Traditional prime-time TV ratings took big hit over last year

Out of the big four traditional TV networks, only NBC saw gains in prime-time viewership as digital live streams increasingly encroach on their territory. 

By David Kirkpatrick • Sept. 15, 2016

Twitter lands on several TV streaming services, expanding audience reach

The new apps are available for Amazon Fire TV, Apple TV and Xbox One and come in time for Twitter’s live streaming of NFL games.

By David Kirkpatrick • Sept. 15, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

YouTube launches Community tab for creators

The new feature furthers the video platform's social component in a bid to elevate user engagement with content creators. 

By David Kirkpatrick • Sept. 14, 2016

Study: Digital growing fast, but TV ain't dead yet

Digital channels have been chipping away at linear TV, but a new report predicts spending on TV will increase next year. 

By David Kirkpatrick • Sept. 12, 2016

Facebook enables brands to cross-post videos produced by publishers

The latest change will allow publishers to create videos for brands and then cross-post those videos to the brands’ Page without the brand having to upload the video themselves.

By David Kirkpatrick • Sept. 9, 2016

Report: 66% of social video advertisers plan to run campaigns on Facebook

Facebook appears to be winning the battle for video advertisers with its social competitors.

By David Kirkpatrick • Sept. 7, 2016

Report: Ad fraud is top worry for marketers and agencies

Click fraud, bot traffic, and ad viewability are all top-of-mind issues for those making digital media buys. 

By David Kirkpatrick • Sept. 6, 2016

Twitter enables brands to partner with live video creators

Twitter is quickly becoming a major player in live streaming video content — and now it's hoping to get brands in on the action. 

By David Kirkpatrick • Sept. 6, 2016

Vertical video ads for mobile go live on Facebook

For one ad, a digital agency found engagement rates with the vertical format are three times higher than for square video ads.

By David Kirkpatrick • Sept. 6, 2016

Matching Facebook Live, Twitter's Periscope tests pre-recorded video in live streams

Twitter and Facebook are bring TV-like elements to live streaming video on social media.

By David Kirkpatrick • Sept. 2, 2016

Instagram rolls out long-desired pinch-and-zoom capability

After users cried out for a pinch-and-zoom feature on the app, Instagram finally decided to give them what they want.

By David Kirkpatrick • Sept. 1, 2016

Study: Gen Z prefers to watch video on mobile devices

Research by Sharethrough found that Gen Z prefers to watch video, including TV, on smartphones over other devices.

By David Kirkpatrick • Sept. 1, 2016

YouTube live video views up 80% over last year

As live video takes off online, Google's YouTube is fighting Facebook and Twitter for live streaming dominance. 

By David Kirkpatrick • Aug. 31, 2016

Differentiating from Snapchat, Instagram brings personalized suggestions to Stories feature

Widely seen as a Snapchat copycat feature when it was first launched, Instagram's new Stories feature now boasts a major difference.

By David Kirkpatrick • Aug. 31, 2016

Twitter's new program pays creators to make videos

Twitter's 70-30 revenue split gives the platform a boost in competing for star video creators with YouTube, which only shares 55% of the revenue with its content creators. 

By Davide Savenije , David Kirkpatrick • Aug. 31, 2016

For first time in two years, Nielsen adds to estimate of US TV homes

More people than ever are watching TV, but people aren’t watching TV the same way they once did.

By David Kirkpatrick • Aug. 29, 2016

Facebook embraces vertical video in mobile news feeds

Taking another page from the Snapchat playbook, Facebook is bringing more vertical video to mobile. 

By David Kirkpatrick • Aug. 29, 2016

Study: TV and YouTube have a symbiotic relationship

While reports suggest digital video is starting to encroach on linear TV's mind share, Nielsen found that digital video and traditional TV increase each other's reach and engagement. 

By David Kirkpatrick • Aug. 29, 2016

Facebook pushes live video with prime mobile real estate

The live streaming video button has become front and center (and just a little to the left) on Facebook's mobile app for some users.

By David Kirkpatrick • Aug. 26, 2016

Facebook testing autoplay mobile video with sound on

Taking a cue from Snapchat, Facebook is testing out the format on its mobile app.

By David Kirkpatrick • Aug. 25, 2016

NBC's Olympics TV ratings down 21%, but digital streams are a hit

The shift in consumer attention from traditional TV to digital live streams may change how advertisers approach the Olympics going forward.

By David Kirkpatrick • Aug. 24, 2016

Marketers can now create Facebook Slideshow ads on mobile

The Slideshow ad unit was initially introduced as a “video-light” format where a string of individual images could be combined to create a video-like multimedia experience.

By David Kirkpatrick • Aug. 24, 2016

Study: 25% of Instagram ads are now video

The increase comes as Facebook and Instagram are putting a growing emphasis on video ads. 

By David Kirkpatrick • Aug. 24, 2016

Facebook launches Lifestage, new social video app for teens

With Lifestage, Facebook is going after the teenage crowd that Snapchat captured so well. 

By David Kirkpatrick • Aug. 23, 2016

Twitter study shows feed experience makes video ads more memorable

The nature of Twitter's personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.

By David Kirkpatrick • Aug. 22, 2016