Social Media: Page 70

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    Perzonseo Webbyra / Flickr
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    Smartly.io adds Snapchat to automated social ad platform

    Brands can now use Smartly.io's tools and services to run hyper-localized campaigns on Snapchat and monitor their performance.

    By • May 13, 2020
  • A promotional poster for the "Nacho Average Showdown" created by the National Restaurant Association Educational Foundation that was retrieved by Marketing Dive on May 12, 2020
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    Courtesy of National Restaurant Association Educational Foundation
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    Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray

    A star-studded Facebook Live event supporting restaurant workers also features brand partners like Uber Eats, Tito's vodka and Tyson Foods.

    By • May 12, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Facebook, Instagram add features to help local businesses
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    Courtesy of Instagram
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    Facebook, Instagram add features to help local businesses

    The social media giant added a #SupportSmallBusiness hashtag on Facebook and a "Support Small Business" sticker on Instagram.

    By • May 12, 2020
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    Chili's
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    Chili's plans YouTube dinner party with DoorDash

    The food delivery app will livestream the event featuring performer Chantel Jeffries and Britney Spears while donating funds to Feeding America.

    By • May 12, 2020
  • Chips Ahoy, Sour Patch Kids to host virtual prom
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    Courtesy of Mondelēz International
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    Chips Ahoy, Sour Patch Kids team up to host virtual prom

    To promote a new line of cookies, the Mondelēz brands are hosting a virtual event for high schoolers whose proms have been canceled during lockdown.

    By Dianna Christie • May 12, 2020

  • Facebook beefs up ad targeting for in-stream Watch video buys

    Anheuser-Busch experienced 15% incremental reach aside from TV with Facebook Reserve ads.

    By • May 11, 2020
  • Grey Goose hires bartenders for video mixology series
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    Retrieved from YouTube on May 11, 2020
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    Grey Goose hires bartenders for video mixology series

    "House Pour" gives a face to the many bar workers who are out of work due to coronavirus-related shutdowns.

    By Dianna Christie • May 11, 2020
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    Kon Karampelas
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    Report: TikTok takes aim at Snapchat with AR ad format

    The AR brand effect ad will let TikTok users create videos with visual effects from sponsors.

    By • May 11, 2020
  • Chipotle, Axe host virtual prom events for homebound teens
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    Courtesy of Chipotle Mexican Grill, Inc.
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    Chipotle, Axe host virtual prom events for homebound teens

    Each brand is hosting social media events that are tied in with the Teen Vogue Virtual Prom on May 16.

    By • May 11, 2020
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    Russell Stover
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    Russell Stover plans 'world's biggest virtual hug' on TikTok

    In honor of National Nurses Week, the confectioner will donate chocolate to hospital workers on the front lines of the pandemic fight.

    By • May 7, 2020
  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
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    Courtesy of e.l.f. cosmetics
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    E.l.f. Cosmetics returns to TikTok with original song, dance challenge

    After scoring more than 5 billion views with a similar effort last fall, the brand is challenging users to show how a new product can help make things disappear.

    By • May 7, 2020
  • Jogger crossing empty New York street
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    "Jogger Crosses Empty New York City Street During COVID19 Quarantine" by Anthony Quintano is licensed under CC BY 2.0
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    Consumers tire of COVID-19-related ads, survey finds

    Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens.

    By Dianna Christie • May 7, 2020
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    "Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
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    Opinion

    What does the marketing funnel look like post-pandemic?

    Brands can lay the foundation by pivoting their strategies now and addressing existing communities, writes MobileFuse Founder and CEO Ken Harlan.

    By Ken Harlan • May 6, 2020
  • Pinterest upgrades pinboard tools as U.S. user growth slows
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    Courtesy of Pinterest
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    Pinterest upgrades pinboard tools as US user growth slows

    The upgrades follow yesterday's earnings that reported yearly user growth in the U.S. had slowed to 6% in Q1 from 8% in the prior quarter.

    By • May 6, 2020
  • Warner Bros. debuts TikTok dance challenge for latest 'Scooby-Doo' film
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    Retrieved from TikTok on May 06, 2020
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    Warner Bros. TikTok dance for 'Scooby-Doo' film notches 880M views in 2 days

    Arriving as movie studios adjust their marketing strategies, the campaign looks to reach people stuck indoors with an interactive challenge.

    By • May 6, 2020
  • A promotional still of Heinz' slow jigsaw puzzle for coronavirus lockdown retrieved by Marketing Dive on May 6, 2020
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    Courtesy of Kraft Heinz Canada
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    McDonald's, Heinz serve up puzzles to keep consumers occupied — or flustered — during lockdown

    Beyond keying into a major quarantine trend, Heinz's offering — made of 570 pieces in identical red — appears designed to drive people up a wall.

    By • May 6, 2020
  • Lucky Brand deals at-home challenges with Instagram contest
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    Courtesy of Lucky Brand
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    Lucky Brand deals offbeat challenges with Instagram contest

    The denim brand is posting retro-themed playing cards that urge homebound customers to "master blanket fort architecture" and "power squat your pet."

    By • May 6, 2020
  • Bud Light Seltzer kicks off summer with virtual concert series
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    Courtesy of Bud Light
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    Bud Light Seltzer kicks off summer with virtual concert series

    Weekly livestreams will benefit the American Red Cross and promote the brand's Open for Takeout tool that links users to order from local bars.

    By Dianna Christie • May 6, 2020
  • Visual art for Mucinex's #boringhero social media campaign that was retrieved for Mobile Marketer on May 5, 2020
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    Courtesy of Mucinex
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    Mucinex enlivens coronavirus PSA content with Instagram superhero art

    Visuals encourage consumers to continue boring at-home activities even as shelter-in-place orders lift to protect frontline workers and stave off a feared second wave of cases.

    By • May 5, 2020
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    Tracy Le Blanc / Pexels
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    90% of people buy from brands they follow on social media, study says

    Among social marketers, boosting brand awareness is the top priority for their strategies.

    By • May 5, 2020
  • Wendy's sends Twitter users on digital scavenger hunt for prizes
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    Retrieved from Wendy's on May 05, 2020
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    Wendy's sends Twitter fans on digital scavenger hunt across the internet

    "Wendy's Cyber Search" is giving away $5,000 in prizes to users who follow clues to find gift codes on Spotify, Twitch and the chain's website.

    By • May 5, 2020
  • Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser
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    Courtesy of Cholula
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    Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser

    To celebrate the holiday, the hot sauce brand is raising money for restaurants facing financial hardship during the pandemic.

    By • May 5, 2020
  • Jared hosts virtual weddings with #LoveCantWait TV, social campaign
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    Courtesy of Jared
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    Jared hosts virtual weddings with #LoveCantWait TV, social campaign

    A positive message of love in the face of a pandemic may appeal to couples looking for inspiring messages after canceling their in-person ceremonies.

    By Dianna Christie • May 5, 2020
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    Flickr user Mike Mozart
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    Popeyes recruits out-of-work musicians to re-record jingle for pandemic era

    A campaign initially targeting New Orleans residents is expanding nationwide and will compensate artists selected via social media submissions.

    By • May 4, 2020
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    "Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
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    Q1 growth in digital ad spend masks negative effect of pandemic

    The quarter was mostly strong until the coronavirus pandemic pushed marketers to cut or halt spending in March, according to marketing firm Merkle.

    By • May 4, 2020