Amazon tops Apple, Google as world's most valuable brand, study says

The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research.

By Robert Williams • June 14, 2019

Netflix plans 'Stranger Things' AR mobile game

Similar to "Pokémon Go," the location-based game is coming to iOS and Android devices next year.

By Robert Williams • June 14, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return

To promote the revival of the millennial favorite, the kids' network teamed with the makers of the popular "Saved by the Bell" pop-up.

By Chris Kelly , Barry Levine • June 14, 2019

Kraft wants parents to lie to kids with 'Salad Frosting'

A humorous spot targeting millennial parents with limited-edition salad "frosting" — aka classic ranch dressing in a frosting tube — has courted backlash. 

By Kira Barrett • June 14, 2019

Comic Dive: Haters Gonna Hate

Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it.

By John Hazard • June 14, 2019

Michelob Ultra turns Father's Day tributes on Instagram into real cards

The cards will include a Drizly code that can be used to order the beer for delivery.

By Robert Williams • June 13, 2019

'Fortnite' maker Epic Games acquires Houseparty app

User accounts will be separate, and user data won't be shared between the platforms.

By Robert Williams • June 13, 2019

Burger King flips Whoppers upside down for 'Stranger Things' tie-in

In advance of the hit Netflix series' third season, Burger King is partnering with Coca-Cola and DoorDash for giveaways and exclusive content.

By Barry Levine • June 13, 2019

Forrester: Whole Foods' customer experience gets boost from Amazon

Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings. 

By Barry Levine • June 13, 2019

What marketers need to know from Mary Meeker's 2019 Internet Trends report

The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.

By Peter Adams • June 12, 2019

Kind campaign bites into Clif Bar over nutritional claims

The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products.

By Robert Williams • June 12, 2019

Unilever helps bankroll influencer marketing platform CreatorIQ

The contribution to Series B funding for the firm comes one year after Unilever pledged to fight influencer fraud and amid a growing push to only work with trusted digital partners.  

By Dianna Christe • June 12, 2019

New Facebook app will pay adults to monitor their mobile usage

The latest attempt to gather data about people's smartphone habits follows a similar effort around teens that triggered a protest firestorm.

By Robert Williams • June 12, 2019

Why New Balance pivoted from video to playables to break into new markets

A campaign from the 113-year-old company that focused on elusive regions like China drove a nearly 19% brand lift.

By Peter Adams • June 12, 2019

Study: Many see Pride-themed marketing as a ploy

Findings include that 24% are more likely to purchase if a company is LGBTQ-friendly, 18% are less likely and 44% say it doesn't matter.

By Barry Levine • June 11, 2019

Miller Lite's new Bluetooth-enabled can doubles as a game controller

For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel.

By Barry Levine • June 11, 2019

Hyatt offers last-minute Pride packages via experience-focused Find platform

The hotel chain is creating loyalty member exclusives to capitalize on this month's NYC Pride celebrations, which are expected to draw millions of attendees. 

By Peter Adams • June 10, 2019

DTC brands boost TV spending to $3.8B as they reach beyond social media

Direct-to-consumer marketers like Peloton and Purple increased TV media spending by 60% last year to drive sales in digital channels.

By Robert Williams • June 10, 2019

Zynga debuts 'Tiny Royale' on Snapchat's new gaming platform

Snap plans to monetize its gaming content with non-skippable six-second commercials, but no in-app purchases.

By Robert Williams • June 10, 2019

Corona lets beer drinkers pay with plastic waste for World Oceans Day

Swapping trash for a new brew lets Corona connect with consumers who share eco-friendly values.

By Dianna Christe • June 10, 2019

Nike dominates social mentions in lead-up to Women's World Cup, study finds

Twitter is urging fans to participate in the conversation by handing out awards for the best tournament-related tweets.

By Robert Williams • June 10, 2019

Saucony laces up first-ever Instagram relay race

The "Run for Good" campaign urges people to run a mile and challenge others to do the same, and raises money for charity.

By Robert Williams • June 7, 2019

Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads'

The legendary skateboarder teamed with the snack brand for the first time since 2002 in a nostalgic push targeting millennial dads.

By Barry Levine • June 7, 2019

Chipotle celebrates Pride with donations from shoppable Instagram post

The burrito chain will give proceeds from online sales of themed gear to The Trevor Project.

By Robert Williams • June 7, 2019

Campaign Trail: How Bloomingdale's spun an Instagram-minded pop-up into a Pride tribute

The legacy retailer aims to encapsulate the meaning behind the monthlong celebration of the LGBTQ+ community — while spurring UGC.

By Natalie Black (Koltun) • June 7, 2019