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What We're Reading: Page 117

Industry reads hand-picked by our editors

Dec 14, 2022

Ad Age
Women, college athletes draw more sponsorships as sports marketing diversifies
Adweek
MLS and Fox Sports Strike 4-Year Renewal, Disney Deal Expires
Digiday
UM expands commerce media practice for clients Johnson & Johnson, EJ Gallo Winery, others with newly expanded unit

Dec 13, 2022

The Drum
One Times Square: What Advertisers Need To Know About Renovation Of OOH Epicenter
The Wall Street Journal
YouTube Stars Cash In Video Rights for Millions of Dollars
Digiday
Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant - Alibaba, ByteDance in the mix

Dec 12, 2022

The Wall Street Journal
Tumblr Shoots for a Comeback With Users and Advertisers
Digiday
Publishers prime their YouTube Shorts strategies ahead of next year’s revenue-sharing program
MediaPost
FIFA World Cup: $213.6M In National TV Ads - 8.4B Impressions So Far

Dec 09, 2022

The Wall Street Journal
Hertz Names First CMO Since 2020 Amid New Focus on Electric Vehicles
Social Media Today
New Report Shows That Young Users are Increasingly Turning to TikTok for News Content
CNN
FTC looks to block Microsoft’s blockbuster acquisition of Activision Blizzard

Dec 08, 2022

Variety
Nielsen-Owned Gracenote to Track Disability Representation on TV (EXCLUSIVE)
CNBC
Sam Bankman-Fried lobbied for Taylor Swift deal as FTX bled cash and execs urged restraint
Ad Age
Ford CMO Suzy Deering abruptly departs

Dec 07, 2022

Digiday
Whisper it: some advertisers still like Elon Musk’s Twitter
CNBC
Netflix co-CEO: Streamer likely to offer multiple ad-supported tiers
Variety
BuzzFeed Layoffs: Company Cuts 12% of Employees

Dec 06, 2022

The Wall Street Journal
PepsiCo to Lay Off Hundreds of Workers in Headquarters Roles
CNN
Meta threatens to remove news content over US journalism bargaining bill
Digiday
‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags
Ad Age
NBCU CEO says State of TV Advertising has ‘Gotten Even Worse’ Recently

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