Lowe's helps 'American Idol' singers build home stages for season finale

A TV integration and social media campaign lets the brand organically connect with home owners while extending its messaging to fans of the show.

By Dianna Christie • May 18, 2020

Report: Reddit gets new ad sales boss as its looks to broaden appeal

Harold Klaje, previously global head of growth at Pinterest, arrives as the platform looks to better court brand and direct response marketers.​

By Robert Williams • May 18, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Where does TikTok go from here?

Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok's evolution is being shaped by changing media habits during the pandemic.

By Natalie Black (Koltun) • May 18, 2020

Facebook acquires Giphy image-sharing platform for reported $400M

The popular service for sharing GIFs will join the Instagram team and further integrate with the app, which was already a significant driver of traffic.

By Peter Adams • May 15, 2020

TikTok to present at IAB NewFronts for 1st time

Appearing at the NewFronts is a significant step in the social video app's efforts to make media buyers more aware of its power to engage audiences, especially younger ones.

By Robert Williams • May 15, 2020

Budweiser kicks off nostalgic concert series on YouTube

Tapping the Black Eyed Peas for the first episode, the brand is urging fans to select songs they want to hear and ask questions of performers on social.

By Robert Williams • May 15, 2020

M&M's crowdsources next TV spot via virtual coloring book

The commercial airing in June will weave user-generated creations together to share a message of unity.

By Dianna Christie • May 15, 2020

1-800-Flowers debuts social support group portal

Connection Communities is on-brand for the e-commerce retailer, as flowers are often exchanged at times of crisis to cheer people up.

By Dianna Christie • May 14, 2020

LA Rams reveal new uniforms with Snapchat AR lens

The integration could be a welcome source of content for sports-starved fans, but the team's new logo has become the focus of derision on social media.

By Robert Williams • May 14, 2020

Busch Light paints fan faces on NASCAR car

While fans will not be in the stands, the Twitter contest gives them a chance to be represented at the event.

By Robert Williams • May 14, 2020

Bud Light updates vintage ads in new social distancing spots

The new "Genius" spots on YouTube and Instagram celebrate those finding creative ways to occupy themselves while staying at home.

By Dianna Christie • May 14, 2020

EMarketer: Instagram, Snapchat outpace Facebook in engagement growth

The coronavirus pandemic will lead people to ramp up their social media usage for the first time since 2017.

By Robert Williams • May 13, 2020

Shake Shack debuts social cooking series to build brand community during quarantine

Hosted by Culinary Director Mark Rosati and Executive Chef John Karangis, "Shake Shack at Your Shack" provides tips on how to make the chain's menu items at home.

By Robert Williams • May 13, 2020

Twitter acquires mobile DSP to boost performance ads

CrossInstall focuses on user acquisition campaigns for mobile apps with ad formats that include playables.

By Robert Williams • May 13, 2020

Smartly.io adds Snapchat to automated social ad platform

Brands can now use Smartly.io's tools and services to run hyper-localized campaigns on Snapchat and monitor their performance.

By Robert Williams • May 13, 2020

Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray

A star-studded Facebook Live event supporting restaurant workers also features brand partners like Uber Eats, Tito's vodka and Tyson Foods.

By Peter Adams • May 12, 2020

Facebook, Instagram add features to help local businesses

The social media giant added a #SupportSmallBusiness hashtag on Facebook and a "Support Small Business" sticker on Instagram.

By Robert Williams • May 12, 2020

Chili's plans YouTube dinner party with DoorDash

The food delivery app will livestream the event featuring performer Chantel Jeffries and Britney Spears while donating funds to Feeding America.

By Robert Williams • May 12, 2020

Chips Ahoy, Sour Patch Kids team up to host virtual prom

To promote a new line of cookies, the Mondelēz brands are hosting a virtual event for high schoolers whose proms have been canceled during lockdown.

By Dianna Christie • May 12, 2020

Facebook beefs up ad targeting for in-stream Watch video buys

Anheuser-Busch experienced 15% incremental reach aside from TV with Facebook Reserve ads.

By Robert Williams • May 11, 2020

Grey Goose hires bartenders for video mixology series

"House Pour" gives a face to the many bar workers who are out of work due to coronavirus-related shutdowns.

By Dianna Christie • May 11, 2020

Report: TikTok takes aim at Snapchat with AR ad format

The AR brand effect ad will let TikTok users create videos with visual effects from sponsors.

By Robert Williams • May 11, 2020

Chipotle, Axe host virtual prom events for homebound teens

Each brand is hosting social media events that are tied in with the Teen Vogue Virtual Prom on May 16.

By Robert Williams • May 11, 2020

Russell Stover plans 'world's biggest virtual hug' on TikTok

In honor of National Nurses Week, the confectioner will donate chocolate to hospital workers on the front lines of the pandemic fight.

By Robert Williams • May 7, 2020

E.l.f. Cosmetics returns to TikTok with original song, dance challenge

After scoring more than 5 billion views with a similar effort last fall, the brand is challenging users to show how a new product can help make things disappear.

By Robert Williams • May 7, 2020