Social Media: Page 67
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Courtesy of Domino's
Domino's creates Rain Check Registry for couples whose weddings were cancelled
The pizza chain joins a growing list of brands reaching out to couples and their friends as they try to make the best of postponed celebrations.
By Dianna Christie • June 25, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle celebrates Pride with 'Lunch & Listen' TikTok live event
For every viewer of the livestreamed session featuring influencers, Chipotle will donate $1 to the Center for Black Equity.
By Robert Williams • June 25, 2020 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Retrieved from TikTok for Business on June 25, 2020
TikTok unveils global platform for marketers, Brand Scan AR ads
Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.
By Robert Williams • June 25, 2020 -
Permission granted by Sephora
Sephora launches on Instagram checkout with over 80 brands
The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.
By Cara Salpini • June 24, 2020 -
Instagram opens Shopping feature to creators as community lands in the limelight
Creators were the focus of Facebook's NewFronts presentation this week, which detailed the brand collaborations it's done under quarantine.
By Peter Adams • June 24, 2020 -
App advertisers see 100% jump in CPMs as lockdowns ease
New data suggests the app advertising space has rebounded quickly compared with other media platforms that forecast steep declines for the rest of 2020.
By Robert Williams • June 24, 2020 -
NYX's #BrowFitness challenge exceeds 705M views on TikTok
The L'Oréal-owned brand is asking TikTok users to share videos showing their routines for putting on eyebrow makeup.
By Robert Williams • June 24, 2020 -
OpinionWhat's your purpose? How brands must adapt in the face of COVID-19
If brands fail to take a clear and purposeful stand, they could face harsh consumer scrutiny that places lingering effects on business, write Mark Curtis and Bill Theofilou of Accenture.
By Mark Curtis and Bill Theofilou • June 24, 2020 -
Courtesy of Snap
Snapchat's 1st shoppable show will sell streetwear
The platform's original programming also includes a makeup competition show that features AR try-ons and is sponsored by 5G innovation partner Verizon.
By Robert Williams • June 24, 2020 -
Retrieved from McDonald's on June 04, 2020
McDonald's, P&G wade into 'danger zone' with Black Lives Matters ads, study says
Both brands created ads perceived by viewers as more exploitative than empowering, a challenge as marketers look to support the social justice movement.
By Dianna Christie • June 23, 2020 -
Retrieved from Facebook on June 23, 2020
Microsoft shutters Mixer, partners with Facebook Gaming
Popular streamers such as Tyler "Ninja" Blevins have been released from their contracts, allowing them to sign deals with other livestreaming platforms.
By Robert Williams • June 23, 2020 -
Starbucks' stumble on Black Lives Matter shows rising stakes for brands in addressing race
Initially banning employees from wearing Black Lives Matter apparel, the chain quickly reversed its position — but the damage may already have been done.
By Peter Adams • June 22, 2020 -
P&G's new video 'The Pause' addresses LGBTQ bias
Released during Pride Month, the clip urges viewers to consider how they can make a positive difference in the lives of people in the LGBTQ community.
By Dianna Christie • June 22, 2020 -
Cara Salpini/Marketing Dive
Unilever, Honda, Verizon join growing Facebook ad boycott
A campaign to pressure the social network into being much more aggressive about removing hate speech from its platform is quickly gaining steam.
By Robert Williams • Updated June 26, 2020 -
Girl Scouts debuts media brand for women
Verizon and Shutterstock are launch partners for the new CircleAround platform of content grounded in the organization's values of service, honesty, courage and respect.
By Robert Williams • June 22, 2020 -
Courtesy of Global Pride
Nintendo's 'Animal Crossing' to host virtual Global Pride parade
Twitch creators on June 27 will livestream "Animal Crossing" sessions and host Pride activities in the hit social simulation game.
By Robert Williams • June 19, 2020 -
Courtesy of Burger King
Burger King debuts 1st 'dance ordering' on TikTok
With the influencer-powered #WhopperDance challenge, the chain is offering $1 burgers to users who create music videos that include special moves.
By Robert Williams • June 19, 2020 -
Samuel Adams celebrates Pride with GLAAD partnership, video series
The platform aims to show the Boston Beer Co. brand's support for Pride Month at a time when most celebrations are canceled due to the pandemic.
By Dianna Christie • June 19, 2020 -
Study: #Ad tag usage by Instagram influencers falls 30%
While COVID-19 contributed to the decline, lower usage of the hashtag likely began before the pandemic, Socialbakers estimates.
By Robert Williams • June 18, 2020 -
Uncle Ben, Cream of Wheat chef and Mrs. Butterworth all under review for racist imagery
Less than 24 hours after PepsiCo announced it was discontinuing its Aunt Jemima branding, Mars, B&G Foods and Conagra Brands are taking another look at the Black faces on their products.
By Megan Poinski • June 18, 2020 -
Permission granted by Knix, Azazie; Edited by Danielle Ternes/Retail Dive
Crisis management: How two DTC brands found success in the midst of a pandemic
As much of retail struggles to survive, intimates brand Knix and bridal business Azazie have seen sales spikes amid an outbreak that has pushed more shoppers online.
By Cara Salpini • June 17, 2020 -
Buffalo Wild Wings CMO who led creative revival departs after less than 2 years
Seth Freeman spearheaded innovative creative concepts, including rebranding Bone Thugs-N-Harmony, that supported a turnaround for the brand.
By Peter Adams • June 17, 2020 -
Courtesy of Jack Daniel's
Jack Daniel's celebrates Pride with drag brunch video series
The "Drag Queen Mukbang" series combines the real-world trend of drag brunches with the online fad of "mukbang" food-eating videos.
By Dianna Christie • June 17, 2020 -
Courtesy of Busch
Busch gives fans 'golden ticket' to outdoors with puzzle contest
Tapping into the jigsaw puzzle trend, the beer brand is offering a chance for a socially distant, outdoor adventure.
By Dianna Christie • June 17, 2020 -
Pandemic's hit to ad spending could be less severe than Great Recession, GroupM says
The company projects a smaller slide this year compared to 2009, reflecting a digital resiliency that small businesses have played a potentially significant role in supporting.
By Peter Adams • June 16, 2020
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