Magna, Roku team up for OTT targeted ads

The deal gives marketers access to targeting, programmatic workflows, interactivity and audience measurement on the Roku platform.

By David Kirkpatrick • Jan. 26, 2017

Study: Video ads get 50% lift with tactile add-ons

A test of ads with built-in tactile experiences like a vibrating phone found that adding another sense improved results.

By David Kirkpatrick • Jan. 26, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Puppy Bowl goes VR

Pedigree and Animal Planet give viewers a "pup’s eye view" of this year’s game. 

By David Kirkpatrick • Jan. 26, 2017

Will digital marketing fumble or score a touchdown at Super Bowl LI?

The Super Bowl is one of the biggest days of the year for many marketers and advertisers. How is this year’s big game shaping up? 

By David Kirkpatrick , Chantal Tode • Jan. 26, 2017

Instagram Stories goes global with live video

As the format has proven to be popular with users, the platform is looking to engage on a broader scale. 

By David Kirkpatrick • Jan. 25, 2017

Google makes users' search data available for targeting on YouTube

Helping marketers measure campaigns and reach audiences across screens is a key goal of the AdWords upgrade.

By David Kirkpatrick • Jan. 23, 2017

YouTube to showcase 6-second ad format at Sundance

A variety of creative agencies are teaming up with the platform to extol the virtues of short-form video content.  

By David Kirkpatrick , Peter Adams • Jan. 20, 2017

Marriott releases 'Two Bellmen Three'

The successful branded content series returns for its most ambitious installment yet. 

By David Kirkpatrick • Jan. 19, 2017

Why are big brands still searching out successful digital strategies?

Even as the channel becomes the largest by media spend, Coca-Cola, P&G and other industry giants are shifting their approach as major wins remain few. 

By David Kirkpatrick • Jan. 19, 2017

Snapchat offers sequential ads, targeting based on offline purchases

Two separate pieces of news show how the platform continues to get more brand friendly. 

By David Kirkpatrick • Jan. 19, 2017

Report: Facebook Live passes YouTube for most popular live streaming video platform

The total number of viewers for the format dropped slightly between June and November.

By David Kirkpatrick • Jan. 18, 2017

Report: Facebook stops paying publishers for live video

Premium video content is reportedly the new focus as live proved costly for publishers. 

By David Kirkpatrick • Jan. 18, 2017

Fox's Super Bowl live stream to include dynamic local ads

Fox is working with more than 170 of its local affiliates to sell and deliver ads for the broadcast.

By David Kirkpatrick • Jan. 18, 2017

Forrester: Marketers need more active media planning role to address fake news

Identifying clickbait and removing advertising from it will help marketers protect their ad spend and brand reputations. 

By Chantal Tode • Jan. 18, 2017

Twitter integrates Vine's video-looping capabilties

The standalone app is no more, but marketers can still get their fix for short videos on Twitter. 

By David Kirkpatrick , Peter Adams • Jan. 18, 2017

Can traditional TV keep up in a digital-first world?

While competition from OTT services like Netflix is only going to grow, TV still holds a few important cards. 

By David Kirkpatrick • Jan. 18, 2017

Intel's Super Bowl campaign includes user-generated 360-degree video

The brand is showcasing its 360 replay technology before and during the game. 

By Chantal Tode • Jan. 17, 2017

Why holiday marketing sparkled a little less brightly in 2016

Marketing efforts were mostly unremarkable during the recent holiday season as brands resorted to tried-and-true discounts to attract shoppers and few succeeded at making an emotional connection. 

By Chantal Tode • Jan. 17, 2017

Facebook Audience Network ads reach 1B people monthly

An announcement for the milestone touted the platform's ability to reach 16% more people than advertising on Facebook and Instagram alone.

By David Kirkpatrick , Peter Adams • Jan. 13, 2017

Facebook Live continues to get more brand friendly

Ongoing improvements make it easier for publishers and brands to build robust streaming strategies. 

By David Kirkpatrick • Jan. 12, 2017

Instagram brings ads to Stories

Maybelline and Nike are among the brands testing the new full-screen vertical video and static photo units.

By David Kirkpatrick • Jan. 12, 2017

Mountain Dew focuses on mobile with new global campaign

Ads are designed for the mobile apps of Facebook, Instagram, Twitter and Snapchat.

By David Kirkpatrick • Jan. 10, 2017

Facebook tests mid-roll ads to monetize growing video strategy

Despite being disruptive, the format typically has a high completion rate. 

By David Kirkpatrick • Jan. 10, 2017

Report: Streaming video revenue outpaced disc sales in 2016

Studios are struggling as Netflix and other streaming services continue to grow. 

By David Kirkpatrick • Jan. 9, 2017

Study: 59% of millennials only watch YouTube ads until they can skip

It's not all bad news, though, as 29% report viewing ads to completion.

By David Kirkpatrick • Jan. 9, 2017