Bacardi and Major Lazer tap SoundCloud for music talent competition

While YouTube is more popular, the news points to SoundCloud's potential as a talent development platform. 

By Erica Sweeney • Aug. 15, 2018

Business Insider: Apple urges developers to hike prices, push app subscriptions

The tech giant wants developers to make high-quality apps that can sustainably charge monthly fees instead of raising one-time download prices or selling ads.

By Robert Williams • Aug. 14, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

H&M powers up new website, mobile app

Making good on its pledge to intensify e-commerce efforts, the apparel chain unveiled mobile payment, Scan & Find, live chat and a social photo gallery.

By Dan O'Shea • Aug. 14, 2018

Nectar Sleep stays refreshed with big data and Trump-Putin 'grumpy brain' ads

As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy.

By Natalie Black (Koltun) • Aug. 14, 2018

Study: Social media, email marketing are best for digital lead generation

Most marketers say the effectiveness of digital lead generation is improving overall. 

By Erica Sweeney • Aug. 14, 2018

Comic Dive: Bitcoin Bank

Brands like Starbucks, McDonald's and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange.

By John Hazard and Lisa Burdige • Aug. 14, 2018

Supreme takes over the New York Post, sending streetwear fans into a frenzy

The printing was teased on Twitter before papers shipped, and some fans were paying 10 times the newsstand price for resold editions on eBay.

By Erica Sweeney • Aug. 14, 2018

Snapchat opens shoppable AR to top creators

Nicki Minaj last week became the first influencer to post an AR lens with a "buy now" button to promote her new album.

By Robert Williams • Aug. 13, 2018

Olay urges women to be bold in new Face Anything campaign

A 28-day social media challenge shows influencers using Olay products as they prepare to walk makeup-free down a runway during New York Fashion Week.

By Erica Sweeney • Aug. 13, 2018

Blockchain-based data-sharing app signs up McDonald's, Staples

Killi, which has added about 70,000 users since its launch on May 25, pays consumers for sharing data with brands. 

By Robert Williams • Aug. 10, 2018

L'Oréal brings AR makeup sampling to Facebook

The social platform's camera will let users virtually try on products from NYX, Maybelline, Lancome and Urban Decay.

By Robert Williams • Aug. 10, 2018

How Goya, Pillsbury are driving an increase in social influence

Betty Crocker holds the top spot among food brands with the most online and offline consumer conversations in Engagement Labs' ranking.

By Erica Sweeney • Aug. 10, 2018

Organic reach for Facebook influencer content drops 23%, analysis finds

Reach was lowest for influencers with more than 5 million followers, followed by those with between 2.5 million and 5 million. 

By Erica Sweeney • Aug. 10, 2018

Study: Instagram's sponsored posts increase 44%

Fashion, beauty and food and beverage brands were mentioned most often on the image-sharing app.

By Robert Williams • Aug. 9, 2018

Impossible Foods launches first mission campaign with astronaut short film

Executive Creative Director Sasha Markova explains why the plant-based food company is focusing on its planet-saving mission and not product for the push. 

By Chris Kelly • Aug. 9, 2018

YouTube to soon overtake Facebook as second-most visited site, analysis finds

Google, which owns YouTube, remains the most visited website, though its share has declined with the rise of app use and voice search.

By Erica Sweeney • Aug. 9, 2018

Retailers and the blockchain: A brief look at location marketing

Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association​ Gary Schwartz weighs in.

By Gary Schwartz • Aug. 9, 2018

Pinterest opens its max width ad format to all brands

Adidas tested the format during the World Cup and saw a 12.6% lift in ad awareness.

By Robert Williams • Aug. 9, 2018

Airbnb calls off Great Wall sleepover contest following pushback from China

The competition was meant to promote China as a destination and would have featured a gourmet dinner and traditional music at the landmark.

By Erica Sweeney • Aug. 9, 2018

Campbell's VP of digital acceleration races against quickly evolving consumers

In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change.

By Chantal Tode • Aug. 8, 2018

Snapchat's user base drops for first time, but revenue is growing

While parent company Snap narrowed losses in Q2 and saw a 44% jump in revenue, the results failed to meet expectations. 

By Robert Williams • Aug. 8, 2018

Royal Caribbean uses AI to transform vacation photos into music videos

The SoundSeeker tool transforms photos of cruise ship passengers into original, shareable music videos.

By Robert Williams • Aug. 8, 2018

Rice Krispies Treats introduces Braille 'love notes,' recordable boxes

Special heart-shaped packaging comes as part of the marketer's partnership with the National Federation of the Blind.  

By Erica Sweeney • Aug. 8, 2018

Facebook revamps Pages to emphasize local businesses

The update arrives as Facebook becomes the third-most popular way for U.S. mobile users to browse the internet.

By Robert Williams • Aug. 7, 2018

Facebook asks banks to share customer data to boost Messenger engagement, WSJ reports

With one bank reportedly withdrawing from the talks over privacy concerns, the company may have a trust issue that could impact its ability to innovate.

By Erica Sweeney • Aug. 7, 2018