The Latest

  • Several panelists discuss brand values on stage during a session at Advertising Week NY.
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    Credit: Shutterstock for Advertising Week New York

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    Why brands should stand firm on their values despite the fear of backlash

    Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.

  • A close up picture of an American Express credit card.
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    Getty Images
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    American Express debuts ad network boasting contextual targeting prowess

    Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

  • CeraVe NBA partnership
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    Courtesy of CeraVe
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    Inside CeraVe’s social-first partnership with the NBA

    The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.

  • A Starbucks remade as a "Starbies"
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    Courtesy of Starbucks
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    Starbucks ties in-store experiences, rewards to new Taylor Swift album

    The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the largest global listening party.”

  • Two business people signing a contract
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    simarik via Getty Images
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    Huge expands AI creative capabilities with Both&Yes acquisition

    Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

  • Alan Ritchson in an ad for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Column

    Campaign Trail: Dr. Squatch makes masculinity fun again in ‘Manlandia’

    The Unilever-owned men’s grooming brand tapped hunky “Reacher” star Alan Ritchson to address male malaise.

  • A Cracker Barrel sign hangs on the outside of a restaurant.
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    Joe Raedle via Getty Images
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    Cracker Barrel sacks brand consultancy, shuffles leadership

    The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to a strategy reversal.

  • A pedestrian walks in front of the Meta headquarters.
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    Justin Sullivan via Getty Images
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    Meta streamlines AI use for brands with new business agent, creative tools

    Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.

  • Three men in different colored button-up shirts each hold a bottle of Lunazul as they walk through a field.
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    Courtesy of Heaven Hill Brands
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    Lunazul Tequila expands NBA presence with team tie-ups, Shaq podcast

    Parent Heaven Hill recently partnered with two new agencies, one of several moves to bolster brands like Lunazul, Evan Williams Bourbon and more.

  • A Qdoba storefront
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    Retrieved from Qdoba on October 02, 2025
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    Q&A

    Qdoba’s new CMO on turning the fast-casual chain into a national brand

    As it rapidly expands, the chain is relying on an agency roster including Leo, Influential and other Publicis shops, newly appointed CMO Jon Burke explains.

  • A man holds a plate of Totino's pizza rolls
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    Courtesy of General Mills
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    General Mills doubles down on snackable content with sketch series

    “The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle. 

  • Person wears Oura ring in a car
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    Courtesy of Oura
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    How Oura keys into self-expression to reach Gen Z, millennials

    The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.

  • Jack in the Box video game
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    Courtesy of Jack in the Box
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    Jack in the Box launches AI-powered in-app game to deliver value

    DealQuest: Revenge of the Munchies offers bigger rewards the deeper players get into the game, potentially attracting cash-crunched consumers.

  • An old TV displays the Target logo against a white background
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    Permission granted by Target
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    Target plots retail, marketing blitz around ‘Stranger Things’ final season

    Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.

  • A group of business executives networking at a conference.
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    Getty Images
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    Top marketing conferences to attend in 2026

    Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to map out their plans.

  • The TikTok app is displayed on an Apple iPhone.
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    Getty Images
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    Sociable: Will the US government manipulate TikTok’s algorithms?

    Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.

  • A hand holding an iPhone showing the Apple Pay setup screen. The interface displays a Mastercard graphic with instructions for adding a card, and the phone is partially in its packaging against a warm yellow background.
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    Alamy
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    Mastercard makes bigger grab for commerce media dollars with new network

    In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft. 

  • FanDuel, DraftKings, FTC, DOJ, antitrust, collusion, balto
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    Scott Olson via Getty Images
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    DraftKings bets on NBCU’s wide sports reach with multiyear ad deal

    The deal grants the betting platform exclusive integrations and digital sponsorships across sports properties including the NFL and NBA.

  • Leighton Meester as Lady Godiva for a Godiva campaign
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    Courtesy of Godiva
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    Godiva taps Leighton Meester for brand reset ahead of 100th anniversary

    The Belgian chocolate brand’s global campaign features the “Gossip Girl” star and spans CTV, OOH, billboards, digital, social and influencer elements.

  • Horizon Global logo
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    Courtesy of Horizon Global
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    Horizon Media, Havas form joint venture to woo global marketers

    Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.

  • Doritos Stranger Things telethon
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    Courtesy of PepsiCo
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    Doritos dials up ‘80s-style telethon for ‘Stranger Things’ final season

    David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.

  • One of the entrances to the Federal Trade Commission Building in Washington, DC, that serves as the headquarters of the Federal Trade Commission (FTC).
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    Getty Images
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    Omnicom, IPG agree to finalized FTC order with stricter ad rules

    Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad spending.

  • Two screenshots of a mobile device purchasing a vase within the ChatGPT platform from Etsy
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    Retrieved from Etsy on September 30, 2025
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    ChatGPT lets shoppers buy products within the platform

    Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.

  • Rear view wide shot of a woman sitting working at a computer in an office in Newcastle Upon Tyne, North East England. She has her hands behind her head as she stretches, looking at the screen.
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    SolStock via Getty Images
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    Lower-funnel marketing accelerates amid flagging economy, IAB finds

    With tariff fears growing, IAB revised its 2025 ad spend forecast down. 

  • Athletic Brewing
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    Courtesy of Athletic Brewing
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    Athletic Brewing makes a play for nonalcoholic beer this football season

    To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.