Facebook is testing real-time ads to promote live video broadcasts

The social media giant is putting a number of resources into making live video streaming a success.

By David Kirkpatrick • Nov. 23, 2016

Amazon looks to bring live sports to Prime members

The popular streaming service could pose a threat to linear and pay cable TV broadcasters.

By David Kirkpatrick • Nov. 22, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Instagram Stories integrates live video

Streaming options arrive at a time when parent company Facebook is betting big on video to drive growth  

By Peter Adams • Nov. 21, 2016

Amazon promotes original content via Echo game

Owners of the smart speaker can unlock additional video for the new original series The Grand Tour via a trivia game.

By David Kirkpatrick • Nov. 17, 2016

Report: Ad quality push fails to recognize urgent need for more systemic change

The Online Trust Alliance insists recent self-regulatory attempts are not comprehensive enough to succeed.

By Chantal Tode • Nov. 17, 2016

Facebook issues extensive apology as more metrics mistakes surface

The company is taking a number of steps to fix its growing list of measurement issues. 

By Chantal Tode • Nov. 16, 2016

DoubleClick's new betas address mobile, video growth

Google's ad exchange looks to take advantage of the steady trend toward smartphone dominance. 

By David Kirkpatrick • Nov. 16, 2016

Twitter NBA live programming nets first big advertisers

Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.   

By Peter Adams • Nov. 16, 2016

How marketers are wrapping up holiday mobile SEO

Experts offer their take on what's working for organic mobile search this holiday season.

By David Kirkpatrick • Nov. 16, 2016

GroupM reorganizes, putting data at the core of targeting and buying

The new Platform Services practice is intended to help marketers find the right audience. 

By Chantal Tode • Nov. 15, 2016

Macy's taps social media to spread the Santa spirit

The campaign is an attempt by the retailer to counteract some of the negativity on the internet. 

By David Kirkpatrick • Nov. 15, 2016

Instagram is getting live video

After months of speculation, the platform confirms it will join parent company Facebook in offering live streaming content. 

By David Kirkpatrick • Nov. 14, 2016

Are Snapchat's Spectacles more than just a 'toy'?

The video-integrated sunglasses are wowing some agencies and brands but also bear the marks of a novelty item.

By Peter Adams • Nov. 14, 2016

Study: Values not money motivate influencers

Forty-two percent of influencers cite alignment with a brand’s core values as the top reason for accepting opportunities.

By David Kirkpatrick • Nov. 11, 2016

Pandora rolls out Harmonic Audio Network for advertisers

Brands will be able to buy in-stream audio inventory across digital audio platforms. 

By David Kirkpatrick • Nov. 11, 2016

Facebook's AI push brings real-time image processing onto phones

The Caffe2Go platform could take user-generated content to a new level.

By Chantal Tode • Nov. 9, 2016

Facebook tunes in for TV ads

The company is testing selling spots to set-top boxes. 

By David Kirkpatrick • Nov. 7, 2016

Periscope gets presidential with selfie masks

Live streamers will be able to “re-brand” as Clinton or Trump with Snapchat-esque filters.

By David Kirkpatrick • Nov. 7, 2016

BuzzFeed News to stream election night coverage on Twitter

The exclusive live broadcast might last up to five hours. 

By David Kirkpatrick • Nov. 4, 2016

Facebook eclipses 1B daily active users on mobile

Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.

By David Kirkpatrick • Nov. 3, 2016

How Marriott is rewriting the script for branded content

Original scripted videos are drawing large audiences and even turning into a revenue-generating opportunity for the hospitality chain and other brands. 

By Chantal Tode • Nov. 3, 2016

IAB: Digital ads hit record spend in first half of 2016

A key takeaway for marketers is how much mobile is driving change in the media landscape. 

By David Kirkpatrick • Nov. 2, 2016

Hulu, Strata team up on ad buying platform for streaming service

The partnership aims to help advertisers buy ads for streaming programming as they would on local linear TV.

By David Kirkpatrick • Nov. 2, 2016

Facebook faces class action suit over inflated video metrics

The suit comes in the wake of revelations that the company overestimated time spent on video anywhere from 60% to 80% since 2014.  

By David Kirkpatrick • Nov. 2, 2016

Musical.ly is a rising star in short live video streaming

The lip-syncing app hopes to fill a void left by the exit of Vine and Meerkat. 

By David Kirkpatrick • Nov. 1, 2016