Harry & David repositions around sharing for year-round connections

Digital video and social media are being leveraged to help the brand drive sales beyond the holiday gift-giving season.

By Chantal Tode • Sept. 5, 2018

Nike sees 1,400% surge in social buzz after Kaepernick ad

Social mentions jumped to 2.7 million on Tuesday after the former San Francisco 49er tweeted an image with the hashtag #JustDoIt, Talkwalker found.

By Robert Williams • Sept. 5, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

The Verge: Instagram is creating a standalone shopping app

The app, reportedly named "IG Shopping," signals a major expansion into the social media company's focus on mobile commerce.

By Robert Williams • Sept. 5, 2018

Nike taps Kaepernick for latest 'Just Do It' campaign, setting social media ablaze

The news ignited an uproar online, even though Nike itself has yet to announce the partnership.

By Daphne Howland • Sept. 4, 2018

Comic Dive: Toxic Avengers

Amid a rise in discussions about toxic masculinity, some marketers are breaking away from traditional stereotypes.

By John Hazard and Lisa Burdige • Sept. 4, 2018

Hispanic consumers over-index on cause-related purchases, Nielsen finds

The demo also spends more time on social media and is more likely to search for products online and use online reviews compared to non-Hispanic whites. 

By Erica Sweeney • Sept. 4, 2018

How Nike and REI made experiential retail a strategy

The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.

By Cara Salpini • Sept. 4, 2018

Facebook compares video consumption habits across its services to help advertisers

In a blog post, the company offered suggestions on creating video campaigns tailored to specific audiences and their viewing habits.

By Erica Sweeney • Aug. 31, 2018

Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'

The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes. 

By Peter Adams , Chantal Tode , Chris Kelly • Aug. 31, 2018

AccuWeather partners with Foursquare for location-based audience segments

The partnership marks the first time that Foursquare is offering its Pilgrim technology to create audience segments for another platform's user base.

By Robert Williams • Aug. 30, 2018

How marketers can drive mobile user acquisition through diversification

Facebook and Google should be part of any marketing strategy, but looking to other channels for scale and deeper insights is an increasingly necessary move, writes Fluent's George Eames. 

By George Eames • Aug. 30, 2018

Busch rides return of a fall favorite with its own latte-themed campaign

Billboards and a line of themed #BuschLatte merchandise play off of Starbucks' early release of the Pumpkin Spice Latte. 

By Erica Sweeney • Aug. 30, 2018

Reports: Amazon plots new ad-supported video service, as Facebook expands Watch globally

The new offering, which may be called Free Dive, will be separate from Amazon Prime and reportedly appears similar to the Roku Channel. 

By Erica Sweeney • Aug. 30, 2018

Instagram steps up authentication for users with large audiences

Several new measures are an important step in trying to make the platform safer for brands and users that want transparency. 

By Robert Williams • Aug. 29, 2018

Adidas sells out of prereleased sneaker on Snapchat

The athletic brand's sneaker drop follows a similarly successful promotion by Nike.

By Robert Williams • Aug. 29, 2018

Amazon links AWS tools to social listening

Ahead of the busy holiday window, the cloud computing division details how a new solution can provide sentiment analysis and inform mobile engagement strategies.

By Peter Adams • Aug. 29, 2018

Gen Zers drop destination retail, auto brands from the conversation, study finds

Apple, its iPhone products and Coke are the most talked about brands among the age group, which is focused on issues like sustainability. 

By Erica Sweeney • Aug. 29, 2018

EMarketer: Facebook tops social media usage for all age groups — except teens

Snapchat remains the lead platform among 12- to 17-year-olds and is projected to add 1.2 million new users by 2022.

By Erica Sweeney • Aug. 29, 2018

Comic Dive: The Collateral Damage of InfoWars

Brands get caught in the crossfire as thousands of Twitter users put pressure on the social platform to permanently ban Alex Jones.

By John Hazard and Lisa Burdige • Aug. 28, 2018

EMarketer: Snapchat to overtake Facebook among UK youth this year

Snapchat's young adult users are forecast to reach 5 million in the market, surpassing Facebook by half a million in a key demographic.

By Robert Williams • Aug. 28, 2018

Big Tobacco used social influencers to target young people, investigation finds

Influencers were paid to promote products but didn't disclose the relationships in more than 100 campaigns viewed more than 25 billion times.

By Erica Sweeney • Aug. 28, 2018

Giphy plans festival to showcase 18-second films

The Giphy Film Fest, scheduled for November 8 at the Metrograph Theater in New York City, offers a grand prize of $10,000.

By Robert Williams • Aug. 27, 2018

Miracle Whip takes over Florida town to drive out mayo

The town of Mayo was temporarily renamed after the Kraft Heinz brand, but the meeting that led to the stunt might've violated a state law. 

By Erica Sweeney • Aug. 27, 2018

Facebook picks HP's Antonio Lucio as CMO

Lucio will report to Chief Product Officer Chris Cox and help to diversify the embattled social giant's senior executive ranks.

By Erica Sweeney • Aug. 27, 2018

BuzzFeed and Twitter build on success with second live-streamed talk show

The hosts of 40-minute "#What2Watch" will discuss and review linear and non-linear TV shows.

By Robert Williams • Aug. 24, 2018