Social Media: Page 65
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Cara Salpini/Marketing Dive
Hollister enters shaky back-to-school period with campaign led by top TikTok talent
An effort featuring the D'Amelio sisters, Noah Pugliano and Bill Nye arrives amid uncertainty for both school reopenings and TikTok's future in the U.S.
By Peter Adams • July 16, 2020 -
Courtesy of Snapchat
Target, L'Oréal, Ralph Lauren test Snapchat's new brand profile pages
The new feature gives marketers a permanent home to build a following and directly engage with app users.
By Robert Williams • July 16, 2020 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of Frito-Lay
Doritos kicks off football's return with UGC compilation ad
In its first ad since the pandemic hit, the Frito-Lay brand will splice together fan submissions in a video during NFL Sunday Night Football on Sept. 13.
By Dianna Christie • July 16, 2020 -
Courtesy of Rubik’s Brand Ltd
Rubik's Cube sees 17M TikTok views with 40th anniversary campaign
Brand ambassadors have helped to push the #CubeAtHome hashtag as homebound consumers share videos of themselves trying to solve the puzzle.
By Robert Williams • July 15, 2020 -
Retrieved from National Geographic on July 15, 2020
Nat Geo transports Instagram users to AR Mt. Everest
Explorers can virtually dress as climbers and travel to the summit with 360-degree views, taking selfies along the way.
By Robert Williams • July 15, 2020 -
ANA: Content marketing budgets jumped before pandemic
The percentage of advertisers expressing a "strong commitment" to content marketing doubled to 52% from 26% two years earlier.
By Robert Williams • July 15, 2020 -
Courtesy of Perfect Corp.
Johnson & Johnson samples AR try-ons for colored contact lenses
Developed by Perfect Corp., the Acuvue feature is available for the first time in WeChat and Taobao mini programs.
By Robert Williams • July 14, 2020 -
Courtesy of Busch
Busch pays homage to tech keynotes to promote apple-flavored beer
Donning a flannel turtleneck, spokesperson Busch Guy debuts the apple-flavored beer in a video that parodies an Apple presentation.
By Dianna Christie • July 14, 2020 -
Retrieved from Travis Scott on April 27, 2020
Key mobile stats that define the 1st half of 2020
Campaigns, acquisitions, usage and results from the first six months, broken down by the numbers.
By Mobile Marketer • July 13, 2020 -
How COVID-19 accelerated mobile trends in H1 2020
The realities of life in a pandemic have accelerated previously existing trends and calcified into a new normal for mobile marketers.
July 13, 2020 -
Deep Dive
9 campaigns that show how mobile marketers pivoted in the pandemic during H1
The year's best campaigns so far came in the wake of the pandemic's changes to the landscape, as marketers rushed to meet consumers in digital channels.
By Chris Kelly , Chantal Tode , Peter Adams • July 13, 2020 -
Retrieved from @Nike on Twitter on June 02, 2020
Key marketing stats that define the 1st half of 2020
Campaigns, industry changes, spending and results from the first six months, broken down by the numbers.
By Marketing Dive • July 13, 2020 -
LinkedIn accused of spying on Apple users in new suit
The complaint accused the Microsoft-owned social network of secretly reading the contents of people's digital clipboards.
By Robert Williams • July 13, 2020 -
Wells Fargo asks workers to remove TikTok from phones amid security worries
The bank told employees to remove the social video app from company devices the same day Amazon publicly reversed a decision to ban it.
By Robert Williams • July 13, 2020 -
Facebook considers political ad ban through November
The decision has not been finalized but comes after 397 brands pledged to boycott the social network for its role in spreading misinformation and hate speech.
By Dianna Christie • July 13, 2020 -
Esports revenue outlook gets another downgrade as pandemic halts live tournaments
Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in.
By Peter Adams • July 10, 2020 -
Retrieved from Starbucks on May 22, 2020
Starbucks leads in forging emotional connections among fast food brands, study says
The impact of positive emotions on performance has been mixed during a crisis that's delivered an unprecedented hit to restaurants.
By Dianna Christie • July 10, 2020 -
"Protest against police violence in Minneapolis, Minnesota" by Lorie Shaull is licensed under CC BY-SA 2.0
Study: Most Americans say brands should respond to Black Lives Matter movement
One-fifth of Americans said they would stop buying from a brand perceived to have behaved hypocritically on the issues of racial injustice and police brutality.
By Robert Williams • July 10, 2020 -
Courtesy of Sweetarts
Sweetarts lets Instagram users win 'Wonder Woman' candy satchel
Fans can win the prize, which resembles the superhero's golden Lasso of Truth, by tagging a friend with a certain emoji.
By Robert Williams • July 10, 2020 -
Consumers prefer UGC on Instagram, branded content on Twitter, YouTube
Starbucks, Netflix and Aerie saw differing reactions depending on the type of social media content, according to a consumer survey.
By Robert Williams • July 10, 2020 -
Courtesy of General Mills
Yoplait streams DIY craft series with Instagram influencers
The General Mills brand's "Oui Heritage Workshop" is a four-part series to promote the release of glass packaging that doubles as crafting material.
By Robert Williams • July 10, 2020 -
Diverse ad formats boost brand metrics, Twitter study finds
Deploying a mix of multiple ad formats lifts consumers' research intent by six times, while purchase intent doubles, per the study conducted with Magna and IPG.
By Robert Williams • July 9, 2020 -
Retrieved from Bazaarvoice on July 09, 2020
Bazaarvoice buys Curalate to expand social commerce services
Curalate, whose software turns images into digital storefronts, has 1,100 clients including Best Buy and Lululemon Athletica.
By Robert Williams • July 9, 2020 -
Courtesy of Tampax
Tampax taps Amy Schumer for 'edu-tainment' videos about periods
The P&G brand is restarting its marketing efforts after a pause "to shift focus to support more urgent needs."
By Dianna Christie • July 9, 2020 -
Retrieved from JanSport on July 09, 2020
JanSport's #LightenTheLoad push supports Gen Z mental health
Spurring "unprecedented engagement," the campaign began with weekly sessions to discuss mental health among young people on Instagram Live.
By Robert Williams • July 9, 2020
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