- Recent headlines have been declaring Facebook dead, but Forrester analyst Nate Elliot wants to set the record straight that the social giant is fine.
- Elliot points out that a heavily covered Princeton study was flawed because of its theory comparing Facebook's livelihood to the spread of a virus; the analogy doesn't work on several levels.
- Facebook is also still doing fine with teens. Even though reports show young people are leaving for other social sites, the adoption rate among 18- to 24-year olds is still an impressive 89% according to comScore.
Facebook is an easy target because it is the top dog. Although growth may be slowing, that is mostly because the social network is reaching a saturation point. It would be foolish to abandon marketing or advertising campaigns with Facebook just because some reports say it might be loosing footing. The sheer number of users still on the site make it valuable, even if Forrester also just said in October that marketers should avoid the site. Yeah, we remember that.