Social Media: Page 72
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Retrieved from National Geographic on April 15, 2020
Nat Geo immerses Instagram users in Earth Day AR experience
Created with Facebook's Spark AR Studio, the content offers a cautionary look at climate change to show what the world might be like in 2070.
By Robert Williams • April 15, 2020 -
Permission granted by Post Consumer Brands
Pebbles cereal launches social media video series to support kids, creators
The "Daily Yabba Dabba Doo" series showcases at-home activities for kids that can be done with minimal adult supervision.
By Robert Williams • April 15, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Kellogg on April 15, 2020
Kellogg snack brands back Overwatch League sweepstakes
Cheez-It and Pringles are giving esports fans a chance to win a trip to the Overwatch Grand Finals in an undisclosed location.
By Robert Williams • April 15, 2020 -
Retrieved from Pinterest on April 14, 2020
Pinterest touts sustainable brands for Earth Day
Lauren Conrad's The Little Market, fashion brand Siizu and Prosperity Candle are selling eco-friendly products on Pinterest Shop as consumers look to support small businesses.
By Robert Williams • April 14, 2020 -
Report: Facebook's ad rates dip as pandemic curbs demand
The social network wants to recoup ad dollars that were set aside for TV sports, The Wall Street Journal reported.
By Robert Williams • April 14, 2020 -
Courtesy of Target
Target sponsors Disney's new Friday Night Movie series
ESPN personalities will host trivia over video conferences from their homes in Disney's new ad units.
By Dianna Christie • April 14, 2020 -
AppsFlyer: Pandemic drives revenue for 65% of app categories
After doubling their revenue since the last week of February, streaming apps saw a 35% decline during the week ending April 6.
By Robert Williams • April 13, 2020 -
Courtesy of Burger King
Burger King quizzes students for free Whopper offer
Students who answer questions about school subjects can receive BK App codes for a free sandwich.
By Robert Williams • April 13, 2020 -
Courtesy of Snap
Universal's 'Trolls World Tour' streaming premiere gets help from Snapchat AR Lens
To support one of the first films to skip its theatrical release and debut via streaming, the lens is also available on desktop so users can decorate home video calls.
By Robert Williams • April 13, 2020 -
Courtesy of Chipotle Mexican Grill
Q&AChipotle's CMO on how the brand quickly pivoted in response to coronavirus
Chris Brandt explains how the QSR changed its entire marketing plan in the past month, leading it to enlist Zoom and support healthcare workers.
By Chris Kelly • April 13, 2020 -
Courtesy of Natural Light
Natural Light hosts virtual college graduation on Facebook Live
The Anheuser-Busch brand aims to connect with college students, many of whom won't have a commencement ceremony this year due to the coronavirus.
By Dianna Christie • April 13, 2020 -
Courtesy of Anheuser-Busch
Stella Artois hosts Instagram cooking show to support COVID-19 relief
"Stella Sessions@Home" will appear on Instagram's IGTV video streaming service Tuesdays through Fridays.
By Robert Williams • April 9, 2020 -
Twitter tweaks privacy policy to share more user data with advertisers
Before the change, users had a setting to prevent Twitter from providing non-public personal information such as a smartphone's device identifier and ad engagement data.
By Robert Williams • April 9, 2020 -
Teen spending hits lowest point in nearly a decade as coronavirus concerns grow
Categories like cosmetics experienced a blow from Gen Zers this spring, while some food and apparel brands fortified their lead, Piper Sandler found.
By Peter Adams • April 8, 2020 -
Courtesy of Snap
Snapchat supports COVID-19 relief with AR Lens
The augmented reality feature lets people scan a dollar bill or other currency to donate to the World Health Organization's COVID-19 relief fund.
By Robert Williams • April 8, 2020 -
Courtesy of Trojan
Trojan asks consumers to slide into its Twitter DMs
Touting the joys of staying home during the pandemic, the condom brand is giving away products on Twitter and is sponsoring a Spotify playlist.
By Robert Williams • April 7, 2020 -
Courtesy of Buffalo Wild Wings
Buffalo Wild Wings sponsors H-O-R-S-E matchup on Twitch
The livestreamed competition is the first in a series that the restaurant chain plans for its Twitch channel.
By Robert Williams • April 7, 2020 -
Retrieved from Foursquare on April 07, 2020
Foursquare merges with location data rival Factual
While COVID-19 currently limits people's movements, the combined companies will be well positioned for growth when the pandemic subsides and people return to everyday activities.
By Robert Williams • April 7, 2020 -
Courtesy of Pepsi
Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief
The company will donate marketing expertise and resources, including reallocating paid media and leveraging its agencies, for the April 18 event.
By Dianna Christie • April 7, 2020 -
Retrieved from GoPro on April 06, 2020
GoPro launches #HomePro challenge as COVID-19 keeps people inside
The maker of action sports cameras is urging people to share creative photos and videos on Instagram, TikTok, YouTube or Facebook.
By Robert Williams • April 6, 2020 -
Courtesy of Quantasy + Associates
Essence hosts virtual wellness event to reach people in lockdown
The media company's event included presentations from leaders across fields and used a live Q&A platform to let viewers at home participate.
By Dianna Christie • April 6, 2020 -
John Hazard/Marketing Dive
Deep DiveBrands recalibrate to community-building during quarantine
Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides?
By Natalie Black (Koltun) • April 6, 2020 -
Report: YouTube plans 'Shorts' video-sharing feature to challenge TikTok
In a feed akin to ByteDance's service, the feature will show user-created videos and be within YouTube's mobile app.
By Robert Williams • April 3, 2020 -
Russell Stover readies GIFs, Instagram 'bunny hunt' for Easter
"The Great Bunny Hunt" will challenge people to find chocolate bunnies hidden in photos for a chance to win a year of free candy.
By Robert Williams • April 3, 2020 -
Snapchat user engagement for app ads jumps during pandemic
Overall usage is up, but is difficult to monetize as many advertisers suspend or cancel campaigns amid widespread store closures and layoffs.
By Robert Williams • April 3, 2020
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