Michael Kors doubles active users with Facebook Messenger tie-in

To promote a new fragrance, the fashion brand let users of the chat app enter a sweepstakes to meet model Gigi Hadid.

By Robert Williams • Oct. 10, 2019

Hotels.com taps Lisa Frank for pop-up penthouse appealing to '90s kids

The promotion behind the Los Angeles flat uses two tactics — nostalgia and branded hotel experiences — to attract millennials.

By Dianna Christe • Oct. 10, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

White Claw hard seltzer cut media spending 30% as brand's popularity surged, study says

Across the "malternative" category, ad spending jumped 21% as several big brands vied for a share of exploding sales.

By Robert Williams • Oct. 10, 2019

StubHub kicks off 'Sportober Challenge' with Dude Perfect deal

Fans can win tickets and cash for posting sports mashup photos on Twitter or competing in social media challenges this month.

By Robert Williams • Oct. 9, 2019

Verizon's Visible scores with free massage stunt

The digital phone service saw an opportunity to deliver on its promise of transparency with a "typo" that turned "messages" into "massages."

By Dianna Christe • Oct. 9, 2019

YouTube trumps Netflix as most popular video channel for teens, Piper Jaffray says

For teens, spending is down while worries about the economy are up — a warning sign for retailers as the holiday shopping period approaches.

By Dianna Christe • Oct. 9, 2019

Facebook nears $40M settlement of advertiser lawsuit

The legal battle centered on how much the inflated viewership metrics affected the advertisers' businesses.

By Robert Williams • Oct. 8, 2019

Study: Social media overtakes print for 1st time in global ad spending

Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts.

By Robert Williams • Oct. 8, 2019

Adidas 1st to sell shoes via Snapchat game

Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro, 8-bit graphics.

By Robert Williams • Oct. 8, 2019

LG and BuzzFeed's Tasty bake up cookie subscription boxes

Featured recipes supposedly bake best in LG ranges and ovens, which have been designated the "Official Oven of the Tasty Kitchen."

By Barry Levine • Oct. 8, 2019

Report: Google in acquisition talks with video-sharing app Firework

Discussions may indicate that the tech giant sees TikTok as a growing threat to YouTube.

By Robert Williams • Oct. 7, 2019

DoorDash orders multichannel campaign with scannable OOH ads

Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.

By Dianna Christe • Oct. 7, 2019

E.l.f. Cosmetics launches 1st TikTok hashtag challenge featuring original song

The cosmetics company worked with agency Movers+Shakers and musicians to turn its eponymous abbreviation — eyes, lips, face — into a song.

By Chris Kelly • Oct. 4, 2019

Comic Dive: It's In The Game

Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over. 

By John Hazard • Oct. 4, 2019

Instagram clones another Snapchat feature with close friends messaging

Plus, MAC Cosmetics and Warby Parker became two of the first brands to sell products through in-app AR try-ons.

By Robert Williams • Oct. 4, 2019

PepsiCo's 12% increase in ad spending fuels sales growth

The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.

By Robert Williams • Oct. 4, 2019

Wendy's role-playing game features a realm threatened by frozen beef

Debuting at New York Comic Con, "Beef's Keep" is a "Dungeons & Dragons"-like tabletop game.

By Barry Levine • Oct. 4, 2019

Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris

The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.

By Robert Williams • Oct. 3, 2019

Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train

With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process.

By Barry Levine • Oct. 3, 2019

Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows

Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok.

By Peter Adams • Oct. 2, 2019

Burger King milkshake tweet took things too far, UK ad watchdog rules

The now-banned message, intended to be tongue-in-cheek, came amid political figures being pelted with milkshakes.

By Peter Adams • Oct. 2, 2019

Kraft Heinz, Nestlé, Coke are top CPG spenders on Twitter ads, study says

On average, 75% of Twitter media budgets go to video, making it the primary ad format for top-spending brands.

By Robert Williams • Oct. 2, 2019

Turning back time: How brands tap into nostalgia to build their future

From Hostess Brands' Twinkies to B&G Foods' Green Giant vegetables, CPG companies are getting sentimental in an effort to cut marketing expenses and urge customers to open their wallets.

By Anastassia Gliadkovskaya • Oct. 2, 2019

DiGiorno crowdsources pizza delivery locations on Twitter

Nestlé's frozen pizza brand is breaking its "no delivery" rule to celebrate National Pizza Month with a fresh hashtag challenge.

By Robert Williams • Oct. 1, 2019

Adidas, Levi's, Michael Kors test product launch alerts on Instagram

Users will receive a reminder 15 minutes before a product drop, giving them time to prepare before limited-edition items sell out.

By Robert Williams • Oct. 1, 2019