NFL viewership jumps 65% on digital platforms, says league

The number of audiences streaming on mobile phones alone has increased 147% compared to last year, according to a new report. 

By Erica Sweeney • Oct. 8, 2018

Study: 67% of OTT app users 'churn' in the first two weeks

The apps have an average retention rate of 41.8% for users after seven days, and 43% of apps are abandoned one month after download.

By Erica Sweeney • Oct. 5, 2018

Report: Disney invests in HQ Trivia's parent company

The investment in Intermedia Labs comes as the media giant looks to expand its presence in mobile platforms. 

By Robert Williams • Oct. 5, 2018

Coca-Cola sponsors AR experience for NASCAR playoffs

Smartphone users will have the illusion of stepping through a virtual portal into a 360-degree view of the Monster Energy stock-car racing series.

By Robert Williams • Oct. 5, 2018

Del Monte highlights connection to farmers, communities in 'Growers of Good'

The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials. 

By Erica Sweeney • Oct. 5, 2018

Unilever, Nestlé, Diageo, others join new council to 'clean up' digital marketing

Video marketplace Unruly has launched U7, a brand and agency-powered council to focus on the health of the industry. 

By Erica Sweeney • Oct. 4, 2018

Dunkin' brews pop-up tiny home that runs on coffee

By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a stronger brand connection.

By Natalie Black (Koltun) • Oct. 4, 2018

The Knot waives $100 fee for photo-sharing app

The Guest app automatically compiles photos and videos that attendees of weddings and events capture with their smartphone cameras.

By Robert Williams • Oct. 4, 2018

White Castle sends Wu-Tang Clan to space for new series promoting Impossible Slider

The partnership with Impossible Foods, maker of a popular plant-based hamburger, includes a retro-styled series that features fan questions. 

By Erica Sweeney • Oct. 4, 2018

Samsung Ads connects OTT, linear ad inventory for brands

The electronics giant can reach as many as 200 million devices with linear and OTT ad insertions while allowing marketers to adjust campaigns on the fly.

By Robert Williams • Oct. 3, 2018

Reebok debuts '90s-themed campaign with capsule collection, content series

The brand capitalizes on nostalgia as it relaunches the Aztrek sneaker, which was first released in 1993, with a video series and influencer-created line.

By Erica Sweeney • Oct. 3, 2018

How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter

Marketers use the social platform to transform brand moments into purchase intent as consumers watch less TV, executives said during an Advertising Week panel.

By Natalie Black (Koltun) • Oct. 3, 2018

Cheetos' Win What You See expands locally and internationally

PepsiCo talked up the campaign's impact during an earnings call in which executives also said overall ad spend increased 6%. 

By Erica Sweeney • Oct. 3, 2018

Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR

Ads linking to a shoppable video of a runway show are part of an effort running through Oct. 11, with early results released Tuesday at the Mobile Marketing Association's Innovate conference.

By Chris Kelly • Oct. 3, 2018

National CineMedia debuts AR horrors for moviegoers

Audiences who download the app and go to see PG-13 or R-rated movies this month can participate in the interactive pre-show experience.

By Robert Williams • Oct. 2, 2018

Walmart scales product content with new partner program

Partners include Salsify, which will help streamline product content, and Gladson, for content enrichment and rich media. 

By Erica Sweeney • Oct. 2, 2018

Lean Cuisine, DiGiorno deliver ROI over benchmarks with Twitter ad campaigns

Nestlé executives at Advertising Week discussed how the social network netted their brands the highest return on investment across social channels. 

By Chris Kelly • Oct. 2, 2018

Lowe's will test sharing transactional data with Pinterest

Executives said the goal is to better map the customer journey and deliver more relevant content.

By Natalie Black (Koltun) • Oct. 2, 2018

Schick Hydro promotes healthy masculinity with 'The Man I Am'

The shaving brand has also partnered with NBA star Kevin Love on a new web series "Locker Room Talk" and will be an official sponsor of the Movember Foundation.

By Erica Sweeney • Oct. 1, 2018

YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone

New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.

By Robert Williams • Oct. 1, 2018

Hilton taps Anna Kendrick to encourage travelers to book direct

The chain is using humor to highlight its new price match guarantee and loyalty program while positioning its booking experience to compete against online travel agencies.  

By Erica Sweeney • Oct. 1, 2018

Will AR bring joy to holiday marketing?

The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.

By Dianna Christe • Oct. 1, 2018

WSJ: Havas among ad agencies targeted in federal probe around media-buying practices

The FBI has started issuing subpoenas as part of a months-long investigation looking into the industry-rattling ANA report around transparency from 2016.

By Peter Adams • Sept. 28, 2018

Burger King parodies AI in campaign created by 'agency of robots'

With artificial intelligence's role growing in marketing, the fast-food chain and its very real agency David Miami take the results to ridiculous lengths. 

By Chantal Tode , Erica Sweeney • Sept. 28, 2018

Facebook's new in-stream video ad solutions target most engaged viewers

Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.

By Erica Sweeney • Sept. 28, 2018