
By Robert Williams • July 17, 2020 -
Courtesy of Instagram
Instagram Shop launches with Facebook Pay at checkout
A centralized e-commerce hub will offer personalized recommendations, exclusive items and collections of products from brands and creators.
By Robert Williams • July 17, 2020
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