Video: Page 128
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South Korean telecom KT tries on mobile AR shopping
AR Market lets shoppers view 360-degree videos of different products on smartphones and tablets.
By Robert Williams • Aug. 1, 2018 -
How Untuckit fine-tuned its TV advertising and cut cost-per-response by 30%
The men's apparel company collapsed its bounce rate and lifted sales using TVSquared's analytics and optimization platform.
By Chris Kelly • Aug. 1, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Teens share their dreams in Best Buys' new campaign supporting tech centers initiative
The effort includes videos of teenagers who have attended the retailer's year-round program that teaches tech skills to youth in underserved areas.
By Erica Sweeney • Aug. 1, 2018 -
Movistar links smartphone gyroscope to anti-cyberbullying videos
A story is told from two different perspectives depending on which way viewers hold their phone.
By Robert Williams • July 31, 2018 -
Variety: Vivendi axes Studio+ mobile video app
The pending shutdown comes just weeks after Verizon announced it would end its similar go90 service.
By Robert Williams • July 31, 2018 -
Study: Facebook drops off list of most innovative tech brands
Results from a new consumer survey place Amazon, Apple and Google at the top.
By Erica Sweeney • July 31, 2018 -
YouTube tweaks Premium subscription with more free, ad-supported content
While most Premium content can be streamed ad-free, YouTube is opening its paywall slightly to attract more subscribers and potentially more brands.
By Erica Sweeney • July 31, 2018 -
Deep Dive
How Big Food drives impulse buys online
Whether it's via Instagram, a manufacturer's direct-to-consumer site or a click-and-collect grocery platform, legacy snack and candy brands are fighting to spark last-minute purchases.
By Emma Liem Beckett • July 30, 2018 -
Aerie mimics UGC to boost authenticity on YouTube
"Cheap and cheerful" formats like tutorials, fit guides or shooting in front of simple fabric backdrops make the branded videos feel more authentic, Gartner L2 found.
By Natalie Black (Koltun) • July 30, 2018 -
Domino's delivers pizza with Snapchat AR
After interacting with a branded lens, users could place an order without leaving the app.
By Robert Williams • July 30, 2018 -
Viacom acquires Gen Z-focused digital media company AwesomenessTV
AwesomenessTV currently reaches 158 million unique users and has relationships with brands including Gatorade, Hollister and Invisalign.
By Erica Sweeney • July 30, 2018 -
Opinion
How the music industry can set the tempo for brand experiences
Brands can find inspiration in the direction the music industry has taken in creating memorable omnichannel experiences that keep the rhythm of retail going, writes SET strategist Stefan Tauber.
By Stefan Tauber • July 30, 2018 -
Amazon posts second $2B quarter for ad sales as explosive growth continues
The company is on pace to beat forecasts for how much advertising it will sell this year.
By Chantal Tode • July 27, 2018 -
American Eagle shows off the dance moves of real customers in fall campaign
As part of the effort, the brand also partnered with Universal Music Group and Brands for a content series spotlighting emerging music artists.
By Erica Sweeney • July 27, 2018 -
Burger King debuts higher-priced 'Chick Fries' to illustrate the Pink Tax
Videos capture women customers' frustrated reactions to being charged more for the same menu item, mirroring an effort the brand ran around net neutrality.
By Erica Sweeney • July 27, 2018 -
Ad Age: Snapchat opens private marketplace to sell ads in ESPN, Vice shows
Marketers can book ad space in specific shows in Discover from media companies that also include BuzzFeed, Hearst and NBCUniversal.
By Robert Williams • July 26, 2018 -
Paramount debuts 360-degree VR campaign for 'Mission: Impossible' film
The pre-roll and banner ads follow an earlier effort to show immersive clips from the action thriller on Gfycat.
By Robert Williams • July 26, 2018 -
Why Facebook's revenue growth decelerated in Q2 and will slip further in H2
While revenue increased 42%, executives pointed to several reasons for why the rate of growth isn't as robust as it once was.
By Erica Sweeney • July 26, 2018 -
Opt-in video a potential remedy for ad fatigue, study finds
Roughly two-thirds of respondents said ads they see are not relevant to them, and 85% have used an ad blocker or are open to the idea.
By Erica Sweeney • July 26, 2018 -
PepsiCo replaces Coke at Madison Square Garden, ending 100-year run
The comprehensive new partnership will see Pepsi and Mountain Dew create high-profile activations with the New York Knicks and New York Rangers.
By Erica Sweeney • July 25, 2018 -
Study: Satisfaction with social media drops 1.4%, ranking lowest among e-businesses
LinkedIn, Twitter and Facebook were the worst performers, while Pinterest showed the largest gain in satisfaction.
By Erica Sweeney • July 25, 2018 -
Ryan Reynolds brings wit to Peak Games' performance marketing campaign
The Zynga-owned game developer will measure the effect of each video ad within 24 hours and adjust to reach core audiences.
By Robert Williams • July 25, 2018 -
YouTube app tests Explore tab to drive video discovery
Plus, the video-sharing service reportedly offered payouts to popular content creators as it seeks to fend off Instagram's IGTV.
By Robert Williams • July 24, 2018 -
Nickelodeon's AR app lets kids interact with live TV broadcasts
During the Kids' Choice Sports Awards last week, viewers also cast votes to impact how the show played out.
By Robert Williams • July 24, 2018 -
Google's Q2 beats expectations as Alphabet shrugs off $5B EU fine
Advertising sales totaled $28 billion, a 23.9% increase year-over-year, as paid clicks increased and traffic acquisition costs dropped.
By Erica Sweeney • July 24, 2018
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