Criteo's self-service platform places ads across retailer e-commerce sites

The portal arrives as a shift toward online shopping during the pandemic supports retail media that delivers personalization without third-party cookies.

By Robert Williams • May 28, 2020

Busch Beer unveils corn cans, NASCAR tie-in for farmer relief

Limited-edition packaging is available in 33 states to help the brand support a nonprofit partner's expansion into Kansas.

By Dianna Christie • May 27, 2020

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

TikTok sees 10x surge in April with in-app revenue of $78M

The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.

By Robert Williams • May 27, 2020

NYX plans virtual Pride march on Instagram

To join the L'Oréal-owned brand's effort, users can post photos of themselves decorated with a "Proud Allies" filter and using the #proudalliesforall hashtag.

By Robert Williams • May 27, 2020

Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in

The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."

By Dianna Christie • May 27, 2020

United Airlines debuts cleaning protocols with Clorox to lure back flyers

Teaming with the cleaning brand and the Cleveland Clinic is designed to reshape the airline's image after photos of packed planes circulated on social media.

By Dianna Christie • May 26, 2020

Budweiser honors healthcare workers and military heroes in new campaign

The brand, which has shown its skill in the past at delivering heart-tugging ads, debuts its latest effort as the pandemic continues to impact consumer behavior.

By Dianna Christie • May 26, 2020

PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic

Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News."

By Peter Adams • May 26, 2020

Coke bets on new music streamer BeApp as virtual concerts take center stage

With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.

By Peter Adams • May 22, 2020

Target debuts virtual store on Instagram as e-commerce booms

The deal comes as Instagram's parent company Facebook dives deeper into social commerce and works to convert passive users into active, paying customers.

By Robert Williams • May 22, 2020

Walmart flips associate's hopeful poem into new video ad

The retailer continues to spotlight employees during the pandemic as people place a higher value on how brands treat workers.

By Dianna Christie • May 22, 2020

USAA unveils Snapchat AR lens for Memorial Day digital exhibit

A virtual version of USAA's Poppy Wall of Honor lets mobile users dedicate a poppy flower to a fallen loved one.

By Robert Williams • May 22, 2020

TikTok analytics tool aims to help marketers evaluate campaigns

​NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.

By Robert Williams • May 21, 2020

Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match

As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit. 

By Dianna Christie • May 21, 2020

Anne Klein streams video series on Facebook Live

The fashion brand's "Women Who Do" highlights inspiring stories by innovative women during the coronavirus pandemic.

By Robert Williams • May 21, 2020

Bodyarmor's new campaign may signal a return to OOH post-pandemic

This is the largest campaign by the fitness beverage, which is partially owned by Coca-Cola, and may appeal to sports-starved fans looking for empowering messages.

By Dianna Christie • May 21, 2020

75% of ANA members have diversity plans, but only 40% apply them to marketing

COVID-19 could hurt suppliers hired as part of diversity programs, as companies cut ad spend due to the crisis.

By Dianna Christie • May 20, 2020

Facebook debuts Shops e-commerce initiative to support small businesses

Featuring livestreaming and messaging integrations, new digital storefronts for Facebook and Instagram mark a big bet to capitalize on the e-commerce boom.

By Robert Williams • May 20, 2020

YouTube advertisers get access to streaming TV under new YouTube Select offering

Ahead of the NewFronts, YouTube is unifying and expanding its premium video ad offering with an emphasis on areas that are booming during the pandemic.

By Peter Adams • May 19, 2020

Schick mobile game, Twitch stream raise money for cancer research

The Edgewell brand enlisted livestreamers to play "Shave The Day," after which they will shave their heads when donation goals are met.

By Robert Williams • May 19, 2020

Report: Papa John's Giphy sticker pack highlights Shaq, new menu item

A gamified AR lens on Snapchat rounds out the pizza chain's effort to engage homebound consumers with entertaining content.

By Robert Williams • May 19, 2020

TikTok names Disney streaming executive new CEO

Kevin Mayer will lead the social video app that has surged in popularity among mobile users worldwide and serve as COO of parent company ByteDance.

By Robert Williams • May 19, 2020

Nintendo only brand to rank in top 10 for online, offline marketing

The video game giant rose one slot to No. 2 for having a "talkworthy" online campaign, while its Nintendo Switch console ranked No. 9 for offline brand sharing.

By Robert Williams • May 18, 2020

Airbnb matches with Bumble on virtual date experiences

Shareable online activities include wine tastings, cooking lessons, virtual tours, escape rooms and music appreciation classes to help new couples bond during quarantine.

By Robert Williams • May 18, 2020

Why QSRs must move past competitive sparring in the COVID-19 era

After years of hijacking each other's campaigns and snarky social media posts, marketers in the category will need to find new tones and tactics as coronavirus upends their business model.

By Chris Kelly • May 18, 2020