Video: Page 84
-
Foot Locker invests in e-commerce and content platform NTWRK
The relationship will allow the athletics retailer to access another channel through which to reach young consumers.
By Tatiana Walk-Morris • Sept. 30, 2019 -
Acura targets performance-minded young drivers on Amazon, Bustle and Thrillist
"Less Talk, More Drive" features partnerships with publishers like Donut Media, a YouTube channel with 2.57 million subscribers.
By Robert Williams • Sept. 30, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Squarespace showcases small business clients in 'Make It Real' campaign
The e-commerce provider gets in on the OOH renaissance with billboards in New York, Chicago, Toronto and London.
By Dianna Christe • Sept. 30, 2019 -
Twitch taps comedian Eric Andre for 1st brand campaign
The platform is included in a deal between Amazon and the NFL to stream "Thursday Night Football" for the third straight year.
By Robert Williams • Sept. 27, 2019 -
Bud Light brings 'Overwatch' to life at esports league finals
Beer will not be served at Philadelphia's Wells Fargo Center for the Overwatch League Finals until 100 fans participate in a real-life version of a game move.
By Barry Levine • Sept. 27, 2019 -
Fritos goes digital-only in 1st creative campaign since 1971
The PepsiCo-owned snack's "Here's to the Moment" campaign was inspired by the parents of a Frito-Lay executive.
By Robert Williams • Sept. 27, 2019 -
Twitch pushes Grubhub beyond Instagram's 'digital mood board of food porn'
"When I think about gaming, I think it's like the new 'Netflix and chill' for us. Grubhub and gaming go hand in hand," VP of Brand Marketing and Creative Jessica Burns said.
By Natalie Black (Koltun) • Sept. 27, 2019 -
Everlast re-ups its 'Be First' campaign with inclusivity focus
Featured athletes include the first male professional boxer who is transgender and the first above-knee amputee fighter to defeat a "fully bodied" boxer.
By Barry Levine • Sept. 26, 2019 -
McCormick unveils Flavor Maker app for home chefs
The app has an immersive VR video called "Fields of Vision" to show how spices are harvested.
By Robert Williams • Sept. 26, 2019 -
Honda debuts animated comic book on social media
"Revenge of the Biospiders" highlights the 2020 Civic hatchback for National Comic Book Day.
By Robert Williams • Sept. 26, 2019 -
Walmart challenges TikTok users to share dance moves
The retailer signed up six influencers to show off their #SavingsShuffle moves and urge others to participate.
By Robert Williams • Sept. 26, 2019 -
Gen Z sways household buying decisions after seeing Snapchat ads, study finds
While a majority of the cohort is not the primary purchaser within their homes, 63% of sales for CPG advertisers were linked to ads seen only by Gen Z Snapchat users.
By Natalie Black (Koltun) • Sept. 26, 2019 -
How uncool Mastercard cracked the esports code with 'League of Legends'
Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans.
By Peter Adams • Sept. 26, 2019 -
Snapchat lengthens video ad limit to 3 minutes
The image-messaging app also added swipe-up actions to six-second commercials and goal-based bidding.
By Robert Williams • Sept. 25, 2019 -
Banana Republic drafts NFL star Jared Goff for fall meme campaign
The brand is trying to push its media mix in ways that are most relevant for Goff's fans while being disruptive in the fashion category.
By Dianna Christe • Sept. 25, 2019 -
How Chipotle saved its brand by embracing a centralized digital marketing strategy
CMO Chris Brandt spoke about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months.
By Peter Adams • Sept. 25, 2019 -
Macy's tests Verizon Media's new immersive AR ads
The AR ads let marketers create immersive interactive content for customers who want to evaluate virtual versions of products.
By Robert Williams • Sept. 24, 2019 -
Tinder's interactive video series 'Swipe Night' seeks Gen Z daters
The choose-your-own-adventure series aims to give younger users of the dating app something to talk about.
By Robert Williams • Sept. 23, 2019 -
Lego tunes in Mark Ronson for 1st global brand campaign in 30 years
Centered on a whimsical animated video, the campaign also includes OOH elements that encourage kids to challenge gender stereotypes.
By Dianna Christe • Sept. 23, 2019 -
Honda taps customers' stories to highlight safety features on social media
Generation Z car buyers tend to be more aware of the latest automotive technologies, including safety features.
By Robert Williams • Sept. 23, 2019 -
CTV startup Innovid acquires display ad firm Herolens
Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.
By Peter Adams • Sept. 20, 2019 -
76% of ad execs haven't placed ads on Snapchat, study says
Future spending intentions on the image-messaging app have improved since April, according to RBC.
By Robert Williams • Sept. 20, 2019 -
Google, Amazon ranked top TV ad spenders for NFL opening weekend, study says
Tech companies represented 19% of the TV ad spend during opening weekend, a larger share than any other sector.
By Barry Levine • Sept. 20, 2019 -
Ketel One refreshes Emmy-linked campaign with animated ads
"Drink Marvelously" updates the Diageo vodka brand's cocktail-based campaign from last year's Emmy Awards.
By Barry Levine • Sept. 20, 2019 -
Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers
The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads.
By Barry Levine • Sept. 19, 2019
Previous
