The Latest

  • A photograph of a gray sign with a red box inside with white letters that says "Jack" under the box it says "in the box."
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    Justin Sullivan via Getty Images
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    Jack in the Box names CMO to strengthen product innovation, loyalty

    Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

  • Offices at Night
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    Unsplash/Mike Kononov

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    Sponsored by Stravito

    How to turn the insights you already have into better commercial outcomes

     Your best decisions depend on insight you already have — if you can use it in time.

  • an executive reviews information on their tablet inside a boardroom
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    More CMOs struggle with workloads as confidence in teams slips: report

    While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing teams in 2026.

  • Digital approval and task management with futuristic interface. Businessman using stylus on tablet to complete checklist, analyze data on smart dashboard. Concept of workflow automation, e-signature.
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    PubMatic offers agentic platform access to indie agencies in new deal

    A partnership with the Untapped Growth media collective could offer a welcome boost for independents amid ongoing holdco consolidation.

  • NFL players and Old Spice Guy in an ad
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    Retrieved from Old Spice on March 27, 2026
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    P&G’s Pritchard on how brands must navigate a new epoch in marketing

    The brand chief at one of the world’s largest advertisers credited the speed of recent campaigns to the use of AI tools and its in-housing strategy.

  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    How brands and agencies are strategizing CTV investments in 2026

    Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.

  • Billie Lab campaign
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    Courtesy of Billie
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    Column

    Campaign Trail: Billie designed a surreal world with women in mind

    The Edgewell personal care brand’s in-house team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving foam.

  • Pamela Anderson poses on set for Aerie's "100% Aerie Real" campaign.
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    Courtesy of Aerie
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    How Aerie is pushing back against AI content with Pamela Anderson

    CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

  • Gigi Perez plays guitar in a Hollister video
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    Courtesy of Hollister
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    Why Hollister made a music video instead of a traditional ad campaign

    The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

  • Tom Brady holds a soccer ball while wearing a white soccer jersey. In his free hand, his pointer figure is pointed upwards. On the second half of the screen is an ad for a giveaway.
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    Courtesy of Ferrero
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    Ferrero plans largest marketing commitment to date for World Cup push

    The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with football legend Tom Brady.

  • A sign shows elevated gas prices in California.
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    Justin Sullivan via Getty Images
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    Nearly $100B in global ad growth at risk if energy crisis persists: WARC

    Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to preserve thin margins. 

  • TikTok executive Khartoon Weiss stands on a stage in front of a screen showing the app's logo on a red background.
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    Peter Adams/Marketing Dive
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    TikTok pitches advertisers on bold new chapter under US joint venture

    The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.

  • The Apple logo is displayed on a storefront in Berlin, Germany, on April 23, 2025.
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    Sean Gallup via Getty Images
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    Apple rolls out ads for Maps as advertising revenue grows

    As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function and via Suggested Places.

  • Unilever appoints Samy
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    Courtesy of Unilever
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    Unilever taps influencer agency for food biz as potential spinoff looms

    Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to sell to McCormick & Co.

  • An interactive Amazon ad on a Samsung TV
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    Courtesy of Samsung Ads
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    How CTV advertising prepped for next-gen reinvention at NewFronts

    Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.

  • Walmart and Vizio logos sit on a stage in New York
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    Peter Adams/Marketing Dive
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    Walmart, Vizio outline strategy for tying CTV ads to retail outcomes

    At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.

  • A person holds a baseball in front of a Ford truck
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    Courtesy of Ford
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    Ford strengthens MLB ties through exclusive, multiyear partnership

    The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB achieving record sponsorship revenue.

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    Courtesy of S4 Capital
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    Martin Sorrell’s outlook on AI, media transparency and agency upheaval

    The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more.

  • Paige Bueckers appears in an Ally ad around its WNBA partnership
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    Courtesy of Ally
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    5 ways advertisers can optimize women’s sports investments

    New research from WPP Media highlights the unique qualities of women’s sports viewers and how athlete-led creative can improve brand outcomes.

  • Woman holds Sprite
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    Courtesy of Sprite
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    Sprite reasserts cultural bona fides with global platform, brand refresh

    To engage Gen Z, “It’s That Fresh” utilizes creator-first social amplification and retail programming.

  • Scottie Pippen for Mr. Pibb
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    Courtesy of Mr. Pibb
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    How Coca-Cola embraces a challenger mindset to market Mr. Pibb

    The brand enlisted NBA legend Scottie Pippen in a campaign created by WPP Open X, led by Majority and amplified by Havas, Publicis and Zeno.

  • A photo of a person holding a mobile phone horizontally and playing a game on the phone.
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    Getty Images
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    Hispanic consumers and mobile in-game ads: Here’s what the numbers say

    In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Portal Latino research.

  • Jason Kelce for Garage Beer
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    Courtesy of Garage Beer
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    ‘Dumb is hard to replicate’: How Garage Beer wins with content, community

    Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.

  • Samsung Crumbl
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    Courtesy of Samsung Ads
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    How Crumbl leveraged CTV to drive mobile app downloads

    The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.

  • Colgate campaign imagery for its "Your Smile Is Your Strength" video ad.
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    Courtesy of Colgate
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    Colgate aims for stressed millennials with campaign about resilience

    “Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.

  • Executives are seen speaking during a meeting.
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    Getty Images
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    Principal media buying: How marketers can safeguard themselves, per ANA

    The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete governance guidelines.