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How marketers can fuel social, discoverability with experiences

At Advertising Week, VaynerX’s Gary Vaynerchuk and marketers from Target and JPMorgan Chase discussed balancing content and activations.

How brands’ deeper creator deals are unlocking cost efficiencies, results

Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.

Top marketing conferences to attend in 2027

A list of all the must-attend events for advertising executives looking to network and refine their strategies across culture, technology and more.

Updated Oct. 16, 2026

How Poppi keeps its cultural marketing fizz without over-relying on data

Partnerships ranging from the Dallas Cowboys to New York Fashion Week designers are largely driven by gut instinct, Head of Culture Sophia Sesto says.

Why Panda Express is embracing an ‘always-on’ gaming strategy

The brand is adopting a more permanent strategy when it comes to gaming, including the release of its Roblox game as a persistent virtual destination.

TikTok broadens agentic AI play, brings global ad network to US

New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.

Papa Johns’ CMO on how the brand is reasserting itself as delivery evolves

Newly appointed Global CMO Chris Lyn-Sue digs into the chain’s Walmart Express Delivery partnership and his plans for the rest of the year.

Inside Advertising Week’s changes — and a bid for $100M in creator deals

The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.

CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study

Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.

Midsize brewers shake up marketing strategies as Americans drink less

Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.

Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort

The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.

Discord steps up play for mobile advertisers with rewarded video product

A new format and the chat platform’s first Ads Manager for running campaigns arrive as gaming becomes an increasingly important channel for marketers.

Cava hires Dr. Squatch marketer as CMO to build on growth

John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the fast-casual chain.

What Kroger’s predictive scoring work means for e-commerce marketers

The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.

How Thorne built a brand platform ahead of $3.8B P&G deal — and what’s next

Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a communication style.

Sociable: TikTok adds certification tiers for agency partners

The platform will offer Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.

CMOs must rethink entry-level talent as AI alters marketing needs: Gartner

Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead.

How Amazon is streamlining ad buys across multiple formats with AI

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.

Subway’s CMO on finding room to grow between competitors in QSR

“The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform from Martin.

NHL taps Adobe as creative, marketing and AI partner

The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”

Twisted Tea dons camo for collab campaign as brand faces headwinds

The fall-focused effort, which arrives as a new CMO prepares to join parent company Boston Beer, will feature social content and creator activations.

Dave & Buster’s shakes up agencies amid bid to rebuild brand relevance

Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.

E.l.f. jams to second music album under entertainment marketing arm

“Mirror Mix” features seven rising artists and will be promoted through a partnership with lyrics platform Genius around its Open Mic content series.

DoorDash doubles down on WPP, naming agency global media partner

WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.

How Jeep is charting a new course for its marketing

Created by Highdive, “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.