Social Media: Page 140
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Opinion
Stopping influencer fraud: Who, what and where to look for signs of trouble
More than 11% of engagement on influencer-sponsored posts on Instagram last year were from fraudulent accounts. Captiv8's Krishna Subramanian lays out tips for detecting red flags and ensuring brands get what they paid for.
By Krishna Subramanian • Aug. 6, 2018 -
Ticketmaster brings digital ticketing to all 32 NFL teams
Fans can win a pair of season tickets for the team of their choice by entering a contest on Instagram or Twitter.
By Robert Williams • Aug. 6, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Athleta bucks 'girls in sports' stereotypes with back-to-school push
The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers.
By Natalie Black (Koltun) • Aug. 6, 2018 -
IHOP's burger sales jumped 4x following controversial name-change stunt
Company officials also claim "IHOb" led to 36 billion earned media impressions and helped the brand reach more than 4 billion people via social media.
By Erica Sweeney • Aug. 6, 2018 -
Facebook intensifies search for new CMO, Ad Age reports
Current marketing chief Gary Briggs announced plans to resign in January, but will stay with the embattled company until a replacement is found.
By Erica Sweeney • Aug. 6, 2018 -
Facebook brings playable ads to the news feed
Playable ads let users experiment with a game before downloading it from an app store.
By Robert Williams • Aug. 3, 2018 -
Ikea refreshes marketing with experiential, digital push and fewer print catalogs
Pop-ups in New York City and Chicago, along with a giant digital catalog in larger urban areas, celebrate the Swedish retailer's 75th anniversary.
By Erica Sweeney • Aug. 3, 2018 -
Column
Campaign Trail: SunnyD shakes things up; Van Heusen grapples with UFC; funeral ads get banned
A sugary beverage maker looks to win back teen tastes, a fashion label suits up fighters and a funeral price comparison site goes head-to-head with the Transport of London in this week's picks.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Aug. 3, 2018 -
The North Face debuts mile-high pop-up showroom in Italian Alps
The experience, which is only reachable by foot, launches the brand's Pinnacle Project and showcases jackets and backpacks worn by its athlete ambassadors.
By Erica Sweeney • Aug. 2, 2018 -
Unilever's Knorr to deliver free meal starter kits in NYC for Farmers Market Week
The brand is also hosting a pop-up farm stand with cooking demonstrations, tastings and giveaways.
By Erica Sweeney • Aug. 2, 2018 -
Q&A
Hearst's head of influencers on finding the right fit and why women dominate the industry
Brittany Hennessy, the company's first director of influencer strategy, discussed casting talent for Elle, Esquire and Cosmopolitan and what it's like being at the forefront of a burgeoning field.
By Natalie Black (Koltun) • Aug. 2, 2018 -
Kylie Jenner debuts AR lipstick filter on Instagram
The feature lets people try on the seven most popular colors from her cosmetics line.
By Robert Williams • Aug. 2, 2018 -
Cole Haan combats cart abandonment with Messenger chatbot
The footwear brand turned to the messaging platform at a time when chatbot adoption has stalled at 8% among key brands.
By Chris Kelly • Aug. 1, 2018 -
NBA taps MGM Resorts as first official gambling partner
The two will create content integrations across the NBA's platforms, and MGM will promote the league on its land-based and digital sports betting offerings.
By Erica Sweeney • Aug. 1, 2018 -
Menswear startup tailors app to pick clothes based on Spotify tastes
Eison Triple Thread hopes to better personalize recommendations by reviewing a customer's music habits.
By Robert Williams • July 31, 2018 -
Study: Facebook drops off list of most innovative tech brands
Results from a new consumer survey place Amazon, Apple and Google at the top.
By Erica Sweeney • July 31, 2018 -
Column
Comic Dive: Whack-A-Mark
Can Facebook find and clobber all the privacy lapses on its platform, or will new ones keep popping up?
By John Hazard and Lisa Burdige • July 31, 2018 -
Deep Dive
How Big Food drives impulse buys online
Whether it's via Instagram, a manufacturer's direct-to-consumer site or a click-and-collect grocery platform, legacy snack and candy brands are fighting to spark last-minute purchases.
By Emma Liem Beckett • July 30, 2018 -
Aerie mimics UGC to boost authenticity on YouTube
"Cheap and cheerful" formats like tutorials, fit guides or shooting in front of simple fabric backdrops make the branded videos feel more authentic, Gartner L2 found.
By Natalie Black (Koltun) • July 30, 2018 -
Analysis: Lamborghini, Toyota, BMW lead auto brands in online, offline chatter
Brand narratives featuring trendier digital elements or cause marketing helped bolster some of the stronger performers.
By Erica Sweeney • July 30, 2018 -
Viacom acquires Gen Z-focused digital media company AwesomenessTV
AwesomenessTV currently reaches 158 million unique users and has relationships with brands including Gatorade, Hollister and Invisalign.
By Erica Sweeney • July 30, 2018 -
Opinion
How the music industry can set the tempo for brand experiences
Brands can find inspiration in the direction the music industry has taken in creating memorable omnichannel experiences that keep the rhythm of retail going, writes SET strategist Stefan Tauber.
By Stefan Tauber • July 30, 2018 -
Snapchat pilots 'Storytellers' program matching top influencers with advertisers
Mplatco, Cyrene Q and Shonduras are among the content creators testing out the platform.
By Robert Williams • July 27, 2018 -
Facebook snaps up messaging company Redkix to strengthen Workplace
The company links email, chat and other features together, which will let Facebook expand its enterprise collaboration platform's capabilities.
By Erica Sweeney • July 27, 2018 -
Ad Age: Snapchat opens private marketplace to sell ads in ESPN, Vice shows
Marketers can book ad space in specific shows in Discover from media companies that also include BuzzFeed, Hearst and NBCUniversal.
By Robert Williams • July 26, 2018
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