Classic TV shows get vertical treatment on streaming service Dreams

The mobile streaming startup added "X-Files," "Batman" and "NYPD Blue" to its catalog of vertical videos.

By Robert Williams • Aug. 30, 2018

Reports: Amazon plots new ad-supported video service, as Facebook expands Watch globally

The new offering, which may be called Free Dive, will be separate from Amazon Prime and reportedly appears similar to the Roku Channel. 

By Erica Sweeney • Aug. 30, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

HP exposes bias around the 'all-American family' with social experiment

The brand mixed up members of 13 diverse families and asked other people to reassemble them. No one did it correctly.   

By Erica Sweeney • Aug. 29, 2018

Craft brewery unveils 'beer porn' parody site to draw eyes to streaming service

BrewDog's stunt promotes the new BrewDog Network, which includes original series around food, drink, travel and entertainment. 

By Erica Sweeney • Aug. 28, 2018

AR tops list of future shopping experiences

Augmented reality, in-store personalization and robotics are among the future trends that retailers will need to embrace and expand to survive, Infiniti Research said.

By Dan Alaimo • Aug. 27, 2018

NBC, Google team on 'The Good Place' ads that urge viewers not to skip

The two worked on a number of integrations to promote the show's third season, including a Chrome extension called "Ask Janet." 

By Erica Sweeney • Aug. 27, 2018

Giphy plans festival to showcase 18-second films

The Giphy Film Fest, scheduled for November 8 at the Metrograph Theater in New York City, offers a grand prize of $10,000.

By Robert Williams • Aug. 27, 2018

Intel transforms Burning Man art exhibit with Snapchat AR

Snapchat users can explore the Smithsonian’s Renwick Gallery with immersive technology. 

By Robert Williams • Aug. 27, 2018

BuzzFeed and Twitter build on success with second live-streamed talk show

The hosts of 40-minute "#What2Watch" will discuss and review linear and non-linear TV shows.

By Robert Williams • Aug. 24, 2018

Foot Locker and Nike go back to the '90s with 'Discover Your Air' campaign

The push includes experiential activations in Atlanta and Houston and Instagram and YouTube content featuring hip-hop, style and culture influencers.

By Erica Sweeney • Aug. 24, 2018

Takis scores with 3D and 360-degree VR video ad campaign

The chips brand released an immersive game and dance battle in addition to a 3D ad, which notched a 7.7% engagement rate.

By Robert Williams • Aug. 23, 2018

Thrillist debuts travel channel on Snapchat Discover

The lifestyle website plans to create interactive games while offering tips and advice on finding deals.

By Robert Williams • Aug. 23, 2018

Facebook supports mobile-first video ad creation with new software tools

The features let advertisers quickly transform still images and text into animated campaigns optimized for smartphones.

By Robert Williams • Aug. 23, 2018

Forrester: Video ad spending will hit $103B by 2023

However, the researcher predicts that consumers' tolerance for video ads will wane and that paid streaming will accelerate.

By Erica Sweeney • Aug. 22, 2018

KFC ropes in World's Strongest Man to pull 700 lbs. of fried chicken sandwiches

Hafþór Júlíus Björnsson​, who plays The Mountain on "Game of Thrones," is serving as the Double Crispy Colonel to promote a new menu offering. 

By Erica Sweeney • Aug. 22, 2018

Land O'Lakes reworks 'Old MacDonald' to spotlight women's role in the farming industry

The campaign is part of the brand's All Together Better initiative, and includes a three-part documentary series. 

By Erica Sweeney • Aug. 22, 2018

Brinks Home Security targets millennial homeowners with brand revamp

The company unveiled a new campaign, "Be Sure Sure," that highlights moments where people may have wanted a better security system. 

By Erica Sweeney • Aug. 21, 2018

Mercedes-Benz honors 'The First Drive' with long-form IGTV video

The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.

By Robert Williams • Aug. 21, 2018

Variety: Google and Imax scrap VR camera deal

The tech giant reportedly pulled the plug on the project as part of a shift to focus on augmented reality.

By Robert Williams • Aug. 21, 2018

Vice's Munchies cooks up plans to open food hall in 2019

The New Jersey space will include room for 18 vendors and staging areas where the vertical's team can shoot videos and hold chef demos. 

By Erica Sweeney • Aug. 21, 2018

Smirnoff raises a glass to the 'Fun%' with diverse cast of celebs

Ted Danson stars in several new spots alongside other recognizable faces, including Laverne Cox and Jonathan Van Ness.

By Erica Sweeney • Aug. 21, 2018

DKNY partners with Meitu on AR fragrance campaign

The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app. 

By Robert Williams • Aug. 20, 2018

Kit Kat's 360-degree video ad scores 48% completion rate

Nestlé Canada immersed viewers in a Japanese rock garden to urge them to take a break and try its new Matcha Green Tea bar.

By Robert Williams • Aug. 20, 2018

Walmart files patent application for VR shopping

People wearing special headsets and gloves could feel the sensation of walking through aisles and selecting items for home delivery.

By Robert Williams • Aug. 20, 2018

Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity

From Bonobos to Axe, brands both new and old are broadening the net of how they market to men to stay involved in a quickly evolving — and important — cultural conversation.

By Peter Adams • Aug. 20, 2018