Carnival cruises debut 'OceanView' video streaming app

People can watch popular travel series and other original shows at home, on the go or at sea through the streamlined mobile platform.

By Robert Williams • Sept. 19, 2018

Comic Dive: Amazon Attacks

The e-commerce giant has already helped topple big name retailers. With its aggressive moves into advertising, video and voice, who's next?

By John Hazard and Lisa Burdige • Sept. 18, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Publicis Groupe's BBH cuts ties with actors' union, WSJ reports

Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.

By Erica Sweeney • Sept. 18, 2018

KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor

The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own. 

By Erica Sweeney • Sept. 18, 2018

Shopify brings AR shopping to merchants' mobile websites

Small businesses like furniture e-tailer Horne and bike merchant Pure Cycles now offer immersive experiences for shoppers to inspect items before buying.

By Robert Williams • Sept. 18, 2018

Volvo drives 35% sales lift with interactive connected TV ads

Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages. 

By Erica Sweeney • Sept. 18, 2018

NFL sidesteps controversy with celeb-starring campaign around touchdown dances

At a time when more advertisers are taking stances on social issues, the league goes for laughs with Andy Garcia and J.B. Smoove.

By Peter Adams • Sept. 17, 2018

Twitter puts live broadcasts atop user timelines

The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.

By Robert Williams • Sept. 17, 2018

Range Rover, SunTrust are tightly integrated into Hulu's 'The First'

The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.

By Erica Sweeney • Sept. 17, 2018

Axe kicks off fall push with DJ Martin Garrix body spray, branded music video

As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music. 

By Erica Sweeney • Sept. 17, 2018

Old Spice livestreams obstacle course game show 'Foam Zone'

The football-themed program airs today and tomorrow on YouTube, Twitch and Facebook Live.

By Robert Williams • Sept. 17, 2018

Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content

The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."

By Erica Sweeney • Sept. 17, 2018

Verizon awards new iPhone in Snapchat AR scavenger hunt

The carrier's "Score the iPhone" game is like Pokemon Go, but with a chance to win one of Apple's newest devices.

By Robert Williams • Sept. 14, 2018

Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives

Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.

By Erica Sweeney • Sept. 14, 2018

L'Oréal Paris tries on web-based AR makeup sampling

This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.

By Robert Williams • Sept. 14, 2018

Google rolls out video for Showcase ads, shoppable images ahead of holidays

The new features aim to help marketers expand their reach during the holiday shopping season, when 61% of consumers say they're open to buying from new retailers.

By Erica Sweeney • Sept. 13, 2018

'Deadpool 2' resurrects Blockbuster with London pop-up

Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code. 

By Erica Sweeney • Sept. 13, 2018

Apple brings advanced tech to more users with iPhone X refresh

Larger screens, better cameras and cutting-edge tech like Face ID and AR could be a boon for app developers.

By Chris Kelly • Sept. 13, 2018

Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads

The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer. 

By Robert Williams • Sept. 13, 2018

Shoclef app puts social spin on personal shopper trend

People can watch livestreams of personal shoppers as they browse and demonstrate products in stores.

By Dan O'Shea • Sept. 13, 2018

Traditional brands manage loyalty gains through focus on emotional connections, study says

While digital brands still top the Brand Keys Loyalty Leaders list, non-digital brands moved up an average of 11 positions.

By Erica Sweeney • Sept. 12, 2018

Physicians Formula samples AR banner ads for makeup try-ons

Users can buy the virtually sampled products directly from the ad, which runs on SheKnows Media and through October.

By Robert Williams • Sept. 12, 2018

Facebook unwraps holiday-themed overlays, video templates and personalized storefronts

Two unnamed major retailers increased their returns on ad spend by 40% after testing the new overlays, the social giant said.

By Erica Sweeney • Sept. 12, 2018

Comic Dive: Nike's Risky Business

The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick.

By John Hazard and Lisa Burdige • Sept. 11, 2018

Heineken tracks story behind new H41 beer with Nat Geo

A three-minute mini-documentary details the discovery of a rare wild yeast from Patagonia, which is the main ingredient in the brew. 

By Erica Sweeney • Sept. 11, 2018