Legal AR/VR pitfalls marketers should avoid, according to law experts

From trespassing to inducing nausea in users, the emerging technologies pose some unique obstacles for brands. 

By Laura Klepacki • July 10, 2017

Report: NFL losing top ad spenders as Viagra, Cialis drop out

Pfizer's Viagra reportedly bought $31 million in pro football inventory last year.

By David Kirkpatrick , Peter Adams • July 10, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Amazon Prime hits 85M members

The premium service from the e-commerce giant has grown 35% year-over-year.

By David Kirkpatrick • July 7, 2017

KFC installs goofy robot Col. Sanders to take drive-thru orders

In honor of National Fried Chicken Day, an AI-powered animatronic of the iconic brand mascot engaged in personal conversations with customers. 

By David Kirkpatrick • July 7, 2017

Accenture aims to bring AI-powered programmatic to streaming video

A new product from the consultancy can reportedly tailor relevant product placements based on the region where the viewer is located. 

By David Kirkpatrick • July 6, 2017

Report: Facebook's ad growth continues to slow in Q2

Brands are taking more time to analyze results, but might also be looking to diversify their spending as the platform hits new levels of maturity.

By David Kirkpatrick , Peter Adams • July 6, 2017

BBC earmarks $44M to combat digital competition in entertaining children

Is the investment spread over the next three years enough to compete against digital media giants like Facebook, Amazon and Netflix?

By David Kirkpatrick • July 5, 2017

American Idol reboot pitches innovative ad packages to tap digital views

ABC, which is airing the new version of American Idol, is considering the show's potential for social and mobile reach. 

By David Kirkpatrick • July 5, 2017

Facebook adds 2 new original video shows

The series — one featuring Mike Rowe of "Dirty Jobs" fame and the other the Ball basketball family — could help Facebook build its self-serve ad business. 

By David Kirkpatrick • July 5, 2017

Study: Negative impact of infected browsers, fake news grows for advertisers

DoubleVerify said it blocked 250% more ads from being served against inflammatory content in March compared to January.

By David Kirkpatrick • June 30, 2017

AMC's ad-free service hedges bets on draw of shows like 'The Walking Dead'

Will Comcast subscribers be willing to pay an extra $4.99 per month for a single commercial-free channel?

By David Kirkpatrick , Peter Adams • June 30, 2017

The Kia hamsters are back, now in 'turbo' form

A video short featuring a "turbocharged" baby version of the popular brand mascot, along with an iconic soundtrack, rolls out online and on more than 25,000 theater screens this weekend.

By David Kirkpatrick • June 30, 2017

Google's Area 120 incubator shows off new VR ad format

A cube-like experiment demonstrates how marketers might naturally integrate video spots into the medium. 

By David Kirkpatrick • June 29, 2017

Time Inc., Allrecipes, OpenTable all have new Amazon Echo Show skills

The new Alexa-powered device includes a screen for video content, an advancement developers are embracing. 

By David Kirkpatrick • June 29, 2017

Forrester: 94% of 18 to 29-year-olds stream content online

In addition to being the only demographic to prefer online streaming, these consumers are also alone in their preference for purchasing from a mobile device over a tablet. 

By David Kirkpatrick • June 29, 2017

Purpose must take center stage in the new branding era

Defining a clear message creates coherence for consumers and employees on what a company stands for beyond making money, writes Siegelvision President and CEO Alan Siegel. 

By Alan Siegel • June 29, 2017

Facebook rolls out product video ads as mobile shopping's ascent continues

Made.com is an early adopter of the video dynamic ads, while Airbnb and Netflix are leveraging new household targeting capabilities. 

By David Kirkpatrick • June 28, 2017

Time Inc.: 90% of consumers like custom content for brand engagement

Younger demographics, in particular, like and trust custom content to connect with brands, according to new research. 

By David Kirkpatrick • June 28, 2017

P&G, Unilever scale back digital ad spending

Two of the biggest investors in advertising reduced digital budgets and cut the number of sites where they buy ads.

By David Kirkpatrick • June 27, 2017

Study: Facebook Live, YouTube Live are neck and neck

According to Magid Advisors data, Facebook Live has a 45% market share with YouTube Live close behind at 44%. 

By David Kirkpatrick • June 26, 2017

Can digital and TV data crunchers ever find a common language?

A sense of urgency around the need to bring the two sides closer was on display at a recent ARF conference, but a broadly accepted lexicon appears elusive for now.  

By Chantal Tode • June 26, 2017

Report: Amazon seeks $2.8M for NFL ad packages

It's not clear if the pricing strategy will enable Amazon to recoup its $50 million investment to gain the sports organization's live streaming rights. 

By David Kirkpatrick • June 23, 2017

Reddit opens up video ads to spur marketing expansion

The site has also revamped its self-serve ad platform for the first time in eight years, but will its cynical community take well to a bigger brand presence? 

By David Kirkpatrick • June 23, 2017

P&G's Pritchard sees progress in digital supply chain cleanup

Speaking at Cannes Lions, the exec said the industry is 40% to 50% of the way to his goal, but with the "hard part" still to come.

By David Kirkpatrick • June 23, 2017

Intel dives into multi-year Olympics deal with VR, emerging tech

Events will get a more immersive perspective with first-ever live VR broadcasts, as well as AI analytics, drones and 5G services.

By David Kirkpatrick • June 22, 2017