Facebook: 80% of holiday shopping season posts are on mobile

The latest research from Facebook provides marketers with insights into how people are likely to connect and shop—particularly on mobile devices—this coming holiday season.

By David Kirkpatrick • July 20, 2016

Study: Publishers' native Facebook videos get 268% more shares than article links

Coming on the heels of Facebook's recent algorithm change, research by NewsWhip found that native video is more effective than article links for publishers. 

By David Kirkpatrick • July 18, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Facebook gives live video streamers the power to restrict their audience

Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.

By David Kirkpatrick • July 18, 2016

After Pokemon Go: What marketers need to know about augmented and virtual reality

The mainstream success of Pokemon Go shows how quickly—and powerfully—AR and VR applications could become marketing tools.

By David Kirkpatrick • July 15, 2016

New data shows how Facebook and Instagram users are different

Instagram and Facebook may share an ad platform and ad formats, but marketers should understand the nuances between both sets of social users. 

By David Kirkpatrick • July 15, 2016

Study: 63% of marketers plan to spend more on video in 2017

Mobile video is gaining steam, but many marketers are still unsure of how best to take advantage of the medium.

By David Kirkpatrick • July 14, 2016

Forget horizontal or vertical—marketers find success with square-shaped videos on Facebook

Viewers are 67% more likely to watch a full-length square video than a horizontal one, according to research.

By David Kirkpatrick • July 14, 2016

Twitter reaches deal to live stream Democratic, Republican conventions

With the CBS News deal, Twitter continues to bolster its presence in live video streaming.

By David Kirkpatrick • July 12, 2016

Do you need sound for videos on social media?

Brands are struggling to make sense of competing statistics from Facebook and Snapchat that downplay and emphasize the importance of sound in video, respectively. 

By David Kirkpatrick • July 11, 2016

Report: After NFL deal, Twitter in talks for more live sports video streams

After inking a deal with the NFL, Twitter is speaking with the NBA, MLS and Turner, according to Recode. 

By David Kirkpatrick • July 11, 2016

Twitter debuts first live stream broadcast

In an effort to get ready for live streams of 10 NFL games this fall, Twitter tested its capabilities with commentary, highlights, and replays from Wimbledon.

By David Kirkpatrick • July 7, 2016

Research: Only 1% of Fortune 500 brands' Instagram interactions are comments

Brands are getting notice on Instagram, but not engagement, with "likes" making up 99% of user interactions.

By David Kirkpatrick • July 7, 2016

Mobile video ads are punching through the noise, new research indicates

In an increasingly mobile-first world, video is making major inroads. 

By David Kirkpatrick • July 6, 2016

Report: Publishers see strong video performance on Facebook

As the social media platform's new algorithm takes hold, video may be the light at the end of the tunnel for publishers losing Facebook reach.

By Davide Savenije • July 5, 2016

Study: 84% of internet users will watch Olympics on TV, but many will also use second screens

Less than half of U.S. internet users will watch the games live on their computers.

By Davide Savenije • July 5, 2016

With new report, IAB aims to clear up confusion around programmatic video solutions

Seeing a need to clear the air on programmatic video, the Interactive Advertising Bureau released a new white paper explaining the spectrum of automation in the space.

By David Kirkpatrick • July 1, 2016

Nielsen: 18-49-year-olds spend most time on digital, not live TV

Live TV tops time spent for all users, but digital is gaining quickly, especially among younger users.

By David Kirkpatrick • June 28, 2016

Report: Twitter close to announcing new live video deals

Not to be overshadowed by Facebook Live, Twitter has been making moves to bolster its live stream offerings and become a "first screen."

By David Kirkpatrick • June 27, 2016

YouTube brings live streaming video to mobile

In a bid to catch up with Facebook and Twitter, YouTube is now letting users live stream video from their mobile devices.

By David Kirkpatrick • June 27, 2016

Instagram rolls out 'Picked for you' video recommendations

The new feature comes as an organizing algorithm on the “explore” tab.

By David Kirkpatrick • June 24, 2016

YouTube's Brand Partner Program ready to educate ad agencies

YouTube’s Brand Partner Program is offering education on making the most of its platform for brand marketers and now adds a focus for agencies.

By David Kirkpatrick • June 24, 2016

Want to get an app installed? Understand your audience

That's the conclusion of research involving 10 billion mobile ad impressions.

By David Kirkpatrick • June 24, 2016

Facebook ready to test ads on streaming video

The company is looking for ways to help Facebook Live content producers monetize their efforts.

By David Kirkpatrick • June 24, 2016

Facebook announces Audience Insights API, slideshow enhancements

Facebook's moves comes as the social media platform is looking to help marketers understand how to better reach its users, especially on mobile.

By David Kirkpatrick • June 23, 2016

Facebook inks 140 deals with media, celebrities to bolster live video content

Facebook has seeded its Facebook Live streaming video feature with professional talent after inking contracts with a range of media companies and celebrities.

By David Kirkpatrick • June 22, 2016