Cointreau mixes with Bumble for Margarita Mondays

Experiential events deepen exposure to the brands while giving Bumble users an activity to share with people they meet on the mobile app.

By Robert Williams • May 21, 2019

Busch offers to marry a lucky couple and pay the bill

A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest.

By Barry Levine • May 21, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo

The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.

By Chantal Tode , Barry Levine • May 21, 2019

DoorDash emulates restaurant pop-up trend in new integrated campaign

The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.  

By Peter Adams • May 20, 2019

AB InBev quietly builds in-house creative agency

In less than a year, Draftline has grown to include 50 employees working across 42 brands on packaging, digital video, out-of-home and other projects.

By Dianna Christe • May 20, 2019

Study: Victoria Beckham leads luxury fashion brands in social engagement

Gucci and Louis Vuitton also scored well among a broader audience of Instagram users.

By Robert Williams • May 20, 2019

Macy's summer campaign heads outside with Pinterest Pincodes

Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.

By Dianna Christe • May 20, 2019

Should grocers open pop-up shops?

While the concept may be trendy, experts say the temporary outlets could also help to boost private label sales and gauge interest in new markets.

By Lauren Manning • May 20, 2019

TikTok tops App Store downloads for fifth straight quarter

The social-video app is the only one in the top five not owned by Facebook or Google. 

By Robert Williams • May 17, 2019

Wingstop lets fans 'video bomb' its TV ad

Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media. 

By Robert Williams • May 17, 2019

Waze zooms in on local pain points with first TV ads for Carpool

Two TV spots debuted this week in Washington, D.C., as part of a commuter-focused effort that kicked off in April with bus wraps, highway billboards and ads in Metro stations.

By Natalie Black (Koltun) • May 17, 2019

Reese goes all-in on ASMR with feature-length film starring 5 creators

The brand's Canadian arm uncovered trendlines that show interest in ASMR YouTube videos grew almost ten-fold locally over the past five years.

By Barry Levine • May 17, 2019

Miller Lite sponsors Dallas Cowboys-affiliated esports organization

The partnership includes influencer-backed original content, in-person events and co-branded merchandise.

By Barry Levine • May 17, 2019

Comic Dive: Home Shopping Networks

As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.

By John Hazard • May 17, 2019

Canada's No Frills gives gaming a try

Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.

By Lauren Manning • May 16, 2019

Study: Mobile gaming more popular than social media

Tapjoy found 41% of people are likely to pay attention to ads in mobile games, ahead of the internet (17%), magazines (15%) and billboards (15%).

By Robert Williams • May 16, 2019

Taco Bell is opening a hotel in brand's biggest lifestyle play yet

The "tacoasis" in Palm Springs, California, included a pool, on-site salon and gift shop offering exclusive merchandise.

By Peter Adams • May 16, 2019

Axe taps 'Stranger Things' star for hair-focused social push

The Unilever brand will donate $1 to an anti-bullying charity for every hairstyle that teens share with the #AXEpressYourself tag.

By Robert Williams • May 16, 2019

Carsharing platform Getaround rides with Jonathan Van Ness in first global ad campaign

Developed with creative agency Eleven, Inc., the campaign includes audience-targeted TV, out-of-home, radio, social and digital ads.

By Barry Levine • May 16, 2019

Hershey's embraces emoji for summer packaging play focused on sharing

The brand's signature milk chocolate bars will feature 25 of the most popular emoji — including the poop variant — marking the first change to the candy's look in 125 years.

By Peter Adams • May 15, 2019

Halo Top Creamery preps pop-up drive-thru for Canadian travelers

In an effort that includes a Waze integration, the brand will dish out free pints to people leaving town for the upcoming holiday weekend.

By Dianna Christe • May 15, 2019

Trader Joe's debuts YouTube channel

The videos give shoppers a behind-the-scenes look at the cult favorite's recipe ideas and "how it's made" episodes.

By Lauren Manning • May 14, 2019

YouTube's new 'Bumper Machine' automates 6-second ad production

GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.

By Robert Williams • May 14, 2019

Behr to pay 'Color Explorer' $10K to travel, name new paint colors

An essay contest winner will travel across North America to find inspiration for the brand's new paint colors.

By Barry Levine • May 14, 2019

Sears' new logo panned by customers

Media and social media users pilloried the rebranding campaign for its similarity to that of vacation rental platform Airbnb.

By Ben Unglesbee • May 13, 2019