Micro-blogging platform Twitter on Thursday announced that they filed for a future IPO with the U.S. Securities and Exchange Commission—naturally doing so via a tweet. The announcement confirmed rumors, putting to rest a great deal of speculation.
As you can imagine, it didn't take long for the news to explode across the Twitterverse, as well as other social networks. Marketing experts and journalists in particular were quick to express their thoughts on the announcement.
Many of the reactions carried a positive and excited tone. Chris Brownridge, an entrepreneur behind mobile ad startup Vungle, had a humorous, but overall positive, reaction to the news. Notice the #TWIPO hashtag, which quickly gained popularity after the announcement.
Other reactions, like this one from Huffington Post's social media editor, Ethan Klapper, applauded (perhaps sarcastically—it’s hard to tell) Twitter’s decision to make the announcement via tweet.
Naturally Twitter announces its IPO via Twitter. What other way?— Ethan Klapper (@ethanklapper) September 12, 2013
Speculation arose immediately as to what the announcement means for the platform. One of the more clever tweets came from Callie Schweitzer, director of digital innovation at TIME and a former marketing exec.
Your ad here. #twitterIPO— Callie Schweitzer (@cschweitz) September 12, 2013
As with any big announcement, there were, of course, negative reactions—many of which fixated on Twitter’s choice of the word “confidential” in making the announcement via a very public Twitter account. Ben Schaechter, mobile product manager at Yahoo, had a short and sarcastic response to the word's use.
.@twitter Super confidential, guys.— Ben Schaechter (@Bensign) September 12, 2013
Not surprisingly, there were even other brands trying to capitalize on the conversation. See how CNBC tried to create a dialogue with their tweet below.
FILL IN THE BLANK: Twitter has announced it's going public. My first reaction is ______. #TwitterIPO— CNBC (@CNBC) September 12, 2013
Finally, The New York Times' Kevin Roose brought attention to the funny and sad, but true, fact that maybe Twitter users’ priorities were a little skewed.
Twitter's earth-shaking IPO tweet has 7,500 RTs. Justin Bieber saying "Hi" has 65,000. http://t.co/A10vQf5enW— Kevin Roose (@kevinroose) September 12, 2013
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