EMarketer: Ad formats not native to Snapchat see little traction

New research finds sponsored geofilters and lenses are the only formats with any notable user engagement. 

By David Kirkpatrick , Peter Adams • April 5, 2017

Subliminal content tricks Google's AI tool for classifying video

Google’s Cloud Video Intelligence API, currently in beta, can mess up its classifications if multiple single-image frames are embedded within a video.

By David Kirkpatrick • April 5, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Roku offers TV-like demographic guarantees to support cross-channel media efforts

The move is intended to make it easier for advertisers to plan their media mix. 

By David Kirkpatrick • April 4, 2017

Why marketers should focus on video's overall role, not specific tactics

Given the medium's growing importance, marketers need to take the broad approach and understand how to weave it throughout their entire content strategy. 

By David Kirkpatrick • April 4, 2017

YouTube creators take income hit amid brand safety controversy

Influencers stand in the crossfire as advertisers freeze their spend on the platform entirely and adjust what constitutes ad-ready content.

By David Kirkpatrick • April 3, 2017

Backlash over likely privacy rollback foreshadows net neutrality debate

Recent congressional action loosening internet privacy protections for ISPs stirred controversy, but that could pale in comparison to the net neutrality debate to come.

By David Kirkpatrick • April 3, 2017

Forecast: Slower overall revenue growth won't stop digital ad dominance

Interpublic Group's Magna predicts that digital ad sales will account for close to 40% of the industry total in 2017.

By David Kirkpatrick • March 31, 2017

Mountain Dew expands premium line with live music festival, VR experiences

Two new flavors in the brand's Label Series are getting a campaign that also coincides with Coachella. 

By David Kirkpatrick • March 31, 2017

Marriott tours influencers around the world in first original Snapchat series

"Six Days, Seven Nights" features three-minute, unscripted "snapisodes," all of which are partially filmed with Snap's Spectacles wearable.

By Peter Adams • March 31, 2017

Google allows third-party ad monitoring as Nestle joins growing boycott

The brand safety crisis is forcing some unique partnerships as it spreads globally. 

By David Kirkpatrick • March 30, 2017

Porsche launches web TV hub

Taking a cue from its popular sports car model, the new video content effort is called "9:11 Magazine."

By David Kirkpatrick • March 30, 2017

Fullscreen joins Yahoo, BuzzFeed in dropping out of IAB NewFronts

Admitting the move is "unusual," the entertainment platform's GM cited an overcrowded market and a quickly maturing digital content industry.

By David Kirkpatrick • March 30, 2017

Twitter introduces pre-roll ads for Periscope video

Viewers of both live streams and archived video are set to start seeing more brand spots.  

By David Kirkpatrick • March 29, 2017

Facebook Stories might be the social giant's biggest play against Snapchat yet

Effects include virtual masks, frames and interactive filters users can apply via a new in-app camera — and brands are already on board. 

By David Kirkpatrick , Peter Adams • March 29, 2017

The Economist Group taps interactive 3-D, VR to promote Porsche

Inter/Sections, the publisher's first integrated marketing campaign, is centered on how challenging ideas lead to positive disruption. 

By David Kirkpatrick , Peter Adams • March 28, 2017

How the American Heart Association won Giving Tuesday with help from social, search

And what one of the biggest nonprofit fundraising moments of the year says about the marketing industry generally. 

By Peter Adams • March 28, 2017

Will Facebook, YouTube edge Twitter out of NFL streaming rights?

The micro-blogging site, mired in financial troubles, had an exclusive deal to broadcast 10 games last year, but live video competition has since heated up. 

By David Kirkpatrick • March 27, 2017

Why it's time to take a stand against ad fraud

Setting global standards may be the only way to stay ahead of fraud and ensure ad dollars are spent as intended.

By Marco Ricci • March 27, 2017

AB InBev starts global agency review

A goal is to shrink the number of agencies the company works with and drive consistency in media rates. 

By David Kirkpatrick • March 24, 2017

Alphabet chair says Google can't guarantee comprehensive brand safety

Eric Schmidt isn't telling advertisers what they want to hear, but his views might be more realistic.

By David Kirkpatrick • March 24, 2017

Facebook's new Collection ad unit aims to bridge mobile video, commerce

Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.

By David Kirkpatrick , Peter Adams • March 24, 2017

Chipotle explores the 'RAD Lands' with unbranded video series

Geared toward 7- to 10-year-olds, the iTunes exclusive is on-message with the brand's mission to educate about fresher foods but doesn't actually feature the company. 

By David Kirkpatrick • March 23, 2017

Twitter eliminates a barrier to streaming live content

Broadcasters and brands can now bypass the Periscope Producer app and publish directly to Twitter.

By David Kirkpatrick • March 22, 2017

Study: 'Likeability' has biggest impact on video ad results

New research underscores the importance of creative messaging to seeing success with video marketing. 

By David Kirkpatrick • March 22, 2017

Snapchat lines up first live video ad, major studio partnership

 A spot for Turner's TruTV network streamed in 360-degree video while parent company Snap continues to strike deals for original series.  

By David Kirkpatrick , Peter Adams • March 22, 2017