Ketel One sponsors season 2 of Adam Rippon's YouTube series

During each episode of "Break the Ice," the Olympic skater and his guest will take a break from the rink to drink Ketel One martinis.

By Dianna Christe • Oct. 30, 2019

How to navigate social video's growth spurt

YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention.

By Robert Williams • Oct. 30, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

NBCUniversal rolls out shoppable ad unit

Now out of beta testing with brands including Lacoste and Walmart, the format generated conversions that were 30% greater than e-commerce benchmarks.

By Robert Williams • Oct. 29, 2019

Tazo tea and RZA bring overnight camp experience to Staten Island

The Unilever beverage brand is rebooting its immersive series with a focus on mindfulness.

By Barry Levine • Oct. 29, 2019

Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich

New ads indicate the offering — a success driven largely by viral organic marketing — will be a permanent menu fixture moving forward.

By Peter Adams • Oct. 28, 2019

HBO makes it rain virtual squids for 'Watchmen' premiere

The network's specially marked OOH billboards interact with smartphones to generate AR effects.

By Robert Williams • Oct. 28, 2019

Ad spending growth will accelerate to 6% worldwide in 2020, study says

For the first time, digital advertising is expected to account for more than half of the total.

By Robert Williams • Oct. 28, 2019

Gap adopts sentimental tone for digital-focused holiday campaign

The effort is notable for being a clear departure from the recent past, when the brand focused heavily on TV and music in Q4. 

By Dianna Christe • Oct. 28, 2019

Chipotle's 'Boorito' returns in TikTok challenge for Halloween

The Mexican food chain is offering free burritos for a year to five TikTok users who post the most popular "before and after" views of getting into costume.

By Robert Williams • Oct. 25, 2019

Twitter's ad business stumbles as tech bugs bog down performance

The company previously forecast a slowdown in Q3, but unexpected glitches considerably hindered growth.

By Peter Adams • Oct. 24, 2019

Taco Bell, T-Mobile buy in as Quibi fills year 1 ad space

Set to launch in April, the mobile video platform is offering non-skippable pre-roll spots and plans to experiment with other ad formats.

By Robert Williams • Oct. 24, 2019

Kind Snacks' TikTok challenge quickly tallies 18M views

Participants could win a trip to New York and a year's supply of Simple Crunch Bars if their video is the top-viewed during the contest.

By Robert Williams • Updated Oct. 25, 2019

Ally Financial turns US cities into immersive Monopoly game board

Through users' smartphones and augmented reality, the partnership offers a gamified experience that promotes financial literacy.

By Robert Williams • Oct. 23, 2019

Study: In-game banner ads have high viewability, but low recall

When it comes to ad viewability, Instagram is eight times more effective than gaming apps and five times better than desktop, Kargo's research found.

By Robert Williams • Oct. 23, 2019

Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp

The brand is "going dark" on social media and giving away free beer to up to 118,000 people — the number of the brand's Instagram followers.

By Dianna Christe • Oct. 23, 2019

Patrón pops open tequila orders via Instagram Stories ads

It is the first liquor brand to do so, and is fulfilling delivery via third parties Drizly, Instacart and Reserve Bar.

By Peter Adams • Oct. 22, 2019

TikTok bans accounts showing Islamic State propaganda videos

Some of the videos were decorated with filters of stars and stripes, apparently to make them more visually inviting to teens.

By Robert Williams • Oct. 22, 2019

Twitch taps top Zynga marketing exec Doug Scott as CMO

Scott's hiring comes just weeks after Twitch unveiled its first brand campaign aimed at broadening its audience beyond gamers.

By Robert Williams • Oct. 22, 2019

IAB: US digital ad growth rate slowed during the 1st half of 2019

A decline in revenue growth rate compared to last year could be a warning sign as the possibility of a recession looms.

By Barry Levine • Oct. 22, 2019

Burger King lets spirits taste test new Ghost Whopper at seance

In a creative stunt, a medium invited spirits to inhabit his body and try the brand's new Halloween burger.

By Barry Levine • Oct. 22, 2019

How retro candy brands are hitting the nostalgia sweet spot

Just in time for Halloween, Russell Stover and others are rethinking their marketing and positioning. Will consumers bite?

By Shane Schick • Oct. 22, 2019

Natural Light Seltzer kicks off ad blitz amid reported White Claw pullback

A recent Kantar analysis indicated that category leader White Claw cut media spending 30% due to product shortages.

By Peter Adams • Oct. 21, 2019

Chili's new CMO dishes on brand DNA and marketing's role within the organization

Ellie Doty details how Chili's integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brands.

By Chris Kelly • Oct. 21, 2019

Amazon agency specialist breaks down the platform's opportunities and challenges

At 4A's StratFest, Podean CEO Mark Power said it's important to get the foundations right when working with Amazon, something that's resource-intensive but could be worth the effort.

By Peter Adams • Oct. 18, 2019

Burger King dares mobile gamers to promote small-ball soccer team

For its Uber Eats tie-up, the burger chain encourages gamers to tweet videos of their ball-handling skills while virtually sporting Stevenage F.C. jerseys.

By Robert Williams • Oct. 18, 2019