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  • The outside of an Amazon facility.
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    Getty Images
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    Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy

    The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

    By • Feb. 6, 2026
  • Chipotle promo image for "The Realest 30."
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    Courtesy of Chipotle
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    Chipotle pokes fun at AI Super Bowl ads to spotlight real ingredients

    After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes. 

    By • Feb. 5, 2026
  • The Google "G" logo is displayed in front of a building.
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    Justin Sullivan via Getty Images
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    YouTube annual revenue tops $60B as Google’s focus expands beyond ads

    Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business, executives said.

    By • Feb. 5, 2026
  • Actors Bowen Yang, Jon Hamm and Scarlett Johansson ride a jet ski against a tropical backdrop
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    Permission granted by Ritz
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    Ritz doubles down on salty positioning in second Super Bowl campaign

    The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm and Scarlett Johansson.

    By • Feb. 3, 2026
  • George Clooney in Grubhub's Super Bowl ad
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    Courtesy of Grubhub
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    Grubhub — and George Clooney — make Super Bowl debuts to ‘eat the fees’

    The delivery platform promotes a new offer to remove delivery and service fees on restaurant orders over $50 in an oddball ad directed by Yorgos Lanthimos.

    By • Feb. 2, 2026
  • Actors Danny McBride and Keegan-Michael Key sing into a microphone in a garage.
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    Permission granted by State Farm
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    State Farm slams rivals as ‘Livin’ on a Prayer’ in Super Bowl return

    The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover of a Bon Jovi classic.

    By • Feb. 2, 2026
  • Kendall Jenner for Fanatics
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    Retrieved from Fanatics on January 28, 2026
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    Fanatics Sportsbook bets on Kendall Jenner for Super Bowl debut

    The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on top at the big game.

    By Aaron Baar • Jan. 29, 2026
  • Business team in a modern office discussing data analytics and artificial intelligence.
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    Getty Images
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    Unpacking the marketing industry trends forecast for 2026

    Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

    By Marketing Dive staff • Jan. 29, 2026
  • A mannequin shot from the back stares at a wall of TVs broadcasting a music video in a new ad from Crocs.
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    Permission granted by Crocs, Inc.
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    Crocs puts self-expression over algorithmic sameness with new platform

    Agency Flower Shop handled creative on “Wonderfully Unordinary,” a platform that centers on self-expression and real-world experiences.

    By • Jan. 28, 2026
  • People on the subway celebrate the Olympics
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    Courtesy of Coca-Cola
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    Coke’s World Cup campaign taps into unifying power of fan emotions

    Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

    By • Updated Jan. 29, 2026
  • A person walks past a clothing store.
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    Daphne Howland/Marketing Dive
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    Deep Dive

    Retailers look beyond social feeds for brand storytelling in 2026

    Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of algorithms and AI.

    By • Jan. 27, 2026
  • A person holding a smartphone with the TikTok splash screen visible, seated at a table with a hand about to tap the screen.
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    Alamy
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    TikTok ups bid to entertainment marketers with latest ad solutions

    Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.

    By Aaron Baar • Jan. 22, 2026
  • Paralympian Audrey Crowley for Honda
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    Courtesy of Honda
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    Honda takes modular approach to Winter Olympics campaign creative

    The official automotive partner of Team USA will be able to mix and match assets like athlete footage to suit different media channels and verticals.

    By • Jan. 22, 2026
  • In an aerial view, the Netflix logo is displayed above Netflix corporate offices.
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    Mario Tama via Getty Images
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    Netflix targets $3B in ad revenue while Warner Bros. deal looms

    Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and subscription dollars.

    By • Jan. 21, 2026
  • Jason Brown for Hershey's
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    Courtesy of Hershey's
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    Why Hershey’s first major campaign in 8 years comes ahead of the Olympics

    The brand partnered with The Martin Agency for a new platform that utilizes MiltonOne, a bespoke Publicis Groupe solution.

    By • Jan. 21, 2026
  • New YouTube brand identity
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    Courtesy of YouTube
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    YouTube revamps visual identity amid shifting entertainment landscape

    A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the feel of creator content.

    By • Updated Jan. 22, 2026
  • Several M&M's spokescandy mascots appear as Marvel characters against a yellow background
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    Permission granted by Mars
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    M&M’s spokescandies suit up as Marvel superheroes for global campaign

    The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it debuted last year.

    By • Jan. 15, 2026
  • A still from Norwegian Cruise Line's new ad spot, "Flip Flop."
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    Courtesy of Norwegian Cruise Line
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    Norwegian Cruise Line brings back ‘90s tagline for platform, campaign

    “It’s Different Out Here” reinforces the idea that memories matter more than amenities, pushing back against an industry often focused on the latter.

    By • Jan. 15, 2026
  • Disney executive at showcase
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    Courtesy of Disney
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    Disney unveils TikTok-like vertical video, AI video generation tool

    The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.

    By Aaron Baar • Jan. 12, 2026
  • Megan Thee Stallion for Dunkin'
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    Retrieved from Dunkin' on January 08, 2026
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    Dunkin’ pumps up push into protein with fitness-themed ads

    In spots made with Artists Equity, Megan Thee Stallion takes on the role of Pro-Tina, a peppy instructor in the Richard Simmons mold.

    By • Jan. 8, 2026
  • Tom Brady for Pizza Hut's "Pizza Before the Hut" campaign.
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    Courtesy of Pizza Hut
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    Pizza Hut and Tom Brady pressure quarterbacks to embrace new field call

    A campaign spanning social, digital and TV will reward any city with free pizza if they can get their quarterback to say “pizza” before “hut” during a game.

    By • Jan. 7, 2026
  • A television sits on top of a TV set in front of a couch.
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    Courtesy of Roku
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    Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

    As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains access to streaming TV ratings.

    By • Dec. 23, 2025
  • A Lexus vehicle kicks up snow driving across an icy landscape in a holiday video from the automaker
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    Permission granted by Lexus
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    Lexus takes generative AI for a spin in new holiday marketing content

    Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the limits of the technology.

    By • Dec. 23, 2025
  • A young person holds a mobile device with the Twitch logo on it
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    Getty Images
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    Listerine turns mouthwashing sounds into music with Twitch creators

    A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will soundtrack an audio campaign.

    By • Dec. 22, 2025
  • Anya Taylor-Joy in a Tiffany ad
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    Courtesy of Tiffany & Co.
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    Column

    Campaign Trail: Tiffany’s blue boxes become portals for the holidays

    Created by Anomaly, “Love is a Gift” stars Anya Taylor-Joy and builds on a 2024 holiday effort that generated 57 million organic views.

    By • Dec. 19, 2025