Social Media: Page 72

  • Lucky Brand deals at-home challenges with Instagram contest
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    Courtesy of Lucky Brand
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    Lucky Brand deals offbeat challenges with Instagram contest

    The denim brand is posting retro-themed playing cards that urge homebound customers to "master blanket fort architecture" and "power squat your pet."

    By • May 6, 2020
  • Bud Light Seltzer kicks off summer with virtual concert series
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    Courtesy of Bud Light
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    Bud Light Seltzer kicks off summer with virtual concert series

    Weekly livestreams will benefit the American Red Cross and promote the brand's Open for Takeout tool that links users to order from local bars.

    By Dianna Christie • May 6, 2020
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Visual art for Mucinex's #boringhero social media campaign that was retrieved for Mobile Marketer on May 5, 2020
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    Courtesy of Mucinex
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    Mucinex enlivens coronavirus PSA content with Instagram superhero art

    Visuals encourage consumers to continue boring at-home activities even as shelter-in-place orders lift to protect frontline workers and stave off a feared second wave of cases.

    By • May 5, 2020
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    Tracy Le Blanc / Pexels
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    90% of people buy from brands they follow on social media, study says

    Among social marketers, boosting brand awareness is the top priority for their strategies.

    By • May 5, 2020
  • Wendy's sends Twitter users on digital scavenger hunt for prizes
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    Retrieved from Wendy's on May 05, 2020
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    Wendy's sends Twitter fans on digital scavenger hunt across the internet

    "Wendy's Cyber Search" is giving away $5,000 in prizes to users who follow clues to find gift codes on Spotify, Twitch and the chain's website.

    By • May 5, 2020
  • Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser
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    Courtesy of Cholula
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    Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser

    To celebrate the holiday, the hot sauce brand is raising money for restaurants facing financial hardship during the pandemic.

    By • May 5, 2020
  • Jared hosts virtual weddings with #LoveCantWait TV, social campaign
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    Courtesy of Jared
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    Jared hosts virtual weddings with #LoveCantWait TV, social campaign

    A positive message of love in the face of a pandemic may appeal to couples looking for inspiring messages after canceling their in-person ceremonies.

    By Dianna Christie • May 5, 2020
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    Flickr user Mike Mozart
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    Popeyes recruits out-of-work musicians to re-record jingle for pandemic era

    A campaign initially targeting New Orleans residents is expanding nationwide and will compensate artists selected via social media submissions.

    By • May 4, 2020
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    "Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
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    Q1 growth in digital ad spend masks negative effect of pandemic

    The quarter was mostly strong until the coronavirus pandemic pushed marketers to cut or halt spending in March, according to marketing firm Merkle.

    By • May 4, 2020
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    Patrón Tequila Twitter
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    Patrón goes virtual for the 'Super Bowl of tequila'

    This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.

    By • May 4, 2020
  • Midol rebrand targets younger women on Snapchat, Giphy
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    Courtesy of Midol
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    Midol rebrand targets younger women on Snapchat, Giphy

    An entirely digital campaign is part of a bold new look that may appeal to Gen Z and millennial customers of the Bayer-owned pain reliever.

    By • May 4, 2020
  • Soccer platform enters U.S. market with Sports Illustrated tie-up
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    Courtesy of Sports Illustrated
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    Soccer platform enters US market with Sports Illustrated tie-up

    The collaboration comes as Dugout aims to boost monthly views of its behind-the-scenes videos to more than 1 billion.

    By • May 4, 2020
  • KFC hosts virtual Mother's Day dinners on Facebook Messenger
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    Courtesy of KFC
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    KFC hosts virtual Mother's Day dinners on Facebook Messenger

    The chain created a virtual Mother's Day experience to help people celebrate the occasion while the pandemic keeps them apart.

    By • May 4, 2020
  • Campbell Soup
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    Retrieved from Campbell Soup Co. on May 04, 2020
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    Campbell Soup inspires home cooks with new tie-in on Group Nine sites

    A partnership with the publisher of Popsugar and Thrillist, the New Pantry campaign includes custom content and Instagram Stories about how meals at home can bring people together.

    By Dianna Christie • May 4, 2020
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    Kon Karampelas
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    Report: TikTok tests CTA ads to share revenue with influencers

    Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.

    By • May 1, 2020
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    Brian Warmoth
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    Tostitos gives salsa dancing lessons with Mario Lopez on Instagram Live

    The PepsiCo chip brand will raise money for pandemic relief with a Cinco de Mayo livestream.

    By • May 1, 2020
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    Alex Haney / Unsplash
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    Facebook's Q1 ad revenue rose 17% even as ad prices slumped

    Usage grew during the pandemic, masking a drop in sales that saw the average purchase price of ads down 16% in the quarter.

    By • April 30, 2020
  • A still of Taco Bell's limited-time At-Home meal kits unveiled for Cinco De Mayo on April 30, 2020
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    Courtesy of Taco Bell Corp.
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    Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus

    One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment.

    By • April 30, 2020
  • Lavazza, Arsenal sponsor AR experience for soccer fans
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    Courtesy of Blippar
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    Lavazza, Arsenal sponsor AR experience for soccer fans

    The web-based experience is a sign that AR developer Blippar has maintained operations following a rocky period that landed it in administration.

    By • April 30, 2020
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    Twitch
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    NFL expands streaming partnership with Amazon

    The news comes as viewership trends suggest the coronavirus health crisis could accelerate the already growing shift from cable to streaming platforms.

    By Dianna Christie • April 30, 2020
  • Avocados from Mexico launches campaign around at-home Cinco de Mayo
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    Courtesy of Avocados From Mexico
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    Avocados From Mexico campaign celebrates at-home Cinco de Mayo

    Homemade Cinco includes a digital site with interactive recipes and connects users to e-commerce grocery platform Chicory for easy ingredient pickup.

    By Dianna Christie • April 30, 2020
  • L'Oréal rolls out first beauty AR lenses on Snap's desktop app
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    Courtesy of Snap
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    L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app

    Compatible with video calling software like Zoom or Google Hangouts, the immersive lenses feature brands such as Garnier, Lancôme and Maybelline.

    By • April 30, 2020
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    Getty Images
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    Top brands may lose $400B in value during pandemic

    Apparel, airline, bank and hotel brands may lose 20% of their value, while e-commerce, media and telecom categories have a chance to make gains.

    By • April 30, 2020
  • Screen from Shapermint's Mother's Day campaign retrieved on April 29, 2020
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    Courtesy of Shapermint
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    Shapermint's influencer-led Mother's Day campaign sees 7M views on social media

    The direct-to-consumer brand's #MakeTheCall effort urges people to connect with their moms while maintaining a safe distance during the pandemic.

    By • April 29, 2020
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    Spotify
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    Spotify taps Anchor to let people turn video chats into podcasts

    A new video-to-audio conversion tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live.

    By • April 29, 2020