Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich

New ads indicate the offering — a success driven largely by viral organic marketing — will be a permanent menu fixture moving forward.

By Peter Adams • Oct. 28, 2019

Ad spending growth will accelerate to 6% worldwide in 2020, study says

For the first time, digital advertising is expected to account for more than half of the total.

By Robert Williams • Oct. 28, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Budweiser helps women's soccer league score future sponsors

A short film for the campaign aired on ESPN on Sunday and has raked in more than 1.4 million views on YouTube.

By Dianna Christe • Oct. 28, 2019

Mobile snags 70% of all paid search impressions in Q3, study finds

Advertisers followed the audience migration from desktop to mobile devices with the shift in paid search ad spending.

By Robert Williams • Oct. 28, 2019

Flip Fit app blends mobile commerce with social media

The app lets users see what others are trying on and share their outfits with friends, using consumers' mobile habits to drive sales.

By Tatiana Walk-Morris • Oct. 28, 2019

Chipotle's 'Boorito' returns in TikTok challenge for Halloween

The Mexican food chain is offering free burritos for a year to five TikTok users who post the most popular "before and after" views of getting into costume.

By Robert Williams • Oct. 25, 2019

Brands get more Snapchat capabilities with new tool kit

FabFitFun, Vice and Buzzfeed are launch partners for the new Creative Kit for Web.

By Robert Williams • Oct. 25, 2019

Spotify's Halloween pop-up helps costume fans of Madonna, Britney Spears

Along with handing out accessories inspired by musicians' iconic looks, the "Stay Scary" campaign includes short films and OOH elements.

By Dianna Christe • Oct. 25, 2019

Twitter's ad business stumbles as tech bugs bog down performance

The company previously forecast a slowdown in Q3, but unexpected glitches considerably hindered growth.

By Peter Adams • Oct. 24, 2019

Budweiser reimagines Halloween mugshots for 'Drink Wiser' campaign

To encourage responsible drinking, the AB InBev brand is also giving out $5 Lyft gift cards to people who buy the beer on Drizly.

By Dianna Christe • Oct. 24, 2019

Kind Snacks' TikTok challenge quickly tallies 18M views

Participants could win a trip to New York and a year's supply of Simple Crunch Bars if their video is the top-viewed during the contest.

By Robert Williams • Updated Oct. 25, 2019

In fifth year of #OptOutside, REI urges members to 'opt to act'

"It's our biggest megaphone," Chief Customer Officer Ben Steele said of the event, which this year includes nationwide cleanup sites.

By Cara Salpini • Oct. 23, 2019

Study: In-game banner ads have high viewability, but low recall

When it comes to ad viewability, Instagram is eight times more effective than gaming apps and five times better than desktop, Kargo's research found.

By Robert Williams • Oct. 23, 2019

Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp

The brand is "going dark" on social media and giving away free beer to up to 118,000 people — the number of the brand's Instagram followers.

By Dianna Christe • Oct. 23, 2019

Snap's ad revenue jumps 50% as Snapchat gains 7M users

CEO Evan Spiegel doesn't see Bytedance's popular social video app TikTok as a key rival.

By Robert Williams • Oct. 23, 2019

Patrón pops open tequila orders via Instagram Stories ads

It is the first liquor brand to do so, and is fulfilling delivery via third parties Drizly, Instacart and Reserve Bar.

By Peter Adams • Oct. 22, 2019

NASA counts down to Artemis lunar mission with crowdsourced selfie sculpture

The space agency urges Instagram and Twitter users to submit selfies to be part of a sculpture inspired by a planned voyage to the moon.

By Robert Williams • Oct. 22, 2019

TikTok bans accounts showing Islamic State propaganda videos

Some of the videos were decorated with filters of stars and stripes, apparently to make them more visually inviting to teens.

By Robert Williams • Oct. 22, 2019

How retro candy brands are hitting the nostalgia sweet spot

Just in time for Halloween, Russell Stover and others are rethinking their marketing and positioning. Will consumers bite?

By Shane Schick • Oct. 22, 2019

Facebook advertisers boost video budgets 24%, study finds

Spending on Facebook's dynamic ads surged 98% in Q3 from a year earlier on the continued strength in click-through rates, Nanigans found.

By Robert Williams • Oct. 21, 2019

EBay expands 'holiday creep' campaign with Twitter jargon jar

The online marketplace will donate $1 to charity every time a brand uses a holiday buzzword on Twitter.

By Robert Williams • Oct. 21, 2019

Kik messaging app avoids shutdown with MediaLab takeover

MediaLab plans to sell advertising in the app while making investments to improve the user experience.

By Robert Williams • Oct. 21, 2019

Barbie's Malibu Dreamhouse listed on Airbnb for doll's 60th birthday

The mid-century modern house can be booked for a one-time, two-night stay for up to four guests.

By Dianna Christe • Oct. 21, 2019

Chili's new CMO dishes on brand DNA and marketing's role within the organization

Ellie Doty details how Chili's integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brands.

By Chris Kelly • Oct. 21, 2019

Snapchat pilots dynamic ads to broaden marketer appeal

Brands Shady Rays, Princess Polly and Vitaly boosted return on ad spend while cutting costs in tests of the new format.

By Robert Williams • Oct. 18, 2019