Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic

Founded in 2010, the shop is headquartered in Amsterdam and has an office in Ho Chi Minh City, Vietnam.

By Peter Adams • May 10, 2019

La-Z-Boy spins Kristen Bell's social spat into sponsorship

The furniture retailer taps the "Veronica Mars" and "The Good Place" actress to pitch items beyond its iconic recliner.

By Barry Levine • May 10, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Nike runs shoppable Snapchat lens to support women's soccer

On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.

By Robert Williams • May 10, 2019

Chick-fil-A has the strongest QSR brand personality on social, study says

Fast food giants were ranked on five personality dimensions, placing Sonic and Dairy Queen close behind the chicken chain while Papa John's and Burger King earned low marks.

By Lauren Manning • May 9, 2019

Study: Chatbots to drive $112B in retail sales by 2023

Retailers that don't adopt chatbots will face strong challenges from more technologically adept disruptors, Juniper Research warns.

By Robert Williams • May 9, 2019

Facebook expands WhatsApp mobile payments, eases policy on crypto ads

The social network also announced a crackdown on ads for financial services that are associated with predatory behavior.

By Robert Williams • May 9, 2019

Brands' cause marketing efforts fail to break through with Gen Z, report says

Just 12% of younger consumers readily associate familiar brands with the causes they support.

By Barry Levine • May 9, 2019

Tropicana hotline rescues kids with tips for making Mother's Day brunch

Meanwhile, Reed's Ginger Beer shoots down moms' advice for upset stomachs in its first fully integrated campaign.

By Barry Levine • May 9, 2019

Chick-fil-A has the strongest QSR brand personality, study says

Fast food companies were ranked on five personality dimensions, placing Sonic and Dairy Queen close behind the chicken chain while Papa John's and Burger King earned low marks.

By Lauren Manning • May 9, 2019

Toyota and other auto brands favor Facebook, Instagram for social media ads

Volkswagen and Nissan placed 100% of their social ads on Facebook, while Tesla skipped paid social altogether.

By Robert Williams • May 8, 2019

'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube

The actor, who voices the titular Pokémon, called attention to a video purporting to contain the full film that's since gone viral.

By Peter Adams • May 8, 2019

Study: Mobile is key to preventing higher subscriber churn

A disappointing mobile experience is most likely to lead U.S. viewers to cancel a subscription to streaming video, music, gaming or news services.

By Robert Williams • May 8, 2019

Axe teams with gaming influencer for social contest

Fans can submit a clip of themselves playing a video game to Instagram or Twitter for a chance to win a trip to VidCon.

By Robert Williams • May 8, 2019

Cheez-It hides stockpile of new snack for scavenger hunt

To promote the new Snap'd cracker, the Kellogg brand will tease the location of a secret bunker on Twitter.

By Dianna Christe • May 8, 2019

How will in-game advertising change as Google, Facebook, Snap and Apple level up?

Several forces brought mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers.

By Robert Williams • May 8, 2019

How Kraft Heinz plans to give moms a break for Mother's Day

Campaigns for the Kraft and Maxwell House brands foot the bill for babysitters and spotlight "invisible" parental labor, respectively.

By Peter Adams • May 7, 2019

Facebook updates video ranking to boost original content

The changes will affect video distribution throughout the social network, including user News Feeds, Facebook Watch and video recommendations.

By Robert Williams • May 7, 2019

90% of marketers see revenue impact from social media, survey says

However, 53% of marketers have trouble proving the value of social media and 31% struggle to secure budget for it.

By Robert Williams • May 7, 2019

Study: Influencers, social media ads drive direct sales while voice lags

Data security concerns and difficulty comparing products hinder growth in voice-powered shopping.

By Robert Williams • May 7, 2019

EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT

A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.

By Barry Levine • May 7, 2019

Mercedes-Benz revs up Instagram AR filters in millennial campaign

Fans who follow the car brand's Instagram account can decorate their photos with digital filters inspired by the Tokyo night scenes in an accompanying video.

By Robert Williams • May 6, 2019

Feud for thought: the rise of brand banter on social media

Stoking an online rivalry has the potential for explosive media attention, but before you begin, consider these tips by digital agency PMG​'s Erica Aveard and Katie Friedman.

By Erica Aveard and Katie Friedman • May 6, 2019

Comic Dive: The Right Brew

While some brands tie efforts to current TV shows or nostalgic classics, Heineken is banking on the enduring buzz for a streaming favorite to push a new beer.

By John Hazard • May 3, 2019

Cars.com extends Tinder-like services to match salespeople, potential customers

Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously.

By Barry Levine • May 3, 2019

Denny's promotes brand revamp in multicultural push

In addition to its tech-focused overhaul geared toward millennials, a new multimedia campaign will target African-American and Hispanic diners.

By Lauren Manning • May 2, 2019