Social Media: Page 64
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Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech
The CPG giant will redirect focus to other media channels for at least the remainder of 2020, adding sizable force to an already large advertiser boycott of social media platforms.
By Peter Adams • June 26, 2020 -
Social media helps Gen Z, millennials feel less lonely during pandemic, study says
Instagram makes 67% of Gen Zers feel most connected while users across age groups don't find social media content inspiring.
By Robert Williams • June 26, 2020 -
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
YouTube tests short videos as TikTok threat grows
The video-sharing platform is testing an app feature that lets people record and share 15-second videos.
By Robert Williams • June 26, 2020 -
Retrieved from YouTube on June 26, 2020
Budweiser celebrates bar reopenings to the tune of 'Don't Stop Me Now'
While the ad promotes following safety regulations, it comes as coronavirus cases continue to rise across the country, and could be perceived as tone deaf.
By Dianna Christie • June 26, 2020 -
Courtesy of SGB Media
Bollé unleashes sunglass try-on experience on Instagram
The AR experience has a viewpoint for each camera on a smartphone, and points to nearby retailers.
By Robert Williams • June 26, 2020 -
Courtesy of Domino's
Domino's creates Rain Check Registry for couples whose weddings were cancelled
The pizza chain joins a growing list of brands reaching out to couples and their friends as they try to make the best of postponed celebrations.
By Dianna Christie • June 25, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle celebrates Pride with 'Lunch & Listen' TikTok live event
For every viewer of the livestreamed session featuring influencers, Chipotle will donate $1 to the Center for Black Equity.
By Robert Williams • June 25, 2020 -
Retrieved from TikTok for Business on June 25, 2020
TikTok unveils global platform for marketers, Brand Scan AR ads
Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.
By Robert Williams • June 25, 2020 -
Permission granted by Sephora
Sephora launches on Instagram checkout with over 80 brands
The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.
By Cara Salpini • June 24, 2020 -
Instagram opens Shopping feature to creators as community lands in the limelight
Creators were the focus of Facebook's NewFronts presentation this week, which detailed the brand collaborations it's done under quarantine.
By Peter Adams • June 24, 2020 -
App advertisers see 100% jump in CPMs as lockdowns ease
New data suggests the app advertising space has rebounded quickly compared with other media platforms that forecast steep declines for the rest of 2020.
By Robert Williams • June 24, 2020 -
NYX's #BrowFitness challenge exceeds 705M views on TikTok
The L'Oréal-owned brand is asking TikTok users to share videos showing their routines for putting on eyebrow makeup.
By Robert Williams • June 24, 2020 -
OpinionWhat's your purpose? How brands must adapt in the face of COVID-19
If brands fail to take a clear and purposeful stand, they could face harsh consumer scrutiny that places lingering effects on business, write Mark Curtis and Bill Theofilou of Accenture.
By Mark Curtis and Bill Theofilou • June 24, 2020 -
Courtesy of Snap
Snapchat's 1st shoppable show will sell streetwear
The platform's original programming also includes a makeup competition show that features AR try-ons and is sponsored by 5G innovation partner Verizon.
By Robert Williams • June 24, 2020 -
Retrieved from McDonald's on June 04, 2020
McDonald's, P&G wade into 'danger zone' with Black Lives Matters ads, study says
Both brands created ads perceived by viewers as more exploitative than empowering, a challenge as marketers look to support the social justice movement.
By Dianna Christie • June 23, 2020 -
Retrieved from Facebook on June 23, 2020
Microsoft shutters Mixer, partners with Facebook Gaming
Popular streamers such as Tyler "Ninja" Blevins have been released from their contracts, allowing them to sign deals with other livestreaming platforms.
By Robert Williams • June 23, 2020 -
Starbucks' stumble on Black Lives Matter shows rising stakes for brands in addressing race
Initially banning employees from wearing Black Lives Matter apparel, the chain quickly reversed its position — but the damage may already have been done.
By Peter Adams • June 22, 2020 -
P&G's new video 'The Pause' addresses LGBTQ bias
Released during Pride Month, the clip urges viewers to consider how they can make a positive difference in the lives of people in the LGBTQ community.
By Dianna Christie • June 22, 2020 -
Unilever, Honda, Verizon join growing Facebook ad boycott
A campaign to pressure the social network into being much more aggressive about removing hate speech from its platform is quickly gaining steam.
By Robert Williams • Updated June 26, 2020 -
Girl Scouts debuts media brand for women
Verizon and Shutterstock are launch partners for the new CircleAround platform of content grounded in the organization's values of service, honesty, courage and respect.
By Robert Williams • June 22, 2020 -
Courtesy of Global Pride
Nintendo's 'Animal Crossing' to host virtual Global Pride parade
Twitch creators on June 27 will livestream "Animal Crossing" sessions and host Pride activities in the hit social simulation game.
By Robert Williams • June 19, 2020 -
Courtesy of Burger King
Burger King debuts 1st 'dance ordering' on TikTok
With the influencer-powered #WhopperDance challenge, the chain is offering $1 burgers to users who create music videos that include special moves.
By Robert Williams • June 19, 2020 -
Samuel Adams celebrates Pride with GLAAD partnership, video series
The platform aims to show the Boston Beer Co. brand's support for Pride Month at a time when most celebrations are canceled due to the pandemic.
By Dianna Christie • June 19, 2020 -
Study: #Ad tag usage by Instagram influencers falls 30%
While COVID-19 contributed to the decline, lower usage of the hashtag likely began before the pandemic, Socialbakers estimates.
By Robert Williams • June 18, 2020 -
Uncle Ben, Cream of Wheat chef and Mrs. Butterworth all under review for racist imagery
Less than 24 hours after PepsiCo announced it was discontinuing its Aunt Jemima branding, Mars, B&G Foods and Conagra Brands are taking another look at the Black faces on their products.
By Megan Poinski • June 18, 2020
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