KFC's CMO talks building trust, Amazon's Twitch and mobile trends

Andrea Zahumensky spoke to Marketing Dive about a busy first few months on the job, including cooking up more George Hamilton appearances and integrating with a chart-topping video game. 

By Peter Adams • May 15, 2018

UK gin brand schools Americans on being 'truly proper' ahead of royal wedding

Boodles is rolling out a series of how-to videos featuring etiquette and fashion experts from across the pond. 

By Erica Sweeney • May 15, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Bacardi shuffles into summer with music-centric campaign shot from the waist down

"Do What Moves You" is backed by a track from the DJ group Major Lazer and directed by Tom Kuntz, who's known for his funky music videos. 

By Erica Sweeney • May 15, 2018

Report: Facebook is developing its own cryptocurrency

The technology could support virtual payments for more secure transactions.

By Erica Sweeney • May 14, 2018

Campaign Trail: SpikedSeltzer, JetBlue nurture niche audiences with food and drink

Flying NYC pizza to Los Angeles and serving alcoholic sparkling water to brides on the day of the British royal wedding could create loyal fans for the brands.

By Chantal Tode , Natalie Black (Koltun) • May 11, 2018

Pepsi spotlights retro icons like Michael Jackson, Ray Charles for summer push

Packaging features the artists with the logo Pepsi used during their respective eras, and the brand is expanding its loyalty program to include nostalgia-focused gear.

By Erica Sweeney • May 11, 2018

Pinterest proves popular with dads, pointing to shifting parental role

Forty-two percent of dads in the U.S. use the platform, and they're 3x more likely to have shared boards when compared to other male users. 

By Erica Sweeney • May 11, 2018

Dunkin' Donuts, Chili's join royal wedding craze with new promotions

The coffeehouse chain unveiled a Royal Love Donut, while Chili's is running a social media campaign around fascinator hats and cufflinks featuring popular menu items.

By Erica Sweeney • May 10, 2018

Coca-Cola updates 'Share a Coke' with oversized chair-shaped vending machine

Two people can sit on the chair and receive personalized mini cans of soda through the arms.

By Erica Sweeney • May 10, 2018

Report: Adidas suspends Facebook video ad buys over lack of transparency

As much as 30% of the company's spend on the social media site could be wasted because of low viewership. 

By Erica Sweeney • May 9, 2018

Budweiser flies into World Cup with fleet of beer delivery drones

The brand is also showcasing noise-activated, light-up cups that it will distribute to soccer fans during the tournament. 

By Erica Sweeney • May 9, 2018

More than half of Gen Z favors socially-conscious brands, study finds

The most popular type of media the cohort uses without interruption is streaming video.

By Erica Sweeney • May 9, 2018

How Macy's and IBM tackle 'thumb scrolling' on digital video

Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.

By Peter Adams • May 8, 2018

Kellogg's NYC Café plans royal wedding viewing party with cereal-centric menu

Former royal chef Darren McGrady created the multi-course menu and attendees will also have a chance to make their own fascinator hats. 

By Erica Sweeney • May 8, 2018

Bonobos touts range of size offerings with campaign featuring 172 diverse models

The effort, reportedly the brand's costliest to date, includes video projections on buildings in Austin and Chicago and a seven-minute documentary. 

By Erica Sweeney • May 8, 2018

Report: Snap pulls licensing fees from publishers

Publishers on Snapchat Discover will now have to depend on ad revenue alone.

By Robert Williams • May 7, 2018

Grey Goose shifts focus to digital for latest content series featuring celebrities

"Off Script" stars Jamie Foxx and marks a shift in distribution and production strategy from a previous series created with Sundance Channel.

By Erica Sweeney • May 7, 2018

YouTube taps data, custom graphics to drive interest for Karate Kid spinoff

Desktop viewers for "Cobra Kai" — which recently debuted on YouTube Red — will see "Wax On" and "Wax Off" animations among other on-screen features.

By Erica Sweeney • May 7, 2018

Listen to meat sizzle in Applebee's hour-long ASMR video

The montage of ribs, shrimp, chicken and steak being grilled is meant to help viewers relax while promoting the chain's new Bigger, Bolder Grill Combos.

By Erica Sweeney • May 7, 2018

Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront

A partnership with Nielsen Catalina Solutions to track online campaigns' impact on offline sales and new shows were part of the platform's pitch to brands.

By Peter Adams • May 4, 2018

Study: Facebook's focus on 'meaningful interactions' doesn't slow video's explosive growth

The format continues to outperform other content categories by "a statistically significant margin." 

By Erica Sweeney • May 4, 2018

Marketers ring in Star Wars' May the Fourth with social media contests

Promotions focused on user-generated content arrive ahead of the theatrical release of "Solo: A Star Wars Story" on May 25. 

By Erica Sweeney • May 4, 2018

Jose Cuervo preps partiers for Cinco de Mayo with James Van Der Beek workout series

Because the holiday falls on a Saturday this year — and won't do so again until 2029 — the tequila brand wants people primed for a 24-hour celebration. 

By Erica Sweeney • May 3, 2018

Enterprise Rent-a-Car's partnership with Science Channel, Seeker includes interactive TV ads

"Move Forward" explores how technology is being used to improve cities, including through infrastructure, disaster relief and transportation.

By Erica Sweeney • May 3, 2018

Disney launches short-form streaming app to compete with YouTube

The ad-supported "Oh My Disney" targets millennials and aims to be a brand-safe alternative to Google's video platform. 

By Robert Williams • May 2, 2018