Social Media: Page 146
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How Macy's and IBM tackle 'thumb scrolling' on digital video
Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.
By Peter Adams • May 8, 2018 -
Kellogg's NYC Café plans royal wedding viewing party with cereal-centric menu
Former royal chef Darren McGrady created the multi-course menu and attendees will also have a chance to make their own fascinator hats.
By Erica Sweeney • May 8, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Bonobos touts range of size offerings with campaign featuring 172 diverse models
The effort, reportedly the brand's costliest to date, includes video projections on buildings in Austin and Chicago and a seven-minute documentary.
By Erica Sweeney • May 8, 2018 -
Report: Snap pulls licensing fees from publishers
Publishers on Snapchat Discover will now have to depend on ad revenue alone.
By Robert Williams • May 7, 2018 -
Grey Goose shifts focus to digital for latest content series featuring celebrities
"Off Script" stars Jamie Foxx and marks a shift in distribution and production strategy from a previous series created with Sundance Channel.
By Erica Sweeney • May 7, 2018 -
YouTube taps data, custom graphics to drive interest for Karate Kid spinoff
Desktop viewers for "Cobra Kai" — which recently debuted on YouTube Red — will see "Wax On" and "Wax Off" animations among other on-screen features.
By Erica Sweeney • May 7, 2018 -
Listen to meat sizzle in Applebee's hour-long ASMR video
The montage of ribs, shrimp, chicken and steak being grilled is meant to help viewers relax while promoting the chain's new Bigger, Bolder Grill Combos.
By Erica Sweeney • May 7, 2018 -
Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront
A partnership with Nielsen Catalina Solutions to track online campaigns' impact on offline sales and new shows were part of the platform's pitch to brands.
By Peter Adams • May 4, 2018 -
Study: Facebook's focus on 'meaningful interactions' doesn't slow video's explosive growth
The format continues to outperform other content categories by "a statistically significant margin."
By Erica Sweeney • May 4, 2018 -
Marketers ring in Star Wars' May the Fourth with social media contests
Promotions focused on user-generated content arrive ahead of the theatrical release of "Solo: A Star Wars Story" on May 25.
By Erica Sweeney • May 4, 2018 -
Jose Cuervo preps partiers for Cinco de Mayo with James Van Der Beek workout series
Because the holiday falls on a Saturday this year — and won't do so again until 2029 — the tequila brand wants people primed for a 24-hour celebration.
By Erica Sweeney • May 3, 2018 -
Enterprise Rent-a-Car's partnership with Science Channel, Seeker includes interactive TV ads
"Move Forward" explores how technology is being used to improve cities, including through infrastructure, disaster relief and transportation.
By Erica Sweeney • May 3, 2018 -
Disney launches short-form streaming app to compete with YouTube
The ad-supported "Oh My Disney" targets millennials and aims to be a brand-safe alternative to Google's video platform.
By Robert Williams • May 2, 2018 -
Facebook lures users with new AR/VR experiences, promises of a 'Clear History' tool
The pitch out of F8 this week includes 1,000 Oculus Go VR apps, AR for brands on Messenger and Instagram Stories and an analytics app for brands.
By Erica Sweeney • May 2, 2018 -
Tommy Hilfiger examines life of a Formula One star with docuseries
"#WhatsYourDrive" folllows brand ambassador Lewis Hamilton, with new episodes released in line with the 2018 season's race calendar.
By Erica Sweeney • May 2, 2018 -
Disney, Viacom ink deals with Twitter for original progamming
Names traditionally associated with TV and film content are making a splash at this week's NewFronts digital video marketplace.
By Erica Sweeney • May 1, 2018 -
Oscar Mayer cashes in on crypto craze with bacon-backed Bacoin
Consumers are encouraged to tweet about their investments to drive up the value of the cryptocurrency and eventually trade it in for real packs of bacon.
By Erica Sweeney • May 1, 2018 -
Cherry Cola Oreos, anyone? Cookie fans can again vote on brand's next flavor
Kettle Corn and Piña Colada variants are also options people can jockey for using the #MyOreoCreation hashtag on social media.
By Erica Sweeney • May 1, 2018 -
PepsiCo escalates marketing spend to better compete against Coca-Cola
A return to the "cola wars" could be imminent, only this time digital media — not TV — could be the biggest front.
By Erica Sweeney • April 27, 2018 -
Column
Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody
A social platform's apology tour manifests in syrupy marketing while two other brands shoot for humor, with mixed results, in this week's roundup.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 27, 2018 -
Facebook posts large Q1 ad revenue gains despite data privacy scandal
So far, it appears that advertisers and consumers are sticking with the platform.
By Erica Sweeney • April 26, 2018 -
Burger King hid Whoppers in popcorn bags to help moviegoers skirt theater rules
A King Popcorn stunt led to a 40% increase in sales in Peru for the fast-food chain.
By Erica Sweeney • April 26, 2018 -
Apps and social media platforms lack brand intimacy, study finds
The category has a Brand Intimacy Quotient of 18, well below the industry average of 27.1, according to the MBLM.
By Erica Sweeney • April 26, 2018 -
Pepsi kicks up soccer push with international clothing line
For the "Art of Football," the brand is teaming up with clothing labels from around the world.
By Erica Sweeney • April 25, 2018 -
Diet Coke's new flavors, brand overhaul boost Coca-Cola's Q1 earnings
The beverage giant reported that digital marketing and sleek, modern packaging are bolstering the reputation of its brands among younger consumers.
By Erica Sweeney • April 25, 2018
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