Express teams with 4 up-and-coming NBA players

The retailer's rewards members will get early information on ticket giveaways and behind-the-scenes videos and interviews, adding an element of exclusivity.

By David Kirkpatrick • Oct. 18, 2017

Report: Major brands scammed in extensive fraud scheme linked to US ad firms

An investigation by BuzzFeed News and Social Puncher found over 100 marketers including P&G, Unilever and Hershey's were hit by "zombie websites." 

By David Kirkpatrick , Peter Adams • Oct. 18, 2017

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Study: Companies spend almost 2x more on online video than TV ads

As the focus of marketing shifts from branding to engagement, companies will spend $135 billion on online video this year. 

By David Kirkpatrick , Chantal Tode • Oct. 18, 2017

How Tecate played the 'Trump card' and built a wall to unify beer lovers

When brands enter the risky business of taking a political stance, it's all about timing, a lighthearted tone and authenticity.

By Natalie Black (Koltun) • Oct. 18, 2017

Svedka's Halloween push stalks users around the web

Those affected can break free from the ads by visiting the brand's microsite and "infecting" their friends with the curse.

By Natalie Black (Koltun) • Oct. 17, 2017

Taco Bell's World Series TV ad looks like an Instagram Story

The chain is borrowing creative inspiration from video messaging app users to update its "Steal a Base, Steal a Taco" promotion.   

By David Kirkpatrick , Chantal Tode • Oct. 17, 2017

Chicken of the Sea returns to Jessica Simpson's 'proverbial' question in new campaign

A "Fish Called Chicken" features a series of 15-second digital video spots and nods to a notorious reality TV moment. 

By David Kirkpatrick • Oct. 17, 2017

Farmers Insurance riffs on Netflix hit with Halloween-themed 360 experience

A new "Stranger Claims" campaign includes a 360-degree video that lets users explore a haunted house detailing some of the brand's oddest insurance claims. 

By David Kirkpatrick , Natalie Black (Koltun) • Oct. 16, 2017

Vox launches Explainer Studio as demand for branded content grows

Spotify, NFL Fantasy Football and Ben & Jerry's have already signed on for videos featuring straightforward explanations of a variety of topics. 

By David Kirkpatrick • Oct. 16, 2017

What these 6 brand campaigns say about the state of marketing

Much buzzed-about efforts from Q3 underscore how marketers are getting better at melding digital and real-world experiences and also catering to consumers' short attention spans. 

By Kayla Matthews • Oct. 16, 2017

Time Inc., Google partner for proprietary outstream video ad unit

Adapt Video uses DoubleClick's native advertising solution to deliver outstream video ads across the publisher's digital properties.

By David Kirkpatrick • Oct. 13, 2017

Facebook Stories arrives on Pages in bid for greater adoption

While the ephemeral messaging feature is popular on Instagram, the move signals that use on Facebook's main platform continues to be low. 

By David Kirkpatrick , Natalie Black (Koltun) • Oct. 13, 2017

Major studios and platforms unite to provide viewers 'Movies Anywhere'

A new service that includes almost all of the big Hollywood houses lets people sync their online libraries across connected accounts.

By David Kirkpatrick , Peter Adams • Oct. 13, 2017

Campaign Trail: Gillette's 'Justice League' push; Pedigree adopts Facebook masks; Toyota zigs and zags

Brands featured this week use a variety of approaches to make a connection with specific demographic segments. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 13, 2017

Starbucks widens distribution for season 2 of short film series

"Upstanders" can be streamed on Amazon Prime Video, Facebook Watch and in the Starbucks app. Audible will also turn it into an audiobook.

By David Kirkpatrick • Oct. 12, 2017

Twizzlers taps Facebook lens for 'World Smile Day'

The strategy suggests brands are starting to look for larger audiences for visually-driven digital engagements. 

By David Kirkpatrick • Oct. 11, 2017

Lionsgate releases VR ad to promote 'Jigsaw'

Unveiled at New York Comic-Con, the experience lets users immersively explore the latest "Saw" entry and even enter a panel of a tie-in virtual graphic novel.

By David Kirkpatrick • Oct. 10, 2017

Report: Amazon meets with advertising insiders for more direct strike at YouTube

The e-commerce giant reportedly wants to develop ad programs that are more brand-friendly than what YouTube offers. 

By David Kirkpatrick • Oct. 10, 2017

KFC's Col. Sanders is a playable character in 'WWE 2K18'

A virtual version of the brand icon will showdown with his rival in an event broadcast on WWE's official YouTube gaming channel.

By David Kirkpatrick • Oct. 10, 2017

Mercedes-Benz weaves 'Justice League' stories into Instagram comics

The automaker's marketing around the upcoming film also includes TV, print, online and OOH advertising.

By David Kirkpatrick , Chantal Tode • Oct. 9, 2017

Sally Hansen reverses gender norms in 'Shetopia'

A two-minute short film depicts a world where self-made women are leaders in the Coty brand's first global campaign.

By David Kirkpatrick • Oct. 6, 2017

P&G's Pritchard says digital ad transformation is 'two-thirds complete'

After shaking up the online ad industry in January with some tough ultimatums, the exec says MRC accreditation remains the key hurdle. 

By David Kirkpatrick • Oct. 6, 2017

Jeep spotlights young women artists in new music-centric campaign

Halsey and three other up-and-comers are at the center of a multichannel "Release Your Renegade" push.  

By David Kirkpatrick • Oct. 6, 2017

Study: Brands play a role in breaking gender stereotypes

Thirty-six percent of consumers said they liked a brand more when its ads went against stereotypes, and 25% said they'd be more likely to buy from it.

By David Kirkpatrick • Oct. 5, 2017

Study: Q3 breakthrough video ads feature compassion, kindness and ingenuity

Overall, viewers preferred ads focused on storytelling, with strong visuals and uplifting messages.

By David Kirkpatrick • Oct. 5, 2017