PepsiCo trims 'nonessential' marketing spend while focusing on growth areas

A boost in grocery sales is helping some of the company's brands, but gas station and restaurant closures are causing some pain.

By Dianna Christie • April 29, 2020

Coors Light boosts morale with new ads, free beer in 'sucky times'

A new campaign ties into an ongoing "Made to Chill" platform that's positioned the Molson Coors brand as refreshing to fans' spirits.

By Dianna Christie • April 29, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

How the COVID-19 pandemic is pushing brands to connect digitally

Retailers are quickly pivoting to emphasize mobile technology and virtual appointments to keep their businesses operational.

By Tatiana Walk-Morris • April 29, 2020

What Twitter's #SafeHandsChallenge is teaching marketers

UGC campaigns can be hard to crack, but when done well can offer major value in driving advocacy across categories, writes 360i's Marie Goldstein.

By Marie Goldstein • April 29, 2020

Zynga offers Amazon Prime members free 'Words With Friends' content

Game players who belong to Amazon Prime can now access features like mystery boxes and exclusive tile styles.

By Robert Williams • April 28, 2020

Sprinklr adds TikTok to customer experience platform

Sprinklr's customers can manage their ad campaigns on Facebook, Twitter, Pinterest, Snapchat, LinkedIn and TikTok in one place​.

By Robert Williams • April 28, 2020

Local ad revenue forecast contracts 10.6% due to coronavirus, study says

While the pandemic's impact dings every channel, online ad spend largely driven by SMBs is particularly hard hit as local shops close their doors.

By Dianna Christie • April 28, 2020

Snapchat pilots 'first commercial' video takeover ads

AT&T is among the marketers to test the platform's non-skip video ads that appear before the first show people watch each day.

By Robert Williams • April 28, 2020

Hilton, Marriott ramp up cleaning measures as quarantine mandates relax

Hilton is tapping Lysol's parent company in a bid to woo guests with extra-clean rooms while building consumer trust.

By Dianna Christie • April 28, 2020

NFL Draft scores 55M viewers, breaking ratings records despite shift to virtual format

The event's blockbuster turnout, which shattered a previous high in digital viewership, offers a promising sign for marketers amid coronavirus lockdown.

By Peter Adams • April 27, 2020

Bloomberg lets brands repurpose social media ads for its mobile sites

A new self-service tool called Boost gives marketers access to the business news provider's premium ad inventory and tracking features.

By Robert Williams • April 27, 2020

Snapchat camera marketing comes into focus during quarantine

Interactive lenses have helped organizations like Rituals Cosmetics and the WHO connect with users who are ready to interact, a Snap executive said in a recent webinar.

By Natalie Black (Koltun) • April 27, 2020

'Fortnite' virtual rap concert draws record 12.3M attendees

The hit game let players buy virtual outfits, gear and other accessories as part of its partnership with rapper Travis Scott.

By Robert Williams • April 27, 2020

Facebook revamps video chat features across its app suite to rival Zoom

Messenger Rooms will let up to 50 people participate in group video calls, and small- and mid-sized businesses can soon charge money for access to livestreamed events.

By Robert Williams • April 27, 2020

Miller High Life helps couples get married at home

A contest for couples whose weddings were canceled due to the coronavirus pandemic is offering three winners an officiant, photographer and $10,000.

By Dianna Christie • April 27, 2020

NFL scores 580M views with Draft Day TikTok challenge

The league's programming on the viral video app includes a simulcast of the NFL's virtual fundraiser for COVID-19 relief and new in-app effects.

By Robert Williams • April 24, 2020

In-app purchases jump 22% on mobile usage gains, study says

Digital banking apps increased their installs 60% as people limit visits to banks.

By Robert Williams • April 24, 2020

Honda sponsors esports matchups between NHL players

As the hockey league looks to engage fans during lockdowns, the matchups will be widely distributed across broadcast and streaming channels.

By Dianna Christie • April 24, 2020

Report: CVS forms digital ad network

The CVS Media Exchange will have display and search ad formats, and placements on digital platforms such as Google, Facebook and Instagram.

By Robert Williams • April 24, 2020

Coronavirus reshapes consumer habits, creating 4 new segments, report finds

Marketers would do well to note the shift, as 42% of people say they will fundamentally change how they shop.

By Peter Adams • April 23, 2020

Denny's gets into gaming with presence on multiplayer platforms

The casual dining chain's Dennys247 account is on Nintendo's Switch, Microsoft's Xbox and Sony's PS4.

By Robert Williams • April 23, 2020

Pinterest strengthens ties with software for creators

Creators can use Adobe Spark, Over, PicMonkey and Canva to design and publish posts directly on Pinterest.

By Robert Williams • April 23, 2020

NFL draft draws 100 brands for 3-day broadcast

Lowe's, Bud Light Seltzer, Pizza Hut and Verizon are among the prominent sponsors of the event, which kicks off tonight and will be virtual this year.

By Robert Williams • April 23, 2020

App installs surge as lockdowns keep people at home, study says

Gaming, business and food delivery apps showed the strongest growth in Q1 from a year earlier.

By Robert Williams • April 22, 2020

Snap revenue surges 44% as user base expands 11M

Significantly better-than-expected results for Snapchat's parent company in Q1 quell some concerns that the pandemic is hurting ad sales.

By Robert Williams • April 22, 2020