Facebook, Twitter square off on live streaming presidential debates

Each has brokered media deals to go live on Monday. 

By David Kirkpatrick • Sept. 21, 2016

4A's threatens to expel agencies that violate new transparency standards

The association is adopting a tougher stance on transparency in the wake of a bombshell report that found agencies are not disclosing media rebates to clients. 

By Chantal Tode • Sept. 20, 2016

Urban Outfitters is among brands using Curalate's Tilt vertical video tech

Vertical video is a popular format for mobile users, particularly younger demographics such as Gen Z and millennials.

By David Kirkpatrick • Sept. 20, 2016

Pandora broadcasts new paid service; legacy platform to better integrate ads

The internet radio provider announces ad-free Pandora Plus channel and opens more advertiser options on free model. 

By David Kirkpatrick • Sept. 16, 2016

Twitter's NFL live streaming debut is a hit — except with ad blockers

The first big test of the social media platform's live video streaming ambitions was a success. But that doesn't mean it didn't go off without a hitch. 

By Davide Savenije • Sept. 16, 2016

Google, P&G, industry groups try to repair broken consumer trust in online ads

Reflecting a growing sense of urgency around ad blocking, stakeholders across the marketing landscape are uniting to improve the consumer ad experience. But it's unclear how the coalition plans to enforce its new standards for online ads.

By Chantal Tode • Sept. 16, 2016

YouTube's TrueView opens actionable ads to more marketers

Google continues to widen the appeal of its video ads with actionable, performance-based options.

By Chantal Tode • Sept. 15, 2016

Traditional prime-time TV ratings took big hit over last year

Out of the big four traditional TV networks, only NBC saw gains in prime-time viewership as digital live streams increasingly encroach on their territory. 

By David Kirkpatrick • Sept. 15, 2016

Twitter lands on several TV streaming services, expanding audience reach

The new apps are available for Amazon Fire TV, Apple TV and Xbox One and come in time for Twitter’s live streaming of NFL games.

By David Kirkpatrick • Sept. 15, 2016

YouTube launches Community tab for creators

The new feature furthers the video platform's social component in a bid to elevate user engagement with content creators. 

By David Kirkpatrick • Sept. 14, 2016

Study: Digital growing fast, but TV ain't dead yet

Digital channels have been chipping away at linear TV, but a new report predicts spending on TV will increase next year. 

By David Kirkpatrick • Sept. 12, 2016

Facebook enables brands to cross-post videos produced by publishers

The latest change will allow publishers to create videos for brands and then cross-post those videos to the brands’ Page without the brand having to upload the video themselves.

By David Kirkpatrick • Sept. 9, 2016

Report: 66% of social video advertisers plan to run campaigns on Facebook

Facebook appears to be winning the battle for video advertisers with its social competitors.

By David Kirkpatrick • Sept. 7, 2016

Report: Ad fraud is top worry for marketers and agencies

Click fraud, bot traffic, and ad viewability are all top-of-mind issues for those making digital media buys. 

By David Kirkpatrick • Sept. 6, 2016

Twitter enables brands to partner with live video creators

Twitter is quickly becoming a major player in live streaming video content — and now it's hoping to get brands in on the action. 

By David Kirkpatrick • Sept. 6, 2016

Vertical video ads for mobile go live on Facebook

For one ad, a digital agency found engagement rates with the vertical format are three times higher than for square video ads.

By David Kirkpatrick • Sept. 6, 2016

Matching Facebook Live, Twitter's Periscope tests pre-recorded video in live streams

Twitter and Facebook are bring TV-like elements to live streaming video on social media.

By David Kirkpatrick • Sept. 2, 2016

Instagram rolls out long-desired pinch-and-zoom capability

After users cried out for a pinch-and-zoom feature on the app, Instagram finally decided to give them what they want.

By David Kirkpatrick • Sept. 1, 2016

Study: Gen Z prefers to watch video on mobile devices

Research by Sharethrough found that Gen Z prefers to watch video, including TV, on smartphones over other devices.

By David Kirkpatrick • Sept. 1, 2016

YouTube live video views up 80% over last year

As live video takes off online, Google's YouTube is fighting Facebook and Twitter for live streaming dominance. 

By David Kirkpatrick • Aug. 31, 2016

Differentiating from Snapchat, Instagram brings personalized suggestions to Stories feature

Widely seen as a Snapchat copycat feature when it was first launched, Instagram's new Stories feature now boasts a major difference.

By David Kirkpatrick • Aug. 31, 2016

Twitter's new program pays creators to make videos

Twitter's 70-30 revenue split gives the platform a boost in competing for star video creators with YouTube, which only shares 55% of the revenue with its content creators. 

By Davide Savenije , David Kirkpatrick • Aug. 31, 2016

For first time in two years, Nielsen adds to estimate of US TV homes

More people than ever are watching TV, but people aren’t watching TV the same way they once did.

By David Kirkpatrick • Aug. 29, 2016

Facebook embraces vertical video in mobile news feeds

Taking another page from the Snapchat playbook, Facebook is bringing more vertical video to mobile. 

By David Kirkpatrick • Aug. 29, 2016

Study: TV and YouTube have a symbiotic relationship

While reports suggest digital video is starting to encroach on linear TV's mind share, Nielsen found that digital video and traditional TV increase each other's reach and engagement. 

By David Kirkpatrick • Aug. 29, 2016