Social Media: Page 69
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"Jogger Crosses Empty New York City Street During COVID19 Quarantine" by Anthony Quintano is licensed under CC BY 2.0
Consumers tire of COVID-19-related ads, survey finds
Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens.
By Dianna Christie • May 7, 2020 -
"Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
OpinionWhat does the marketing funnel look like post-pandemic?
Brands can lay the foundation by pivoting their strategies now and addressing existing communities, writes MobileFuse Founder and CEO Ken Harlan.
By Ken Harlan • May 6, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Pinterest
Pinterest upgrades pinboard tools as US user growth slows
The upgrades follow yesterday's earnings that reported yearly user growth in the U.S. had slowed to 6% in Q1 from 8% in the prior quarter.
By Robert Williams • May 6, 2020 -
Retrieved from TikTok on May 06, 2020
Warner Bros. TikTok dance for 'Scooby-Doo' film notches 880M views in 2 days
Arriving as movie studios adjust their marketing strategies, the campaign looks to reach people stuck indoors with an interactive challenge.
By Robert Williams • May 6, 2020 -
Courtesy of Kraft Heinz Canada
McDonald's, Heinz serve up puzzles to keep consumers occupied — or flustered — during lockdown
Beyond keying into a major quarantine trend, Heinz's offering — made of 570 pieces in identical red — appears designed to drive people up a wall.
By Peter Adams • May 6, 2020 -
Courtesy of Lucky Brand
Lucky Brand deals offbeat challenges with Instagram contest
The denim brand is posting retro-themed playing cards that urge homebound customers to "master blanket fort architecture" and "power squat your pet."
By Robert Williams • May 6, 2020 -
Courtesy of Bud Light
Bud Light Seltzer kicks off summer with virtual concert series
Weekly livestreams will benefit the American Red Cross and promote the brand's Open for Takeout tool that links users to order from local bars.
By Dianna Christie • May 6, 2020 -
Courtesy of Mucinex
Mucinex enlivens coronavirus PSA content with Instagram superhero art
Visuals encourage consumers to continue boring at-home activities even as shelter-in-place orders lift to protect frontline workers and stave off a feared second wave of cases.
By Peter Adams • May 5, 2020 -
90% of people buy from brands they follow on social media, study says
Among social marketers, boosting brand awareness is the top priority for their strategies.
By Robert Williams • May 5, 2020 -
Retrieved from Wendy's on May 05, 2020
Wendy's sends Twitter fans on digital scavenger hunt across the internet
"Wendy's Cyber Search" is giving away $5,000 in prizes to users who follow clues to find gift codes on Spotify, Twitch and the chain's website.
By Robert Williams • May 5, 2020 -
Courtesy of Cholula
Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser
To celebrate the holiday, the hot sauce brand is raising money for restaurants facing financial hardship during the pandemic.
By Robert Williams • May 5, 2020 -
Courtesy of Jared
Jared hosts virtual weddings with #LoveCantWait TV, social campaign
A positive message of love in the face of a pandemic may appeal to couples looking for inspiring messages after canceling their in-person ceremonies.
By Dianna Christie • May 5, 2020 -
Popeyes recruits out-of-work musicians to re-record jingle for pandemic era
A campaign initially targeting New Orleans residents is expanding nationwide and will compensate artists selected via social media submissions.
By Peter Adams • May 4, 2020 -
"Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
Q1 growth in digital ad spend masks negative effect of pandemic
The quarter was mostly strong until the coronavirus pandemic pushed marketers to cut or halt spending in March, according to marketing firm Merkle.
By Robert Williams • May 4, 2020 -
Patrón goes virtual for the 'Super Bowl of tequila'
This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.
By Natalie Black (Koltun) • May 4, 2020 -
Courtesy of Midol
Midol rebrand targets younger women on Snapchat, Giphy
An entirely digital campaign is part of a bold new look that may appeal to Gen Z and millennial customers of the Bayer-owned pain reliever.
By Robert Williams • May 4, 2020 -
Courtesy of Sports Illustrated
Soccer platform enters US market with Sports Illustrated tie-up
The collaboration comes as Dugout aims to boost monthly views of its behind-the-scenes videos to more than 1 billion.
By Robert Williams • May 4, 2020 -
Courtesy of KFC
KFC hosts virtual Mother's Day dinners on Facebook Messenger
The chain created a virtual Mother's Day experience to help people celebrate the occasion while the pandemic keeps them apart.
By Robert Williams • May 4, 2020 -
Retrieved from Campbell Soup Co. on May 04, 2020
Campbell Soup inspires home cooks with new tie-in on Group Nine sites
A partnership with the publisher of Popsugar and Thrillist, the New Pantry campaign includes custom content and Instagram Stories about how meals at home can bring people together.
By Dianna Christie • May 4, 2020 -
Report: TikTok tests CTA ads to share revenue with influencers
Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.
By Robert Williams • May 1, 2020 -
Tostitos gives salsa dancing lessons with Mario Lopez on Instagram Live
The PepsiCo chip brand will raise money for pandemic relief with a Cinco de Mayo livestream.
By Robert Williams • May 1, 2020 -
Facebook's Q1 ad revenue rose 17% even as ad prices slumped
Usage grew during the pandemic, masking a drop in sales that saw the average purchase price of ads down 16% in the quarter.
By Robert Williams • April 30, 2020 -
Courtesy of Taco Bell Corp.
Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus
One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment.
By Peter Adams • April 30, 2020 -
Courtesy of Blippar
Lavazza, Arsenal sponsor AR experience for soccer fans
The web-based experience is a sign that AR developer Blippar has maintained operations following a rocky period that landed it in administration.
By Robert Williams • April 30, 2020 -
NFL expands streaming partnership with Amazon
The news comes as viewership trends suggest the coronavirus health crisis could accelerate the already growing shift from cable to streaming platforms.
By Dianna Christie • April 30, 2020
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