Social Media: Page 141
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Why trolling IHOP isn't the same as snacking on Papa John's woes
Amid a trend in "clapping back" to brand missteps and stunts, competitors must test the water's temperature before jumping in the social media pool.
By Chris Kelly • July 26, 2018 -
Mobile commerce startup shutters after failing to deliver
Unlike other doomed shopping apps, Grabble still has investment money that its co-founders intend to use to start another business.
By Dan Alaimo • July 25, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
PepsiCo replaces Coke at Madison Square Garden, ending 100-year run
The comprehensive new partnership will see Pepsi and Mountain Dew create high-profile activations with the New York Knicks and New York Rangers.
By Erica Sweeney • July 25, 2018 -
Pinterest ad revenue set to rise 2x to $1B this year ahead of IPO, CNBC reports
The social media company's value has risen to between $13 billion and $15 billion from $12.3 billion a year ago.
By Robert Williams • July 25, 2018 -
Study: Satisfaction with social media drops 1.4%, ranking lowest among e-businesses
LinkedIn, Twitter and Facebook were the worst performers, while Pinterest showed the largest gain in satisfaction.
By Erica Sweeney • July 25, 2018 -
Ryan Reynolds brings wit to Peak Games' performance marketing campaign
The Zynga-owned game developer will measure the effect of each video ad within 24 hours and adjust to reach core audiences.
By Robert Williams • July 25, 2018 -
Business Insider: H&M taps Instagram influencers, user polling to inform clothing designs
The retail marketer's millennial-focused Nyden brand brought on nine digital creators to gauge consumer preferences for its latest collection.
By Erica Sweeney • July 25, 2018 -
DoorDash aims to 'do good' with social sweepstakes, murals in hipster hot spots
The strategy merges out-of-home advertising with Instagram to raise awareness of restaurant food waste.
By Robert Williams • July 24, 2018 -
YouTube app tests Explore tab to drive video discovery
Plus, the video-sharing service reportedly offered payouts to popular content creators as it seeks to fend off Instagram's IGTV.
By Robert Williams • July 24, 2018 -
Walmart adds influencer content to product pages
Some info pages now include photos and recipes from bloggers, but it's not clear how much the subtle changes will move the needle.
By Daphne Howland • July 24, 2018 -
Honda dings 'meh' hybrid alternatives in new campaign for the Insight
"Fight Mehdiocrity" includes a TV spot, digital, social media and out-of-home elements, as well as native content integrations with Gimlet lifestyle podcasts.
By Erica Sweeney • July 24, 2018 -
Sprout Social forges deeper integration with Pinterest
The analytics provider's partnership is aimed at helping its brand customers market more efficiently and effectively through the social network.
By Dan O'Shea • July 23, 2018 -
App Annie: World Cup helped spark 15% jump in app downloads
Although TV ratings were down for the tournament, mobile streaming activity appeared particularly strong.
By Robert Williams • July 23, 2018 -
Study: Snapchat users buy 20% more gifts during holidays
Victoria's Secret and Target saw the biggest jumps in foot traffic among Snapchat users on Black Friday, with store visits reaching 15 times higher than on a typical day.
By Robert Williams • July 23, 2018 -
WSJ: Facebook suspends Crimson Hexagon over possible data privacy violations
The analytics firm, which has worked with major brands including Adidas and Walmart, appears to have received private data from Instagram in 2016.
By Erica Sweeney • July 23, 2018 -
96% of marketers put 'quality of followers' at the top of influencer checklists, study finds
A World Federation of Advertisers survey revealed that 71% of multinational brands believe disclosure is a vital part of the selection process.
By Erica Sweeney • July 23, 2018 -
Q&A
Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads
Andrew McKechnie also dished to Marketing Dive about Verizon's decision to return to in-game Super Bowl advertising and how he's broken its image away from being old, stodgy and corporate.
By Peter Adams • July 23, 2018 -
Column
Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams
A DTC disruptor taps the weird talents of Tim and Eric, an electronics maker courts fans of "The Crown" and a Maine seafood collective wins Facebook viewers in our editors' picks.
By Peter Adams , Natalie Black (Koltun) , Sean Gibbons • July 20, 2018 -
Strong women carry Reebok's latest 'BeMoreHuman' campaign
In the era of #MeToo and #NeverthelessShePersisted, Reebok says it aims to empower women to empower each other.
By Daphne Howland • July 19, 2018 -
Instagram may have 95M bot accounts, The Information reports
Facebook's image-sharing app may be the next frontier in the fight against "fake news."
By Robert Williams • July 19, 2018 -
Bonobos challenges definitions of masculinity with viral 'micro-documentary,' YouTube takeover
A 90-second ad depicts diverse models offering their takes on what it means to be a man and has already racked up more than 4.5 million views.
By Erica Sweeney • July 19, 2018 -
Hyatt supports self-care for travelers with new FIND platform
The initiative centers around food, fitness, relaxation and exploration, and targets World of Hyatt loyalty members with activities like yoga on the beach.
By Erica Sweeney • July 19, 2018 -
Study: Instagram leads as influencer marketing platform
Nine out of 10 influencers are using Instagram for marketing campaigns more than they did a year ago.
By Robert Williams • July 18, 2018 -
KFC channels kittens, robot Colonel in 4-hour Facebook live stream
From 1-5 p.m. on Tuesday, 439,000 viewers tuned in to watch felines interact with a seven-foot cat tree shaped like the fried chicken chain's mascot.
By Natalie Black (Koltun) • July 18, 2018 -
Honda loops in GIFs to promote summer sales event
Repurposed clips of excited babies, people and animals express the thrill of getting a good deal on a vehicle.
By Robert Williams • July 18, 2018
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