Social Media: Page 140
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Study: Snapchat users buy 20% more gifts during holidays
Victoria's Secret and Target saw the biggest jumps in foot traffic among Snapchat users on Black Friday, with store visits reaching 15 times higher than on a typical day.
By Robert Williams • July 23, 2018 -
Q&A
Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads
Andrew McKechnie also dished to Marketing Dive about Verizon's decision to return to in-game Super Bowl advertising and how he's broken its image away from being old, stodgy and corporate.
By Peter Adams • July 23, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
96% of marketers put 'quality of followers' at the top of influencer checklists, study finds
A World Federation of Advertisers survey revealed that 71% of multinational brands believe disclosure is a vital part of the selection process.
By Erica Sweeney • July 23, 2018 -
WSJ: Facebook suspends Crimson Hexagon over possible data privacy violations
The analytics firm, which has worked with major brands including Adidas and Walmart, appears to have received private data from Instagram in 2016.
By Erica Sweeney • July 23, 2018 -
Column
Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams
A DTC disruptor taps the weird talents of Tim and Eric, an electronics maker courts fans of "The Crown" and a Maine seafood collective wins Facebook viewers in our editors' picks.
By Peter Adams , Natalie Black (Koltun) , Sean Gibbons • July 20, 2018 -
Strong women carry Reebok's latest 'BeMoreHuman' campaign
In the era of #MeToo and #NeverthelessShePersisted, Reebok says it aims to empower women to empower each other.
By Daphne Howland • July 19, 2018 -
Instagram may have 95M bot accounts, The Information reports
Facebook's image-sharing app may be the next frontier in the fight against "fake news."
By Robert Williams • July 19, 2018 -
Hyatt supports self-care for travelers with new FIND platform
The initiative centers around food, fitness, relaxation and exploration, and targets World of Hyatt loyalty members with activities like yoga on the beach.
By Erica Sweeney • July 19, 2018 -
Bonobos challenges definitions of masculinity with viral 'micro-documentary,' YouTube takeover
A 90-second ad depicts diverse models offering their takes on what it means to be a man and has already racked up more than 4.5 million views.
By Erica Sweeney • July 19, 2018 -
Study: Instagram leads as influencer marketing platform
Nine out of 10 influencers are using Instagram for marketing campaigns more than they did a year ago.
By Robert Williams • July 18, 2018 -
KFC channels kittens, robot Colonel in 4-hour Facebook live stream
From 1-5 p.m. on Tuesday, 439,000 viewers tuned in to watch felines interact with a seven-foot cat tree shaped like the fried chicken chain's mascot.
By Natalie Black (Koltun) • July 18, 2018 -
Honda loops in GIFs to promote summer sales event
Repurposed clips of excited babies, people and animals express the thrill of getting a good deal on a vehicle.
By Robert Williams • July 18, 2018 -
Lay's debuts 8 regionally-inspired flavors for 'Tastes of America' tour
A food festival tour with influencer Hannah Hart supports the launch.
By Erica Sweeney • July 18, 2018 -
Deep Dive
How Coke amplifies in-stadium experiences via digital tech
The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.
By Peter Adams • July 18, 2018 -
Doritos brings back Busta Rhymes for rising talent hip-hop competition
Fans can freestyle over a special "Blaze Beat" track, and then submit their rap online for a chance to perform at the Life is Beautiful Music & Art Festival.
By Erica Sweeney • July 18, 2018 -
Study: Emoji drive open rates for push notifications 254%
Clothing retailer Miss Selfridge saw an 81% lift in open rates and 363% surge in revenue from outgoing messages that contained the icons, Leanplum found.
By Robert Williams • July 17, 2018 -
MTV taps influencers to announce VMA nominations on Instagram's IGTV
The news is a coup for a fledgling video hub that's only a few weeks old.
By Robert Williams • July 17, 2018 -
Column
Comic Dive: This Bud's for Us
By purchasing AdWords for search terms in Budweiser's Cannes Lions-winning campaign, a Swedish beer brand became the latest marketer to troll its competitors through "hackvertising."
By John Hazard and Lisa Burdige • July 17, 2018 -
Pepsi's soccer-themed marketing scores despite Coke being World Cup sponsor
An Ace Metrix analysis found that Pepsi beat both Coke and Coca-Cola owned Powerade for campaigns that commanded attention and likeability.
By Erica Sweeney • July 17, 2018 -
The Washington Post turns on Twitch channel with live news coverage, political series
The paper first experimented with the platform — which, like the Post, is part of Jeff Bezos' business empire — in April.
By Erica Sweeney • July 17, 2018 -
Dietz & Watson celebrates unique hot dog flavors of MLB cities
The deli foods brand has created 30 custom hot dog recipes inspired by each MLB team and its city’s local flavors.
By Erica Sweeney • July 16, 2018 -
Study: 47% of advertisers spend less on Snapchat video ads than expected
Ad buyers rank Instagram No. 1 in terms of spending intentions with a gain of 26%.
By Robert Williams • July 16, 2018 -
Study: Beauty shoppers spend 80% of purchase journey in pre-search phase
The Condé Nast-Tapestry study highlights the influence that traditional and digital media have in purchasing decisions.
By Erica Sweeney • July 16, 2018 -
Column
Campaign Trail: Dollar Shave Club grows up; Kit Kat proposes; Dunkin's 'Fry-Day' song
A brand built, in part, on edgy humor in marketing shifts gears while two other marketers find clever ways to crash the party.
By Natalie Black (Koltun) , Chris Kelly • July 13, 2018 -
No US team, no problem: Breaking down this year's World Cup advertising
Despite a rocky start, the global tournament has shown how nimble brands are still catering to Americans' growing interest in soccer.
By Sean Gibbons • July 13, 2018
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