E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. 

Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

Lysol taps Snooki for social campaign promoting the ‘StinkCheck’

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.

How DoorDash Ads balances advertiser needs with the consumer experience

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.

How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI

CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future of Brand Summit.

Herbal Essences taps into infomercial nostalgia to serve ‘scent traps’

The P&G hair care brand enlists “Love Island” star Amaya Espinal to celebrate the power of scent in digital and out-of-home ads.

Brand valuations swing wildly amid AI, market-driven disruption: report

Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram also gained ground.

Sonoco’s inaugural TV ads put a lens on packaging’s everyday moments

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director.

Don Julio celebrates Día de Muertos traditions with global pop-ups

The Diageo-owned tequila brand will host events in 12 cities in partnership with Mexican bakery Panadería Rosetta. 

Why Target is embracing social-first marketing for its Woolrich collab

A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.

3 stats show Publicis’ AI-powered marketing strategy is paying off

AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said when discussing Q3 results.

CMOs share what brands get wrong when marketing to Gen Z

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

Axe’s latest swing: When TikTok absurdism meets brand design

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.

Social media is changing live events: Here’s what the numbers say

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

How Keurig Dr. Pepper embraces flywheel marketing to drive performance

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

Gap Inc. recruits micro-influencers for new affiliate program

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.

PubMatic: Our Nvidia partnership is paying off

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.

E.l.f., MAC on driving growth through inclusivity — and tips for others

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel.

Inside Domino’s first refresh in a decade — including its ‘cravemark’

With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.

In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’

PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.

How brand expectations for creator AORs are evolving as investment grows

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.

Instacart grows its retail media bona fides with TikTok integration

The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.

From keyword to dialogue: How Hyundai optimizes for AI-driven search

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide. 

How Molson Coors, PepsiCo operationalize rapid, relevant culture plays

Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week.

Kraft Heinz CMO on being culturally nimble without losing brand equity

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.