Facebook tests influencer search engine for marketers

Creators can set up a portfolio with their audience size, metrics and samples of branded content. 

By Erica Sweeney • May 21, 2018

P&G's role as top personal care marketer in digital under pressure, study finds

Newer brands like Hello Products are capturing more of the search market because they build their digital presence around ingredients-focused content. 

By Erica Sweeney • May 21, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Sprint extends Evelyn the robot storyline with TV campaign, social video series

The telecom is bringing back a fictional AI character first introduced during a successful Super Bowl push this year. 

By Erica Sweeney • May 21, 2018

Facebook Stories to test ads as user count tops 150M

The full-screen ads will be 5- to 15-second videos that users can skip.

By Robert Williams • May 18, 2018

YouTube rebrands Red premium content service, launches music-streaming platform

The new content strategy points to the importance of music and premium video to Google as it continues to expand into smart home offerings. 

By Erica Sweeney • May 18, 2018

Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle

Brands get it right with DIY tips and royally-themed products, but mostly miss the mark with viewing parties. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 18, 2018

Twitch to host 48-hour 'SNL' marathon in lead-up to season finale

As part of the deal, the Amazon-owned platform creators can co-stream the content while adding their own commentary.

By Erica Sweeney • May 18, 2018

Starbucks caffeinates China strategy with more social gifting, AR

The chain is ramping up digital services in a country it says offers the most innovative mobile ecosystem in its global portfolio.

By Erica Sweeney • May 17, 2018

Mountain Dew explores Kevin Hart's mind to find what gets him hyped up

The marketer looks to tap into the comedian's high-energy sense of humor in 15-second spots showing off his wrestling persona, motorcycle skills and more. 

By Erica Sweeney • May 17, 2018

Tostitos whips up 42-layer royal wedding cake made from dip

A video of the cake's construction will be posted on Facebook and Instagram, and the brand shared a simplified version of the recipe online. 

By Erica Sweeney • May 17, 2018

Study: Millennial travelers' Instagram use has grown 375% since 2013

While Google remains the top travel website, Instagram's role could expand following the recent introduction of action buttons for booking travel-related tickets.

By Erica Sweeney • May 16, 2018

Froot Loops struts out clothing line inspired by first new flavor in 10 years

A capsule collection with Awaytomars was co-created by fans and will be available later this summer. 

By Erica Sweeney • May 16, 2018

Macy's steps into summer with new Instagram look, dedicated men's page and more

The retail brand is continuing its work with the creator network Tongal to make its social video efforts shoppable and shareable by influencers. 

By Erica Sweeney • May 16, 2018

Pom Wonderful spoofs health scares in campaign featuring man impaled by dolphin

Messaging centers around how people often wait until they have an issue to take their health seriously. 

By Erica Sweeney • May 15, 2018

KFC's CMO talks building trust, Amazon's Twitch and mobile trends

Andrea Zahumensky spoke to Marketing Dive about a busy first few months on the job, including cooking up more George Hamilton appearances and integrating with a chart-topping video game. 

By Peter Adams • May 15, 2018

UK gin brand schools Americans on being 'truly proper' ahead of royal wedding

Boodles is rolling out a series of how-to videos featuring etiquette and fashion experts from across the pond. 

By Erica Sweeney • May 15, 2018

Bacardi shuffles into summer with music-centric campaign shot from the waist down

"Do What Moves You" is backed by a track from the DJ group Major Lazer and directed by Tom Kuntz, who's known for his funky music videos. 

By Erica Sweeney • May 15, 2018

Report: Facebook is developing its own cryptocurrency

The technology could support virtual payments for more secure transactions.

By Erica Sweeney • May 14, 2018

Campaign Trail: SpikedSeltzer, JetBlue nurture niche audiences with food and drink

Flying NYC pizza to Los Angeles and serving alcoholic sparkling water to brides on the day of the British royal wedding could create loyal fans for the brands.

By Chantal Tode , Natalie Black (Koltun) • May 11, 2018

Pepsi spotlights retro icons like Michael Jackson, Ray Charles for summer push

Packaging features the artists with the logo Pepsi used during their respective eras, and the brand is expanding its loyalty program to include nostalgia-focused gear.

By Erica Sweeney • May 11, 2018

Pinterest proves popular with dads, pointing to shifting parental role

Forty-two percent of dads in the U.S. use the platform, and they're 3x more likely to have shared boards when compared to other male users. 

By Erica Sweeney • May 11, 2018

Dunkin' Donuts, Chili's join royal wedding craze with new promotions

The coffeehouse chain unveiled a Royal Love Donut, while Chili's is running a social media campaign around fascinator hats and cufflinks featuring popular menu items.

By Erica Sweeney • May 10, 2018

Coca-Cola updates 'Share a Coke' with oversized chair-shaped vending machine

Two people can sit on the chair and receive personalized mini cans of soda through the arms.

By Erica Sweeney • May 10, 2018

Report: Adidas suspends Facebook video ad buys over lack of transparency

As much as 30% of the company's spend on the social media site could be wasted because of low viewership. 

By Erica Sweeney • May 9, 2018

More than half of Gen Z favors socially-conscious brands, study finds

The most popular type of media the cohort uses without interruption is streaming video.

By Erica Sweeney • May 9, 2018