Honda shows off the Odyssey's zombie-proof safety features for Halloween

The automaker released a 30-second video detailing how the model can protect its owners from the living dead.

By David Kirkpatrick • Oct. 31, 2017

Dior and Bella Hadid put the luxe in Halloween

Video and social media show off holiday-inspired glam styles created with the luxury brand's beauty products. 

By David Kirkpatrick • Oct. 30, 2017

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Big tech companies added $181B in market value last week

On Friday, stock value took off for Apple, Alphabet, Microsoft, Amazon and Facebook as the influence of these tech giants continues to expand.

By David Kirkpatrick • Oct. 30, 2017

Fox lines up slate of 6-second ads for Thanksgiving NFL broadcast

Nine spots will air during the game between the Minnesota Vikings and the Detroit Lions, signaling the network's confidence in the success of the format. 

By David Kirkpatrick , Peter Adams • Oct. 30, 2017

Alphabet sees 'huge opportunities' in e-commerce vertical following strong Q3

In the wake of recent partnerships with Walmart and Target, Alphabet, whose quarterly earnings beat expectations, said it's just getting started in shopping.  

By David Kirkpatrick , Chantal Tode • Oct. 27, 2017

Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds

To get readers in the right mood for some Halloween fun, Marketing Dive rounds up a few of the best brand tricks and treats, including creepy clowns, Iron Maiden and a 4-D elevator ride.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 27, 2017

Mountain Dew's replacement for long-time ambassador Dale Earnhardt Jr. looks like a joke

A fictional "Dewey Ryder" — played by real-life comedian and actor Danny McBride — brashly announced he's taking over.

By Peter Adams • Oct. 27, 2017

YouTube TV goes live with World Series ad

Google incorporated live footage into a two-minute ad for YouTube TV that ran before the first pitch of game one.

By David Kirkpatrick • Oct. 26, 2017

H&M brings on Baz Luhrmann for lavish short film

The director behind "Moulin Rouge!" and "The Great Gatsby" translates his signature style to a cinematic spot for the fast fashion brand. 

By David Kirkpatrick , Peter Adams • Oct. 26, 2017

Report: Amazon doubles down on product videos in strike at YouTube

The e-commerce giant is partnering with selected merchants to produce short promotional and instructional product videos to hit the website by mid-December.

By David Kirkpatrick • Oct. 25, 2017

Gap and Janelle Monáe bring people together in diversity-minded holiday campaign

A spot starring the artist is the centerpiece of a multichannel push that includes a live commercial integration for "The Late Late Show with James Corden."

By David Kirkpatrick , Peter Adams • Oct. 25, 2017

Study: Use of ad blockers increases 16% in US

The e-commerce industry is feeling the impact of ad blockers as advertisers are unable to get in front of a portion of the growing marketplace. 

By Erica Sweeney • Oct. 24, 2017

Facebook tests removing publishers' posts from News Feed in 6 countries

The social giant attempted to ease concerns, stating there are no current plans "to charge pages on Facebook to pay for all their distribution in News Feed or Explore."

By David Kirkpatrick , Natalie Black (Koltun) • Oct. 24, 2017

Budweiser and Lyft offer Prohibition tour to promote limited-edition beer

The 1933 Repeal Reserve Amber Lager is based on a pre-Prohibition recipe that never received distribution outside the St. Louis area.

By David Kirkpatrick • Oct. 24, 2017

Google DoubleClick's new partnership with Rubicon Project could have industry ripple effect

The programmatic platform is the first to have private marketplace deals listed in Bid Manager, enabling marketers to buy known audiences at scale more efficiently.

By Peter Adams • Oct. 23, 2017

Nivea sparks social media outrage with whitewashing ad

Backlash over the personal care brand's racially-insensitive messaging comes just a few weeks after Dove was caught in a similar scandal.  

By David Kirkpatrick • Oct. 23, 2017

How National Geographic grew its Snapchat audience by 3M in 3 months

The 130-year-old media brand leaned into its legacy as a visual storyteller but put a greater focus on streamlining its organization and content strategy.

By Shane Schick • Oct. 23, 2017

Macallan distills whisky into AR via immersive art gallery

The spirits brand uses Microsoft HoloLenses and an ARKit-based mobile app for a rich storytelling experience.

By David Kirkpatrick • Oct. 20, 2017

Study: VR ads aid same-day recall for 70% of users

Seventy-four percent of respondents said VR ad experiences are less intrusive than "normal" digital advertising.  

By David Kirkpatrick • Oct. 20, 2017

Herbal Essences encourages women to embrace change in new documentary short

The full campaign includes hashtags for people to share their own stories on social media, where the P&G brand's influencer network will further the dialogue. 

By David Kirkpatrick • Oct. 20, 2017

Amazon offers brands 'premium' product pages for $500K

Marketers willing to pay up can enhance product pages with wide-screen videos and interactive multi-media displays.

By David Kirkpatrick • Oct. 20, 2017

Google's DoubleClick introduces new tools to make TV advertising smarter

It's been selling dynamic ad insertions for live streaming and on-demand content, with a 4x increase in impressions for partner networks over the last two years.

By David Kirkpatrick • Oct. 20, 2017

Report: Facebook and Google employees propped up anti-refugee ad campaigns

It wasn't just Russian operatives that helped spread inflammatory ads across the platforms during last year's presidential race, Bloomberg found.  

By David Kirkpatrick , Peter Adams • Oct. 19, 2017

Buffalo Wild Wings dips into esports with Team Dignitas partnership

The first esports deal for the restaurant chain kicked off with an all-day live stream on Twitch.

By David Kirkpatrick • Oct. 19, 2017

Asics refreshes brand identity with some help from Steve Aoki

"I Move Me," which includes video, influencer content and offline activations, is the company's most significant integrated marketing campaign in two decades.  

By David Kirkpatrick , Peter Adams • Oct. 19, 2017