Celebs customize Wranglers in Jeep's new web series competition

Former NBA player and sports analyst Jalen Rose hosts the six-part show, and fans can vote for their favorite cars online. 

By Erica Sweeney • Sept. 7, 2018

WSJ: Williams-Sonoma set to launch 3D imaging app

The retailer's new app debuts later this month to help customers visualize how furniture will look in their homes.

By Dan Alaimo • Sept. 6, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

What happens now that Nike's just done it?

The athletics brand has retained the defiant spirit of its "Just Do It" slogan for 30 years. Now it's turned to the most defiant athlete of the moment, Colin Kaepernick, to be the face of its signature campaign.

By Daphne Howland • Sept. 6, 2018

Fox invests $100M in video-game streaming startup Caffeine

The media giant aims to take on Amazon's Twitch in streaming games, esports tournaments and live concerts.

By Robert Williams • Sept. 6, 2018

Study: Amazon, Ikea splurged on early back-to-school ads

Overall, retailers' ad spend in July — when early back-to-school efforts kick off — dropped 6%, even as Amazon and Ikea spent 65% more on TV.

By Erica Sweeney • Sept. 6, 2018

Crown Royal returns to NFL advertising, extending message around responsible drinking

The whisky maker ran its first regular-season TV ad last year after the league loosened its restrictions on liquor campaigns, which were previously banned. 

By Erica Sweeney • Sept. 6, 2018

Study: YouTube, Netflix videos slowed by wireless carriers

Verizon and AT&T throttled mobile data speeds most frequently, according to research from Northeastern University and the University of Massachusetts, Amherst.

By Robert Williams • Sept. 5, 2018

Harry & David repositions around sharing for year-round connections

Digital video and social media are being leveraged to help the brand drive sales beyond the holiday gift-giving season.

By Chantal Tode • Sept. 5, 2018

Ulta revamps branding strategy to focus on diversity in beauty

The retailer's first campaign with McCann spotlights a cast of different ages, ethnicities, sizes and genders, including a male makeup artist.

By Erica Sweeney • Sept. 5, 2018

Pepsi charges into football season with experiential Tailgate Tour, video push

Activations include prize giveaways, games and performances by the country music duo Locash, along with meet-and-greets with NFL stars.

By Erica Sweeney • Sept. 5, 2018

Guess launches #InMyDenim viral campaign on TikTok

The fashion brand is behind the first promoted hashtag challenge in the U.S. on the short-form video app.

By Robert Williams • Sept. 4, 2018

Amazon unveils attribution tool while Kellogg's tests new video ad placement

With the crucial holiday season approaching, Amazon is expanding its ad inventory and adding a tool that competes with what Google already offers.

By Erica Sweeney • Sept. 4, 2018

Apple buys AR lens startup Akonia Holographics

The deal is another sign that the tech giant is interested in developing a wearable device that superimposes digital images on the real world.

By Robert Williams • Aug. 31, 2018

Facebook compares video consumption habits across its services to help advertisers

In a blog post, the company offered suggestions on creating video campaigns tailored to specific audiences and their viewing habits.

By Erica Sweeney • Aug. 31, 2018

Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'

The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes. 

By Peter Adams , Chantal Tode , Chris Kelly • Aug. 31, 2018

Hyundai links rivalry-focused NFL content series back to its website

Teasers for each episode of the three-part "Cover 2" will run during game broadcasts and direct viewers back to HyundaiUSA.com for the full show.

By Erica Sweeney • Aug. 31, 2018

Classic TV shows get vertical treatment on streaming service Dreams

The mobile streaming startup added "X-Files," "Batman" and "NYPD Blue" to its catalog of vertical videos.

By Robert Williams • Aug. 30, 2018

Reports: Amazon plots new ad-supported video service, as Facebook expands Watch globally

The new offering, which may be called Free Dive, will be separate from Amazon Prime and reportedly appears similar to the Roku Channel. 

By Erica Sweeney • Aug. 30, 2018

HP exposes bias around the 'all-American family' with social experiment

The brand mixed up members of 13 diverse families and asked other people to reassemble them. No one did it correctly.   

By Erica Sweeney • Aug. 29, 2018

Craft brewery unveils 'beer porn' parody site to draw eyes to streaming service

BrewDog's stunt promotes the new BrewDog Network, which includes original series around food, drink, travel and entertainment. 

By Erica Sweeney • Aug. 28, 2018

AR tops list of future shopping experiences

Augmented reality, in-store personalization and robotics are among the future trends that retailers will need to embrace and expand to survive, Infiniti Research said.

By Dan Alaimo • Aug. 27, 2018

NBC, Google team on 'The Good Place' ads that urge viewers not to skip

The two worked on a number of integrations to promote the show's third season, including a Chrome extension called "Ask Janet." 

By Erica Sweeney • Aug. 27, 2018

Giphy plans festival to showcase 18-second films

The Giphy Film Fest, scheduled for November 8 at the Metrograph Theater in New York City, offers a grand prize of $10,000.

By Robert Williams • Aug. 27, 2018

Intel transforms Burning Man art exhibit with Snapchat AR

Snapchat users can explore the Smithsonian’s Renwick Gallery with immersive technology. 

By Robert Williams • Aug. 27, 2018

BuzzFeed and Twitter build on success with second live-streamed talk show

The hosts of 40-minute "#What2Watch" will discuss and review linear and non-linear TV shows.

By Robert Williams • Aug. 24, 2018