- Translation landed the Champs Sports account after a review by the athletic apparel retailer.
- The agency will be responsible for the advertising and social media for the Foot Locker-owned company.
- Translation is replacing incumbent agency Zambezi, which was with Champs since 2010.
The addition of Champs to its client roster is great news for Translation. The agency has some big shoes to fill following Champs' three-year relationship with Zambezi, but Translation is no stranger to big accounts — it currently handles the Sprite account and, until last year, held the account for Bud Light.