After failed acquisition strategy, Twitter's Dorsey lays out vision for future

Without mentioning the lack of buyout offers, Twitter CEO Jack Dorsey sent employees a memo touting the micro-blogging platform’s live strategy.

By David Kirkpatrick • Oct. 11, 2016

BBDO launches studio to curate video content from independent creators

Flare Studio, an initiative from BBDO, is curated and crowdsourced to provide brands with access to a wide array of video talent and content.

By David Kirkpatrick • Oct. 7, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

YouTube gets more transparent with paid content

The video portal introduced an optional tag that allows creators to automatically identify sponsored material at the beginning of videos.

By David Kirkpatrick • Oct. 6, 2016

Study: Early morning best time for video ads

YuMe's research found time of day was a significant factor in video ad performance.

By David Kirkpatrick • Oct. 6, 2016

Report: Mid-roll video ads hit 90% completion rate

The Ooyala Video Index found that mid-roll video ads are more effective than pre- and post-roll ads in monetization and engagement.

By David Kirkpatrick • Oct. 5, 2016

Twitter inks upfront Amplify ad deals with CW, Ford

The deal is one of Twitter’s largest video ad buys and will feature content from CW supported by ads from Ford.

By David Kirkpatrick • Oct. 5, 2016

For 135-year-old Quaker Oats, a campaign focused on the new

Deemed "Oatober," the new series of promos features original video content starring Katie Holmes and an Oatmeal Bowl event in New York.

By David Kirkpatrick • Oct. 4, 2016

ANA calls for audit of Facebook's metrics after video viewing scandal

The head of the Association of National Advertisers urged the social media giant to step up its game on much-needed transparency. 

By Chantal Tode • Sept. 30, 2016

Facebook, YouTube net significant numbers in debate streams

Twitter still hasn’t provided data on its broadcast, but YouTube set a record for political event coverage with more than 88 million views.

By David Kirkpatrick • Sept. 29, 2016

YouTube ramps up offline viewing via new Go app

The Google division has overhauled its smartphone experience to eliminate connectivity as a barrier for users.

By Chantal Tode • Sept. 28, 2016

IAB overhauls ad guidelines to address autoplay video, emerging formats

The organization wants to make digital ads less invasive and more flexible across screens. 

By Chantal Tode • Sept. 27, 2016

Facebook Canvas ads get 360-degree video treatment

The social media platform is also letting marketers link ads together to create ongoing brand stories. 

By David Kirkpatrick • Sept. 27, 2016

American Family Insurance taps AOL's new VR, 360 video ads

The campaign will include branded content as well as immersive ads on desktop and mobile.

By Chantal Tode • Sept. 26, 2016

Google pits YouTube impressions against TV with AdWords update

Leading up to the start of Advertising Week Monday, the tech company detailed several tweaks that position its advertising solutions as a superior method of consumer engagement over traditional television spots.  

By Peter Adams • Sept. 26, 2016

Facebook inflated video ad metrics for last two years

The average time spent watching videos on the platform may have been overestimated by as much as 80%, according to a report. 

By Chantal Tode • Sept. 23, 2016

YouTube joins the live streaming party for presidential debates

Facebook, Twitter and YouTube all have deals to live stream the upcoming presidential debates.

By David Kirkpatrick • Sept. 22, 2016

New deal sends TheChive's video platform to the seas

The popular guy-centric site has signed on to stream video on Royal Caribbean cruises, a continuation of its expansion past the traditional web space. 

By David Kirkpatrick • Sept. 22, 2016

Report: Mobile devices account for more than half of online video views

New video research from Ooyala emphasizes the importance of "power user" engagement. 

By David Kirkpatrick • Sept. 22, 2016

Facebook, Twitter square off on live streaming presidential debates

Each has brokered media deals to go live on Monday. 

By David Kirkpatrick • Sept. 21, 2016

4A's threatens to expel agencies that violate new transparency standards

The association is adopting a tougher stance on transparency in the wake of a bombshell report that found agencies are not disclosing media rebates to clients. 

By Chantal Tode • Sept. 20, 2016

Urban Outfitters is among brands using Curalate's Tilt vertical video tech

Vertical video is a popular format for mobile users, particularly younger demographics such as Gen Z and millennials.

By David Kirkpatrick • Sept. 20, 2016

Pandora broadcasts new paid service; legacy platform to better integrate ads

The internet radio provider announces ad-free Pandora Plus channel and opens more advertiser options on free model. 

By David Kirkpatrick • Sept. 16, 2016

Twitter's NFL live streaming debut is a hit — except with ad blockers

The first big test of the social media platform's live video streaming ambitions was a success. But that doesn't mean it didn't go off without a hitch. 

By Davide Savenije • Sept. 16, 2016

Google, P&G, industry groups try to repair broken consumer trust in online ads

Reflecting a growing sense of urgency around ad blocking, stakeholders across the marketing landscape are uniting to improve the consumer ad experience. But it's unclear how the coalition plans to enforce its new standards for online ads.

By Chantal Tode • Sept. 16, 2016

YouTube's TrueView opens actionable ads to more marketers

Google continues to widen the appeal of its video ads with actionable, performance-based options.

By Chantal Tode • Sept. 15, 2016