Jose Cuervo taps Lil Dicky to host first episode of live YouTube series

The five-week series, "Who's Making Margs?," will bring viewers inside a new celebrity host's home each week to mix drinks and compete for prizes.

By Dianna Christie • Aug. 6, 2020

Podcast dealmaking is exploding in 2020 — and marketing dollars will follow

A deluge of deals this year, including Omnicom inking an unprecedented $20 million ad pact with Spotify, signal the medium's ascendance will continue as consumers favor mobile-first content.

Updated Dec. 21, 2020

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Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Burberry opens 1st 'Social Retail' store in China

The luxury retailer partnered with Tencent on a concept shop that blends social media interactions with an in-store experience.

By Tatiana Walk-Morris • Aug. 5, 2020

TikTok helps Gen Z learn about social justice issues, study finds

Social activism posts on the platform have urged 54% of Gen Zers to engage in deeper discussions with family and friends.

By Robert Williams • Aug. 5, 2020

Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'

Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.

By Robert Williams • Aug. 5, 2020

Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents

A new ad, limited-edition packaging and sweepstakes come after Kraft found that parents have served the meal in mornings more often in recent months.

By Dianna Christie • Aug. 5, 2020

Twitter could face $250M FTC fine over use of personal data for ad targeting

A financial blow of that scale could hit the company hard, as it is already under revenue pressure stemming from the coronavirus pandemic.

By Peter Adams • Aug. 4, 2020

Retailer apps see highest opt-in rate for location data, study finds

Growth in location data sharing during the pandemic reversed a downward trend seen in prior years because of stricter privacy laws.

By Robert Williams • Aug. 4, 2020

Heineken gives soccer fans chance to win 'Stadium in a Box'

The beer brand's #CheersfromHome contest urges fans to post pictures on Twitter of how they celebrate their favorite Major League Soccer teams.

By Robert Williams • Aug. 4, 2020

Chipotle debuts branded apparel dyed with recycled avocados

Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.

By Dianna Christie • Aug. 4, 2020

Anheuser-Busch hosts virtual music festival for International Beer Day

Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home.

By Robert Williams • Aug. 4, 2020

Snapchat pilots TikTok-like feature to create shareable music videos

With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.

By Robert Williams • Aug. 4, 2020

Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals

Frito-Lay and the NFL speak to Snapchat's hold on young users in the app's first ad effort targeting brands, which airs as TikTok faces threats of a U.S. ban.

By Peter Adams • Aug. 3, 2020

Microsoft pursues deal to buy TikTok's US operations following talk with Trump

For marketers, Microsoft's ownership of TikTok in English-speaking markets may provide another reason to develop campaigns on the app and lead to more assurance of data security.

By Robert Williams • Aug. 3, 2020

Häagen-Dazs nearly doubles Amazon orders with Instagram, TikTok influencers

On social media, the General Mills brand worked with immersive storytelling company Secret Cinema on the eight-week "Secret Sofa" series.

By Robert Williams • Aug. 3, 2020

Campaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk

The payment service debuts its biggest U.S. effort with 15 new spots spliced from Swedish cinema, shoppable ads and a gaming integration.

By Natalie Black (Koltun) • July 31, 2020

Facebook's revenue growth slows to 11% amid pandemic

Revenue climbed 10% during the first three weeks of July despite an advertiser boycott in response to its policies on hate speech.

By Robert Williams • July 31, 2020

Natural Light gives away 'Dorm From Home' with social media contest

With its latest stunt, the Anheuser-Busch brand looks to reach college students who face the possibility of spending the fall semester at home.

By Robert Williams • July 31, 2020

PetSmart gamifies reptile adoption with Snapchat AR quiz

An immersive lens includes a discount on a pet reptile to drive store foot traffic, which rose during the pandemic's early days as people stockpiled supplies.

By Robert Williams • July 31, 2020

Bumble matches with Babe Wine to cover moving costs for pandemic breakups

Instagram users can enter to have their moving costs covered by tagging and sharing photos of themselves "turning their breakup into a glow up."

By Robert Williams • July 30, 2020

Current events fuel higher consumer expectations, concerns for marketers

Three paradigm-shifting events have fanned consumers' wants and needs in 2020, driving higher expectations for 98% of brands, writes Brand Keys' Robert Passikoff.

By Robert Passikoff • July 30, 2020

E.l.f., GT's Kombucha drive 5B views with TikTok hashtag challenges

Teaming with influencers, the brands ran separate efforts that went viral on the social video app.

By Robert Williams • July 30, 2020

McDonald's boosts marketing budget $200M to drive recovery

The increase comes after the company slashed marketing spend by 70% in Q2, giving it a "sizable marketing war chest" for the remainder of the year. 

By Robert Williams • July 30, 2020

Gen Z, millennials drive growth in mobile video during pandemic, Snap study says

Three quarters of young consumers said they watched more video on their smartphones this year than in 2019, according to a Snap-commissioned study.

By Robert Williams • July 29, 2020

Honda evokes Disney memories with 'Enchanted Odyssey' digital campaign

The Odyssey minivan is popular with millennial parents, so the carmaker is targeting the group with a Pinterest microsite and custom Disney playlist for road trips.

By Robert Williams • July 29, 2020