Video: Page 126
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Foot Locker and Nike go back to the '90s with 'Discover Your Air' campaign
The push includes experiential activations in Atlanta and Houston and Instagram and YouTube content featuring hip-hop, style and culture influencers.
By Erica Sweeney • Aug. 24, 2018 -
Takis scores with 3D and 360-degree VR video ad campaign
The chips brand released an immersive game and dance battle in addition to a 3D ad, which notched a 7.7% engagement rate.
By Robert Williams • Aug. 23, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Thrillist debuts travel channel on Snapchat Discover
The lifestyle website plans to create interactive games while offering tips and advice on finding deals.
By Robert Williams • Aug. 23, 2018 -
Facebook supports mobile-first video ad creation with new software tools
The features let advertisers quickly transform still images and text into animated campaigns optimized for smartphones.
By Robert Williams • Aug. 23, 2018 -
Forrester: Video ad spending will hit $103B by 2023
However, the researcher predicts that consumers' tolerance for video ads will wane and that paid streaming will accelerate.
By Erica Sweeney • Aug. 22, 2018 -
KFC ropes in World's Strongest Man to pull 700 lbs. of fried chicken sandwiches
Hafþór Júlíus Björnsson, who plays The Mountain on "Game of Thrones," is serving as the Double Crispy Colonel to promote a new menu offering.
By Erica Sweeney • Aug. 22, 2018 -
Land O'Lakes reworks 'Old MacDonald' to spotlight women's role in the farming industry
The campaign is part of the brand's All Together Better initiative, and includes a three-part documentary series.
By Erica Sweeney • Aug. 22, 2018 -
Brinks Home Security targets millennial homeowners with brand revamp
The company unveiled a new campaign, "Be Sure Sure," that highlights moments where people may have wanted a better security system.
By Erica Sweeney • Aug. 21, 2018 -
Mercedes-Benz honors 'The First Drive' with long-form IGTV video
The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.
By Robert Williams • Aug. 21, 2018 -
Variety: Google and Imax scrap VR camera deal
The tech giant reportedly pulled the plug on the project as part of a shift to focus on augmented reality.
By Robert Williams • Aug. 21, 2018 -
Vice's Munchies cooks up plans to open food hall in 2019
The New Jersey space will include room for 18 vendors and staging areas where the vertical's team can shoot videos and hold chef demos.
By Erica Sweeney • Aug. 21, 2018 -
Smirnoff raises a glass to the 'Fun%' with diverse cast of celebs
Ted Danson stars in several new spots alongside other recognizable faces, including Laverne Cox and Jonathan Van Ness.
By Erica Sweeney • Aug. 21, 2018 -
DKNY partners with Meitu on AR fragrance campaign
The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app.
By Robert Williams • Aug. 20, 2018 -
Kit Kat's 360-degree video ad scores 48% completion rate
Nestlé Canada immersed viewers in a Japanese rock garden to urge them to take a break and try its new Matcha Green Tea bar.
By Robert Williams • Aug. 20, 2018 -
Walmart files patent application for VR shopping
People wearing special headsets and gloves could feel the sensation of walking through aisles and selecting items for home delivery.
By Robert Williams • Aug. 20, 2018 -
Deep Dive
Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity
From Bonobos to Axe, brands both new and old are broadening the net of how they market to men to stay involved in a quickly evolving — and important — cultural conversation.
By Peter Adams • Aug. 20, 2018 -
Harry's touts new line of men's grooming products with Ludacris-starring spot
Creative depicts the hip-hop star reading to his son, doing chores and singing in the shower — a part of the brand's evolving portrayals of fatherhood.
By Erica Sweeney • Aug. 20, 2018 -
Delta urges Seattle residents to visit their moms in new OOH campaign
To market its expanded network from the northwest hub, the airline enlisted local moms to pen handwritten letters that are displayed on billboards and posters.
By Erica Sweeney • Aug. 20, 2018 -
Captain Morgan crashes parties with new pitchman Adam Devine
The rum brand has named the actor and comedian as its "chief party officer" for a campaign that includes TV, digital and social media elements.
By Erica Sweeney • Aug. 17, 2018 -
Column
Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions
P&G's male grooming line lets fans guide a marketing meeting, while eBay supports artisans and a condom maker takes a progressive stance in this week's picks.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 17, 2018 -
Foot Locker, Asics team up on shoppable anime series, apparel collection
"The Sun and The Snake" consists of five short animated episodes available on Foot Locker's YouTube and Instagram channels.
By Erica Sweeney • Aug. 16, 2018 -
Dennis Quaid breaks the fourth wall for Esurance's brand revamp
In a campaign launch video, the actor acknowledges that he is in a commercial and speaks directly to viewers about some of the company's features.
By Erica Sweeney • Aug. 16, 2018 -
Deep Dive
The price is right: Why food, drink brands spend big money for celebrity endorsers
While stars have long pitched consumers to buy a product, shoppers now expect them to bring authenticity and believability along with their famous names.
By Pamela DeLoatch • Aug. 16, 2018 -
Neutrogena, Sonos beta test use of video in Amazon search campaigns
Currently only available on iOS devices, the ads are shown below the fold in search results.
By Robert Williams • Aug. 15, 2018 -
Adidas signs with Twitter to livestream high school football
"Friday Night Stripes" will feature eight games among the top U.S. teams from Sept. 7 to Nov. 9.
By Robert Williams • Aug. 15, 2018
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