Google ramps up advertising for YouTube TV, Google Express as Amazon threat looms

As Amazon's successes continue with streaming content and e-commerce, Google is leaning on ads and some big partners like Walmart and the MLB to boost competing services. 

By David Kirkpatrick • Oct. 4, 2017

Study: 75% of tech marketers report making 3x more content this year

Nearly half cited a lack of subject matter expertise as a barrier to crafting high-quality content. 

By David Kirkpatrick • Oct. 4, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Dunkin' resurrects an old meme to promote Halloween doughnut designs

Dancing Pumpkin Man, who became a viral hit in 2009, is drumming up interest for the chain's first-ever Halloween-themed icing. 

By David Kirkpatrick • Oct. 4, 2017

7 critical lessons for marketers from Advertising Week

There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017

Amazon's first streamed NFL game surpassed Twitter's viewership last year

Its 372,000 viewers topped Twitter's average of 266,000, but paled next to TV's numbers.

By David Kirkpatrick • Oct. 2, 2017

Audi sends in the clowns to highlight vehicle safety features

The brand is testing how to balance efficiency with storytelling through a partnership with Google Doubleclick's Unskippable Labs.

By David Kirkpatrick • Oct. 2, 2017

Study: Social media a potential revenue source for local TV stations

Branded social media pages get enough traffic to make ads an effective revenue generator as broadcast reach dwindles. 

By David Kirkpatrick • Oct. 2, 2017

Carnival launches OTT streaming channel

OceanView will be available on some of its cruise ships, along with Amazon Fire TV, Apple TV and Roku.

By David Kirkpatrick , Peter Adams • Sept. 29, 2017

YouTube exits Amazon's Echo Show

Google suddenly pulled its video platform from the device, citing technical hiccups that Amazon has contested.

By David Kirkpatrick • Sept. 28, 2017

Target is first to partner with NBCU for self-serve programmatic TV ads

The retailer will be able to use data about its e-commerce and email customers to buy ads on NBC networks and shows.

By David Kirkpatrick • Sept. 27, 2017

Facebook inks deal for NFL post-game highlights

The platform is paying for the rights to the content and will recoup its investment by serving ads during the video clips. 

By David Kirkpatrick • Sept. 27, 2017

Johnnie Walker releases 'Blade Runner 2049'-inspired whisky

The move pays homage to the brand's appearance in the original "Blade Runner" as the whisky of the future. 

By David Kirkpatrick • Sept. 26, 2017

Unilever evolves mobile and search to meet modern consumer needs

At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy.  

By Peter Adams • Sept. 26, 2017

YouTube rolls out slew of tools focused on personalization

One feature called Director Mix lets marketers spin potentially thousands of video ads from a single asset.

By David Kirkpatrick • Sept. 26, 2017

Patrón and filmmaker Guillermo del Toro launch gothic video short

The nearly three-minute video recreates the director's use of spiritual rebirth as a theme and the ominous feeling of his work.

By David Kirkpatrick • Sept. 25, 2017

Nielsen takes comScore to court over TV tech

The lawsuit is a move to stop comScore from using Nielsen’s technology to launch a TV-focused measurement service.

By David Kirkpatrick • Sept. 25, 2017

Clorox finds deeper meaning behind cleaning in unscripted ads

The “Clean Matters” effort includes a brand film and ads that emphasize how cleaning sets the stage for new possibilities. 

By David Kirkpatrick , Chantal Tode • Sept. 25, 2017

Southwest Airlines shares 175 customer stories in 'Transfarency' push

The effort highlights one story for each seat in its new Boeing 737 MAX 8 plane.

By David Kirkpatrick • Sept. 25, 2017

Taco Bell turns National Taco Day into season-long event

An animated special, five-course feast at the QSR chain's test kitchen and branded gift sets herald the arrival of "Taco Season."

By David Kirkpatrick • Sept. 22, 2017

Amazon signs deal for NYC advertising office

The e-commerce giant has leased space in Five Manhattan West for its advertising division, along with teams for marketing, product design and engineering.

By David Kirkpatrick • Sept. 22, 2017

Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell

How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 22, 2017

Coke's new athlete ambassador isn't a real person

Instead, the brand is sponsoring an in-game character for "FIFA 18," which helped it recreate an iconic TV spot. 

By David Kirkpatrick • Sept. 22, 2017

YouTube drops paid channels, expands user sponsorships

More creators can now be sponsored by users for $4.99 a month, a model that's similar to the quickly-growing service Patreon. 

By David Kirkpatrick , Chantal Tode • Sept. 21, 2017

M&M's sweetens the discussion about wind power

The candy company is using its well-known chocolate mascots to invite consumers to learn more about the renewable power source.

By Erika Kincaid • Sept. 21, 2017

Why Duracell's 6-second spot made YouTube's leaderboard

The bite-sized video uses iconic imagery from the battery brand and complements longer ads.

By David Kirkpatrick , Natalie Black (Koltun) • Sept. 20, 2017