Social Media: Page 145
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Walmart's ModCloth celebrates individuality with its largest digital campaign
Part of the apparel brand's revamp, the effort includes video, a "magalog," social storytelling, in-store activations and digital media.
By Erica Sweeney • June 12, 2018 -
Hyundai readies social scavenger hunt for 'Ant-Man' sequel
The carmaker will place 500 toy versions of the Veloster model around Los Angeles and share clues about their locations on Facebook and Instagram.
By Robert Williams • June 12, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Kraft chisels personalized cheese sculptures that look like dad for Father's Day
The brand is auctioning off five of the sharp cheddar-based busts on eBay as a last-minute gift idea, with proceeds going to Feeding America.
By Erica Sweeney • June 12, 2018 -
'IHOb' might be a big win for IHOP despite mixed reception to burgers
A MarketWatch analysis details how the chain was able to captivate social media for days, earning responses from consumers, celebrities and brands — all without breaking the bank.
By Peter Adams , Erica Sweeney • June 12, 2018 -
Macy's recruits employees as brand ambassadors
The department store hopes transforming its employees into social media influencers will drive both brand connection and sales.
By Robert Williams • June 11, 2018 -
WSJ: Fiat Chrysler, Royal Bank of Canada among those previously granted special access to Facebook data
The social network reportedly offered limited-duration data-sharing extensions for a few companies after the flow of information was stopped for others in 2015.
By Erica Sweeney • June 11, 2018 -
Corona raises beach pollution awareness with sculptures made of plastic waste
The beer brand also "hijacked" its own advertising, flipping the usual pristine images of beaches for ones marked by litter.
By Erica Sweeney • June 11, 2018 -
Kellogg's opens NYC cereal café to World Cup watch parties
Working with the soccer-focused agency Eat Soccer, the brand created an immersive kitchen and special nooks for fans to take Instagram selfies.
By Erica Sweeney • June 11, 2018 -
Glad taps YouTube creator Hannah Hart for upside-down cooking video
The goal is to demonstrate the strength of Glad Press'n Seal and is part of parent company Clorox's broader strategy to embrace influencer marketing.
By Erica Sweeney • June 8, 2018 -
Column
Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'
"IHOb" sets Twitter into a frenzy, while a burger chain leaves behind the beef and a Father's Day promo misses the mark.
By Peter Adams , Chantal Tode , Chris Kelly • June 8, 2018 -
Havas' blockchain loyalty program helps brands reward sports fans
Fans can win digital coins and trade them, swap them across loyalty programs or turn them into goods, exclusive content or other experiences.
By Erica Sweeney • June 8, 2018 -
Sephora polishes message with interactive 'House of Beauty' event
The two-day event for influencers, beauty advisors and consumers will include digital and physical experiences.
By Erica Sweeney • June 7, 2018 -
82% of marketers plan to increase digital spend, but only 26% are confident in ROI
Nielsen's new CMO Report found that industry professionals are now looking for better insights rather than more data.
By Erica Sweeney • June 7, 2018 -
Study: 45% of advertisers think social media sites botch brand safety
Marketers are being more proactive about brand safety, with Advertiser Perceptions and Oath finding that only 3% lack any kind of strategy.
By Erica Sweeney • June 6, 2018 -
Study: 80% of Gen Z like shopping in-store, but turn to e-commerce for convenience
Store design, unique merchandise and displays showing products in use are some of the top motivators for getting the age group into stores.
By Erica Sweeney • June 5, 2018 -
Senate panel to probe Facebook after NYT points to new data collection lapses
The social network is contesting a New York Times article that suggests deals with at least 60 device makers, including Apple, Samsung and Microsoft, involve collecting user information without proper consent.
By Peter Adams • June 5, 2018 -
Snickers escape room pinpoints which new flavor suits fans best
A campaign behind three new, limited-edition varieties also includes in-store Shazam promotions and an interactive biometrics experience with Spotify and Coffee Labs.
By Erica Sweeney • June 5, 2018 -
Adidas assembles team of 56 sports 'creators' for World Cup push
Athletes and influencers included in the effort will share content on their personal social channels, and the brand is encouraging soccer fans to do the same.
By Erica Sweeney • June 5, 2018 -
Report: Apple mulls app network with Snap, Pinterest to grow ad business
The tech giant met with app makers about a network for distributing digital ads and sharing revenue.
By Robert Williams • June 4, 2018 -
Tic Tac celebrates 50 years with house tour featuring flavor mixing, GIF booth
The activation urges visitors to shake their packs of Tic Tacs and share the image on social media for a chance to win tickets to the music festival Elrow.
By Erica Sweeney • June 4, 2018 -
Papa John's pokes at mattress disruptors in promotion with retailer
Raymour & Flanigan is offering a year's worth of free pies to customers who purchase a mattress that costs $500 or more.
By Erica Sweeney • June 4, 2018 -
Amazon delivers giant 'Jurassic World' box in cross-channel marketing stunt
Several brands are involved in the effort spanning experiential, voice, video and social, pointing to the e-commerce giant's growing marketing clout.
By Chantal Tode , Erica Sweeney • June 1, 2018 -
81% of consumers believe global brands play a role for good, McCann finds
Respondents generally trust global brands over institutions and political organizations, and 56% said they trust local brands over global brands.
By Erica Sweeney • June 1, 2018 -
Column
Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles
Marketers jump into summer early with cross-platform mobile experiences, a Twitter service targeted at millennials and a goofy Father's Day gag gift.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 1, 2018 -
Burger King cuts holes in Whoppers to celebrate National Donut Day
The marketer partnered with BuzzFeed's Tasty on videos showing viewers how to make their own iterations of the highly-limited offering.
By Erica Sweeney • May 31, 2018
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